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Most recent job postings at thebrandusa
via Indeed
posted_at: 16 hours agoschedule_type: Full-time
Classification: Non-Exempt/Full Time
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers.
Classification: Non-Exempt/Full Time
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Coordinator, Global Trade Development works with the Director or Senior Manager, Global Trade Development to support global marketing in the creation of international marketing programs. The coordinator position tracks, organizes and maintains the compliance of the marketing program activities.
East Coast applicants preferred.
MAJOR RESPONSIBILITIES
• Represent and provide support in a professional manner that conveys a commitment to internal and external customer service
• Perform all the functions necessary to ensure the development and implementation of programs and projects initiated by the Director or Snr. Manager are directly supported
• Support the Director or Snr. Manager (and department) in managing the applicable global offices, ensuring all international representatives have the necessary tools and information to represent Brand USA in their markets
• As needed, prepare and arrange domestic and international travel arrangements, providing travel itineraries, schedules and other pertinent documents as necessary
• Serve as the first reviewer in the invoice payment process, ensuring all invoices are compliant with Brand USA’s policies and contracts
• Schedule and organize departmental meetings, as directed, including internal, cross departmental and external meetings, and international representation onboarding
• Support the team in management of the USA Discovery Program working with technical providers, country managers and in-market teams
• Work with Brand USA staff and the global offices to organize and prepare for international trade events as requested
• Support the Department plan for IPW, an annual domestic trade show, and assist during the event as needed
• Manage inquiries related to market areas as required
• Prepare confidential and regular correspondence, reports and other documents, as directed, using word processing, spreadsheet, database, or presentation software
• Create, review and edit presentations as requested
• Support the Director or Snr. Manager in the creation, content review, communications and logo usage for cooperative marketing programs
• Assist in coordination of all promotional activities around trade and media campaigns
• Assist in the coordination of MegaFams, product fams and other international visits as directed
• Assist the Global Trade Development team on all trade events on the Global Marketplace platform
• Assist in the management of the International Pavilion, maintaining and updating the applicable regional market information to be consistent, updated and relevant.
• Assist the team in contract management including the upload all scope of works and contracts into Salesforce as part of Brand USA’s procurement process
• Create and maintain filing systems, and electronic database and spreadsheets for various projects, as needed
• Act as liaison with other departments and external customers
• Work with Coordinator, Partner Programs in facilitating tools for Partnership Development and Partner Services teams to communicate programs effectively with partners
• Track Brand USA marketing initiatives from development, execution and evaluation
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 2 years of work-related experience in an international marketing, communications, or promotion environment, preferably within the Travel industry
• Proven track record of contributing to increased sales, market share, or partnership engagement in past work environments
• Proven experience in successfully handling multiple client/partner projects requiring detailed coordination
• Ability to write detailed planning documents, and reports
• Ability to execute a plan and work across the organization to service our internal clients
• Working knowledge of multiple travel Industry segments is preferred
• Strong written and verbal communication skills
• Strong customer service skills in a partner facing and team-oriented role
• Familiarity with Apple environment preferred
• Proficiency with MS Office (specifically, Word, Excel, and PowerPoint) as well as ability to learn other software applications, as needed.
• Bi-lingual preferred (specifically Spanish, Portuguese, Chinese, Korean, Japanese, German, French) coupled with strong grammatical and spoken English
EDUCATION & CERTIFICATIONS REQUIRED
• Undergraduate Degree focusing on international marketing, communications, or promotion, preferably in the travel and tourism industry or equivalent work experience
Work Environment
• Fast paced, professional office environment
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Coordinator, Global Trade Development works with the Director or Senior Manager, Global Trade Development to support global marketing in the creation of international marketing programs. The coordinator position tracks, organizes and maintains the compliance of the marketing program activities.
East Coast applicants preferred.
