Share on facebook
Share on twitter
Share on whatsapp

Websites from responsible businesses rise to the top of our search results.

Our search algorithm is not clouded in secrecy. On the contrary, we openly declare the main feature and motivation of our search algorithm. 

How do we determine which websites should receive a ranking boost?

In order to determine which websites are owned and operated by business that have made responsible, ethical and forward thinking governance a core aspect of how they conduct business, we look for guidance towards the world’s leading not-for-profit organisations that specialize in defining and encouraging sustainable and ethical business.

B Lab

B Lab is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation.

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

World Benchmarking Alliance

The World Benchmarking Alliance (WBA) seeks to generate a movement around increasing the private sector’s impact towards a sustainable future for all. In 2015, the United Nations developed 17 Sustainable Development Goals (SDGs) to help guide us. The WBA is now working to incentivise and accelerate companies’ efforts towards achieving these goals.


The benchmarks will aim to empower all stakeholders, from consumers and investors to employees and business leaders, with key data and insights to encourage sustainable business practices across all sectors. The benchmarks’ methodologies will also be free to use and continually improved through an ongoing and open multi-stakeholder dialogue.

CSR Europe

CSR Europe is the leading European business network for Corporate Sustainability and Responsibility.

With our corporate members, National Partner Organisations (NPOs), and Associated Partners, we unite, inspire & support over 10,000 enterprises at local, European and global level.

We support businesses & industry sectors in their transformation and collaboration towards practical solutions and sustainable growth. We are for systemic change. Following the SDGs, we want to co-build with the European leaders and stakeholders an overarching strategy for a Sustainable Europe 2030.

United Nations Global Compact

The world’s largestcorporate sustainability initiative

A call to companies to align strategies and operations with universal principles on human rights, labour, environment and anti-corruption, and take actions that advance societal goals.

At the UN Global Compact, we aim to mobilize a global movement of sustainable companies and stakeholders to create the world we want. That’s our vision.

Have more questions?

See the answers to the most common questions people have about the Blumble search algorithm

Just like Google Search, Blumble is a search engine. For most searches it will be hard to notice a difference between Blumble and Google search results. 

The reason that the search results are fairly similar in quality is because Blumble’s core search index is powered by Microsoft Bing Search.

However, depending on what you search for, Blumble will boost the search rankings for socially responsible businesses. 

Every search result that contains websites from socially responsible business will be clearly marked. 

Either the background, text or an icon will clearly identify a website as having received a boost based on ranking criteria relevant to social and environmental responsibility.

Yes, absolutely!

Generally you will notice little difference between your Google and Blumble search results. 

The only difference is that responsible business have their sites rank higher.

For example, if you’re looking for an Ice Cream parlour near you, and Ben & Jerry’s Ice Cream would normally be ranked 2nd, then our algorithm would most likely boost Ben & Jerry’s from 2nd position to 1st position. Why? Because Ben & Jerry’s has done an admirable job in being a leader in the United States when it comes to Corporate Social Responsibility.

Share Blumble with Family & Friends

Share on facebook
Share on twitter
Share on whatsapp

Blumble is a Socially Responsible Enterprise that gives back to our planet.