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Search Engine Optimization Overview
66
100
Shop clean beauty and safer skin care for all skin types. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of mind.
https://beautycounter.com/
5 high issues
15.2%
2 medium issues
6.1%
4 low issues
12.1%
22 tests passed
66.7%
0.31 seconds
120.35 kB
5 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
Meta description
The meta description tag is good.
Shop clean beauty and safer skin care for all skin types. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of mind.
Headings
There is no h1 tag on the webpage.
Content keywords
No relevant keywords found on the webpage.
Image keywords
There are 1 images with missing alt attributes.
  1. https://assets.beautycounter.com/images/icon-us-location.svg
SEO friendly URL
The URL does not contain any relevant keywords.
https://beautycounter.com/
404 page
The website has 404 error pages.
https://beautycounter.com/404-70a394d5f36952e1e815fd1186d99ec1
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en-US
Favicon
The webpage does not have a favicon.
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.31 seconds.
Page size
The size of the HTML webpage is 120,350.00.
HTTP requests
There are fewer than 5 HTTP requests on the webpage.
  1. https://assets.beautycounter.com/a3f3c44955893def9c8a.js
  2. https://assets.beautycounter.com/client.c3963cae7779dd12329b.js
  1. https://assets.beautycounter.com/images/logo-full-new.svg
  2. https://assets.beautycounter.com/images/logo-full-new.svg
  3. https://assets.beautycounter.com/images/icon-us-location.svg
Image format
The images are served in the AVIF, WebP format.
JavaScript defer
The are 2 javascript resources without the defer attribute.
  1. https://assets.beautycounter.com/a3f3c44955893def9c8a.js
  2. https://assets.beautycounter.com/client.c3963cae7779dd12329b.js
DOM size
The DOM size is optimal.
The HTML file has 180 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://beautycounter.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. press@beautycounter.com
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1.0
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      The website has sitemaps.
      1. https://www.beautycounter.com/sitemap.xml
      Social
      The webpage does not contain any social links.
      Content length
      The webpage has 55,134 words.
      Text to HTML ratio
      The text to HTML ratio is 68%.
      Inline CSS
      The webpage contains inline CSS code.
      1. padding:16px 20px
      2. opacity:0
      3. height:500px
      4. font-size:0
      5. font-family:Chronicle
      6. font-family:Chronicle Display
      7. font-family:Chronicle;font-style:italic
      8. font-family:Chronicle;font-style:bold
      9. font-family:Mark
      10. font-family:Mark;font-weight:300
      11. font-family:Mark;font-weight:400
      12. font-family:Mark;font-weight:600
      13. font-family:Knockout
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.