MAJOR RESPONSIBILITIES
• Represent and provide support in a professional manner that conveys a commitment to internal and external customer service
• Perform all the functions necessary to ensure the development and implementation of programs and projects initiated by the Director or Snr. Manager are directly supported
• Support the Director or Snr. Manager (and department) in managing the applicable global offices, ensuring all international representatives have the necessary tools and information to represent Brand USA in their markets
• As needed, prepare and arrange domestic and international travel arrangements, providing travel itineraries, schedules and other pertinent documents as necessary
• Serve as the first reviewer in the invoice payment process, ensuring all invoices are compliant with Brand USA’s policies and contracts
• Schedule and organize departmental meetings, as directed, including internal, cross departmental and external meetings, and international representation onboarding
• Support the team in management of the USA Discovery Program working with technical providers, country managers and in-market teams
• Work with Brand USA staff and the global offices to organize and prepare for international trade events as requested
• Support the Department plan for IPW, an annual domestic trade show, and assist during the event as needed
• Manage inquiries related to market areas as required
• Prepare confidential and regular correspondence, reports and other documents, as directed, using word processing, spreadsheet, database, or presentation software
• Create, review and edit presentations as requested
• Support the Director or Snr. Manager in the creation, content review, communications and logo usage for cooperative marketing programs
• Assist in coordination of all promotional activities around trade and media campaigns
• Assist in the coordination of MegaFams, product fams and other international visits as directed
• Assist the Global Trade Development team on all trade events on the Global Marketplace platform
• Assist in the management of the International Pavilion, maintaining and updating the applicable regional market information to be consistent, updated and relevant.
• Assist the team in contract management including the upload all scope of works and contracts into Salesforce as part of Brand USA’s procurement process
• Create and maintain filing systems, and electronic database and spreadsheets for various projects, as needed
• Act as liaison with other departments and external customers
• Work with Coordinator, Partner Programs in facilitating tools for Partnership Development and Partner Services teams to communicate programs effectively with partners
• Track Brand USA marketing initiatives from development, execution and evaluation
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 2 years of work-related experience in an international marketing, communications, or promotion environment, preferably within the Travel industry
• Proven track record of contributing to increased sales, market share, or partnership engagement in past work environments
• Proven experience in successfully handling multiple client/partner projects requiring detailed coordination
• Ability to write detailed planning documents, and reports
• Ability to execute a plan and work across the organization to service our internal clients
• Working knowledge of multiple travel Industry segments is preferred
• Strong written and verbal communication skills
• Strong customer service skills in a partner facing and team-oriented role
• Familiarity with Apple environment preferred
• Proficiency with MS Office (specifically, Word, Excel, and PowerPoint) as well as ability to learn other software applications, as needed.
• Bi-lingual preferred (specifically Spanish, Portuguese, Chinese, Korean, Japanese, German, French) coupled with strong grammatical and spoken English
EDUCATION & CERTIFICATIONS REQUIRED
• Undergraduate Degree focusing on international marketing, communications, or promotion, preferably in the travel and tourism industry or equivalent work experience
Work Environment
• Fast paced, professional office environment
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
via Wellfound
posted_at: 6 days agoschedule_type: Full-timework_from_home: 1
visit www.thebrandusa.com to apply
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide
visit www.thebrandusa.com to apply
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of Brand USA marketing activities. The position reports to the Vice President, Research and Analytics, enabling the organization to maximize the efficiency and effectiveness of its marketing activities through insightful analysis. The position works closely with the Integrated Marketing and Partner Engagement teams, data tracking vendors and media agencies to drive continual improvement of campaigns.
