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Search Engine Optimization Overview
89
100
Apple
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
https://www.apple.com/
1 high issue
3.0%
2 medium issues
6.1%
2 low issues
6.1%
28 tests passed
84.8%
0.26 seconds
16.79 kB
16 resources
Secure
Seo
Title
The title tag is perfect.
Apple
Meta description
The meta description tag is good.
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Headings
The h1 tag is the same with the title tag.
  1. Apple
  1. iPad
  2. iPad Pro
  3. Apple TV 4k
  4. Apple Footer
  1. Lovable. Drawable. Magical.
  2. Supercharged by
  3. The Apple experience. Cinematic in every sense.
  4. Shop and Learn
  5. Services
  6. Account
  7. Apple Store
  8. For Business
  9. For Education
  10. For Healthcare
  11. For Government
  12. Apple Values
  13. About Apple
  1. iPhone 14 Pro
  2. iPhone 14
  3. Apple Watch Ultra
  4. Apple Watch Series 8
  5. AirPods Pro
  6. Apple Card
  7. Apple TV+
  1. Pro. Beyond.
  2. Big and bigger.
  3. Adventure awaits.
  4. A healthy leap ahead.
  5. Rebuilt from the sound up.
  6. Get up to 3% Daily Cash back with every purchase.
Content keywords
The content has relevant keywords.
apple
Image keywords
All images have alt attributes set.
SEO friendly URL
The URL is SEO friendly.
https://www.apple.com/
404 page
The website has 404 error pages.
https://www.apple.com/404-e28ee2e8b323234dba95048d3b8084dd
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en-US
Favicon
The webpage does not have a favicon.
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.26 seconds.
Page size
The size of the HTML webpage is 16,791.00.
HTTP requests
There are fewer than 16 HTTP requests on the webpage.
  1. https://www.apple.com/metrics/ac-target/latest/ac-target.js
  2. https://www.apple.com/v/home/at/built/scripts/head.built.js
  3. https://www.apple.com/ac/globalnav/7/en_US/scripts/ac-globalnav.built.js
  4. https://www.apple.com/metrics/ac-analytics/2.15.1/scripts/ac-analytics.js
  5. https://www.apple.com/ac/globalfooter/7/en_US/scripts/ac-globalfooter.built.js
  6. https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
  7. https://www.apple.com/v/home/at/built/scripts/main.built.js
  8. https://www.apple.com/ac/ac-films/6.8.1/scripts/autofilms.built.js
  9. https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
  10. https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
  1. https://www.apple.com/ac/globalnav/7/en_US/styles/ac-globalnav.built.css
  2. https://www.apple.com/ac/localnav/6/styles/ac-localnav.built.css
  3. https://www.apple.com/ac/globalfooter/7/en_US/styles/ac-globalfooter.built.css
  4. https://www.apple.com/wss/fonts?families=SF+Pro,v3|SF+Pro+Icons,v3
  5. https://www.apple.com/v/home/at/built/styles/main.built.css
  6. https://www.apple.com/ac/ac-films/6.8.1/styles/modal.css
Image format
The images are served in the AVIF, WebP format.
JavaScript defer
The are 10 javascript resources without the defer attribute.
  1. https://www.apple.com/metrics/ac-target/latest/ac-target.js
  2. https://www.apple.com/v/home/at/built/scripts/head.built.js
  3. https://www.apple.com/ac/globalnav/7/en_US/scripts/ac-globalnav.built.js
  4. https://www.apple.com/metrics/ac-analytics/2.15.1/scripts/ac-analytics.js
  5. https://www.apple.com/ac/globalfooter/7/en_US/scripts/ac-globalfooter.built.js
  6. https://www.apple.com/ac/localeswitcher/4/en_US/scripts/localeswitcher.built.js
  7. https://www.apple.com/v/home/at/built/scripts/main.built.js
  8. https://www.apple.com/ac/ac-films/6.8.1/scripts/autofilms.built.js
  9. https://www.apple.com/metrics/data-relay/1.1.4/scripts/data-relay.js
  10. https://www.apple.com/metrics/data-relay/1.1.4/scripts/auto-relay.js
DOM size
The DOM size is optimal.
The HTML file has 673 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.apple.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Apple
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1, viewport-fit=cover
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      The website has sitemaps.
      1. https://www.apple.com/shop/sitemap.xml
      2. https://www.apple.com/autopush/robots/compare-sitemap.xml
      3. https://www.apple.com/autopush/sitemap/sitemap-index.xml
      4. https://www.apple.com/newsroom/sitemap.xml
      5. https://www.apple.com/retail/sitemap/sitemap.xml
      6. https://www.apple.com/today/sitemap.xml
      Social
      The webpage does not contain any social links.
      Content length
      The webpage has 5,321 words.
      Text to HTML ratio
      The text to HTML ratio is 33%.
      Inline CSS
      The webpage does not contain inline CSS code.
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.