MAJOR RESPONSIBILITIES
• Manage measurement objectives, needs and timelines across digital marketing and website activities
• Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
• Design and execute pixeling approach and website performance tracking
• Utilize social listening tools to generate actionable insights
• Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
• Assist in the development of materials for Board meetings and other key stakeholder events
• Build and maintain website analytics approach to focus on key user behaviors
• Generate cross-channel performance reporting and isolate opportunities for improvement
• Manage digital tracking data vendors
• Develop custom dashboard for internal and external reporting needs
• Communicate results and learnings to internal and external stakeholders
EXPERIENCE & SKILLS REQUIRED
• At least 6 years in digital media, marketing, or analytics, and/or equivalent experience
• Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
• Deep understanding of digital media buying operations and data sources
• Strong proficiency in Excel
• Experience working with international markets is a strong plus
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, Aquia Lift, etc., is a plus
• The ability to lead projects independently
• Meticulous attention to detail, with a logical and methodical approach to problem solving
• Passion for innovation, with inherent curiosity and desire to learn
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor’s degree in business, marketing, marketing research or related field related field plus equivalent work experience
•
WORK ENVIRONMENT
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Moderate travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
BRAND USA focuses on Washington, Dc and United States. Their company has offices in Washington DC. They have a small team that's between 11-50 employees.
You can view their website at https://www.thebrandusa.com Show more details...
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of Brand USA marketing activities. The position reports to the Vice President, Research and Analytics, enabling the organization to maximize the efficiency and effectiveness of its marketing activities through insightful analysis. The position works closely with the Integrated Marketing and Partner Engagement teams, data tracking vendors and media agencies to drive continual improvement of campaigns.
MAJOR RESPONSIBILITIES
• Manage measurement objectives, needs and timelines across digital marketing and website activities
• Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
• Design and execute pixeling approach and website performance tracking
• Utilize social listening tools to generate actionable insights
• Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
• Assist in the development of materials for Board meetings and other key stakeholder events
• Build and maintain website analytics approach to focus on key user behaviors
• Generate cross-channel performance reporting and isolate opportunities for improvement
• Manage digital tracking data vendors
• Develop custom dashboard for internal and external reporting needs
• Communicate results and learnings to internal and external stakeholders
EXPERIENCE & SKILLS REQUIRED
• At least 6 years in digital media, marketing, or analytics, and/or equivalent experience
• Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
• Deep understanding of digital media buying operations and data sources
• Strong proficiency in Excel
• Experience working with international markets is a strong plus
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, Aquia Lift, etc., is a plus
• The ability to lead projects independently
• Meticulous attention to detail, with a logical and methodical approach to problem solving
• Passion for innovation, with inherent curiosity and desire to learn
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor’s degree in business, marketing, marketing research or related field related field plus equivalent work experience
•
WORK ENVIRONMENT
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Moderate travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
BRAND USA focuses on Washington, Dc and United States. Their company has offices in Washington DC. They have a small team that's between 11-50 employees.
You can view their website at https://www.thebrandusa.com Show more details...
via LinkedIn
schedule_type: Full-timework_from_home: 1
Classification: Exempt/Full Time
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s
Classification: Exempt/Full Time
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com . For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com .
Summary Description
The Senior Manager, Marketing Analytics and Business Insights plays a key role of tracking and reporting our marketing and overall business performance. The Senior Manager aggregates and analyses the performance of various marketing activities across paid media, social media, and website performance, as well as trade ventures and co-op programs, to derive insights influencing strategic decisions. With a strong emphasis on performance metrics, this role must have a deep understanding of the travel industry, marketing metrics and reporting tools to assess business performance, be able to see patterns and identify trends, and formulate actionable recommendations. Furthermore, the Senior Manager will develop informative case studies showcasing effective strategies. While this role does not include supervisory responsibilities, it will work closely with the different agencies (paid media, social media, partner programs) and other vendors to ensure accurate reporting of data.
Major Responsibilities
Marketing and Business Analytics:
• Synthesize insights from diverse marketing channels, including paid media, social media, website performance, trade ventures, media exposure, co-op programs, partnerships, earned media, and content platforms.
• Develop an accurate and comprehensive narrative, interlinking data points to reveal correlations and unveil opportunities for amplified impact on marketing and business outcomes.
Strategic Performance Metrics and Optimization
• Establish measurement processes and effectively communicate key performance indicators (KPIs) across marketing endeavors and broader business operations.
• Spearhead optimization initiatives in digital media, with a strong focus on paid media, social media, and web analytics, to elevate efficiency, effectiveness, and ROI.
Paid Media and Website Performance Analytics:
Thoroughly analyze website performance and paid media campaigns, examining critical aspects including:
• Website analytics, including the influence of SEO on website traffic trends
• Identifying anomalies within paid metrics
• Evaluation of SEM’s impact on website traffic patterns
• Analyzing results across campaign phases.
• Examining performance across diverse marketing channels
• Reviewing and evaluating the contributions of external vendors.
• Lead reporting calls with agencies and internal teams
Reporting and Insights Framework:
• Take charge of implementing analytics systems and overseeing reporting initiatives, encompassing projects such as website testing, campaign management, and pilot/in-market analysis, which includes A/B and multivariate testing.
• Craft and oversee an insightful reporting structure that encapsulates performance metrics and business insights, ensuring timely distribution to stakeholders.
• Generate cross-channel performance reports and dashboards, uncovering triumphs and pathways for enhancement.
• Track and monitor key performance indicators (KPIs) to assess the effectiveness of the marketing efforts and provide actionable insights.
Collaboration and Insight Sharing:
• Collaborate extensively with cross-functional teams to aggregate and analyze data, insights, and perspectives.
• Communicate insights, trends, and recommendations adeptly to both technical and non-technical stakeholders.
Qualifications And Skills Required
• Analytical Expertise: A minimum of 6 years of experience in marketing analytics, business analytics, or a related field, adept at extracting insights from intricate datasets. Meticulous attention to detail, with a logical and methodical approach to problem solving
• Educational Background: Bachelor's degree in Business Administration, Marketing, Analytics, Business Analytics, or a related field. A Master's degree is preferred.
Proficiency in analyzing multifaceted marketing channels, website performance, and broader business data.
• Digital Media Performance Tracking and Optimization: Adept at precise performance tracking for optimal results, specializing in fine-tuning paid media, social media, and web analytics. Demonstrated success in heightening efficiency, effectiveness, and ROI through meticulous data-driven optimization strategies.
• Data Fluency and Presentation Mastery : Proficiency in SQL and adept manipulation of data for nuanced analysis. Proficiency in web analytics and reporting tools such as Google Analytics, Google Ads, and business intelligence platforms. Exceptional analytical prowess to decipher complex data sets and reveal actionable revelations.
• Advance Analytics Toolset Proficiency: Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, YouTube Analytics, and proficient use of other social media analytics platforms for comprehensive tracking and analysis. Experience utilizing social media listening tools to extract actionable insights.
Experience in working with website optimization tools for A/B and multivariate testing (e.g., Google Website Optimizer, Optimizely, Aquia Lift, etc.) is a plus
Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Certifications Required
• Bachelor's degree in Business Administration, Computer Science, Marketing, Digital Marketing, or a related field, or equivalent work experience.
• Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
Americans With Disabilities Act (ada)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com . For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com .
Summary Description
The Senior Manager, Marketing Analytics and Business Insights plays a key role of tracking and reporting our marketing and overall business performance. The Senior Manager aggregates and analyses the performance of various marketing activities across paid media, social media, and website performance, as well as trade ventures and co-op programs, to derive insights influencing strategic decisions. With a strong emphasis on performance metrics, this role must have a deep understanding of the travel industry, marketing metrics and reporting tools to assess business performance, be able to see patterns and identify trends, and formulate actionable recommendations. Furthermore, the Senior Manager will develop informative case studies showcasing effective strategies. While this role does not include supervisory responsibilities, it will work closely with the different agencies (paid media, social media, partner programs) and other vendors to ensure accurate reporting of data.
Major Responsibilities
Marketing and Business Analytics:
• Synthesize insights from diverse marketing channels, including paid media, social media, website performance, trade ventures, media exposure, co-op programs, partnerships, earned media, and content platforms.
• Develop an accurate and comprehensive narrative, interlinking data points to reveal correlations and unveil opportunities for amplified impact on marketing and business outcomes.
Strategic Performance Metrics and Optimization
• Establish measurement processes and effectively communicate key performance indicators (KPIs) across marketing endeavors and broader business operations.
• Spearhead optimization initiatives in digital media, with a strong focus on paid media, social media, and web analytics, to elevate efficiency, effectiveness, and ROI.
Paid Media and Website Performance Analytics:
Thoroughly analyze website performance and paid media campaigns, examining critical aspects including:
• Website analytics, including the influence of SEO on website traffic trends
• Identifying anomalies within paid metrics
• Evaluation of SEM’s impact on website traffic patterns
• Analyzing results across campaign phases.
• Examining performance across diverse marketing channels
• Reviewing and evaluating the contributions of external vendors.
• Lead reporting calls with agencies and internal teams
Reporting and Insights Framework:
• Take charge of implementing analytics systems and overseeing reporting initiatives, encompassing projects such as website testing, campaign management, and pilot/in-market analysis, which includes A/B and multivariate testing.
• Craft and oversee an insightful reporting structure that encapsulates performance metrics and business insights, ensuring timely distribution to stakeholders.
• Generate cross-channel performance reports and dashboards, uncovering triumphs and pathways for enhancement.
• Track and monitor key performance indicators (KPIs) to assess the effectiveness of the marketing efforts and provide actionable insights.
Collaboration and Insight Sharing:
• Collaborate extensively with cross-functional teams to aggregate and analyze data, insights, and perspectives.
• Communicate insights, trends, and recommendations adeptly to both technical and non-technical stakeholders.
Qualifications And Skills Required
• Analytical Expertise: A minimum of 6 years of experience in marketing analytics, business analytics, or a related field, adept at extracting insights from intricate datasets. Meticulous attention to detail, with a logical and methodical approach to problem solving
• Educational Background: Bachelor's degree in Business Administration, Marketing, Analytics, Business Analytics, or a related field. A Master's degree is preferred.
Proficiency in analyzing multifaceted marketing channels, website performance, and broader business data.
• Digital Media Performance Tracking and Optimization: Adept at precise performance tracking for optimal results, specializing in fine-tuning paid media, social media, and web analytics. Demonstrated success in heightening efficiency, effectiveness, and ROI through meticulous data-driven optimization strategies.
• Data Fluency and Presentation Mastery : Proficiency in SQL and adept manipulation of data for nuanced analysis. Proficiency in web analytics and reporting tools such as Google Analytics, Google Ads, and business intelligence platforms. Exceptional analytical prowess to decipher complex data sets and reveal actionable revelations.
• Advance Analytics Toolset Proficiency: Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, YouTube Analytics, and proficient use of other social media analytics platforms for comprehensive tracking and analysis. Experience utilizing social media listening tools to extract actionable insights.
Experience in working with website optimization tools for A/B and multivariate testing (e.g., Google Website Optimizer, Optimizely, Aquia Lift, etc.) is a plus
Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Certifications Required
• Bachelor's degree in Business Administration, Computer Science, Marketing, Digital Marketing, or a related field, or equivalent work experience.
• Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
Americans With Disabilities Act (ada)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
via ZipRecruiter
posted_at: 28 days agoschedule_type: Full-time
Job Details Job Location: Brand USA - Washington, DC
Position Type: Full Time
Education Level: Bachelor's Degree...
Salary Range: Undisclosed
Travel Percentage: Moderate Travel Required
Job Shift: Any
Job Category: Human Resources
Classification: Full Time/ Exempt
Department: Executive
Reports To: Director, Human Resources & Administration
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established
Job Details Job Location: Brand USA - Washington, DC
Position Type: Full Time
Education Level: Bachelor's Degree...
Salary Range: Undisclosed
Travel Percentage: Moderate Travel Required
Job Shift: Any
Job Category: Human Resources
Classification: Full Time/ Exempt
Department: Executive
Reports To: Director, Human Resources & Administration
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with $38.4 billion in total economic impact, and has supported, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Manager, Human Resources reports to the Director, Human Resources & Administration. The Manager, Human Resources is responsible for the oversight and management of the full employee lifecycle including management of HRIS, recruitment, onboarding, performance & compensation, employee engagement and relations, training & development, benefits & perks, and talent management.
HUMAN RESOURCES RESPONSIBILITIES
• Provide strategic support to management in formulating and implementing ways in which Brand USA can attract, retain, motivate, support, and develop employees
• Act as a trusted business partner to management and employees at all levels of the organization
• Manage HRIS and responsible for all current modules including Applicant Tracking, Payroll, Performance and Compensation, Benefits Administration, Government & Compliance, Time & Attendance. Stay abreast of new product updates and recommend system enhancements as needed
• Lead the full lifecycle recruitment process for hiring new employees, temporary staff and interns. Guide managers in developing position descriptions, strategic hiring plans, posting positions internally and online through industry channels and interviewing candidates.
• Manage onboarding program to include pre-employment process, new hire set up, orientation, and 90 days check in
• Manage off boarding program to include partnering with internal teams (Office Management and IT), conduct departure surveys and ensure proper off boarding via HRIS and Benefit carriers
• Coordinate bi-annual performance management activities including goal setting and performance reviews through HRIS. Responsible for creating timeline
• Assist with developing proposals and management processes for human resources activities, such as employment, compensation, employee relations, benefits, training, and employee services
• Responsible for initiating personnel action forms and coordinating bi-monthly payroll activities with accounting department
• Manage the day to day of employee benefits program, acting as the liaison between Brand USA and its insurance carriers
• Provides support by creating and running reports to analyze and compile data identifying market and human resource trends
• Demonstrate strong facilitation skills in investigating, analyzing, and solving a myriad of complex employee relations issues
• Researches, analyzes, develops and prepares complex human resources solution recommendations including cost analysis of human resources programs and projects
• Coordinate overall compliance, analysis, communications and maintenance of State and Federal requirements, laws and regulations as they pertain to all aspects of employment
• Assists and participates in the development and administration of the human resources annual budget; assists in developing and recommending goals, objectives, policies, and procedures.
• Serve as an engaged and involved team member, supportive of the varied experiences and perspectives of internal and external colleagues
• Other duties as assigned
OFFICE MANAGEMENT RESPONSIBILITIES
• Provide back up support for office management including event management and front desk support
• Assist in support of Board Meetings
• Supports office management for arranging internal office moves and providing arrangements for office meetings
• Support office management for maintenance, mailing, shipping, supplies, equipment, bills and errands
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 5 years' experience in human resources
• Superior interpersonal communication and organizational skills are required
• Non-Profit experience preferred
• Prior office management experience a plus
• Prior experience utilizing HR systems; HRIS, (Paycom) Performance Management and Talent Acquisition
• A high level of proficiency using all Microsoft Office products, with a heavy emphasis on excel
• Experience managing benefits programs including insurance and 401k plans; experience administering medical plans for a midsize employer as defined by the Patient Protection and Affordable Care Act strongly preferred
• Documented, solid experience with recruitment and interviewing and employee relations
• Ability to build strong relationships through influential and persuasive communication
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor's degree in human resources, business, management or equivalent work experience
• Certification in human resources (PHR, SPHR, SHRM-SCP) preferred
Work Environment
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.
Qualifications Show more details...
Position Type: Full Time
Education Level: Bachelor's Degree...
Salary Range: Undisclosed
Travel Percentage: Moderate Travel Required
Job Shift: Any
Job Category: Human Resources
Classification: Full Time/ Exempt
Department: Executive
Reports To: Director, Human Resources & Administration
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past five years Brand USA's marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with $38.4 billion in total economic impact, and has supported, on average, more than 51,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Manager, Human Resources reports to the Director, Human Resources & Administration. The Manager, Human Resources is responsible for the oversight and management of the full employee lifecycle including management of HRIS, recruitment, onboarding, performance & compensation, employee engagement and relations, training & development, benefits & perks, and talent management.
HUMAN RESOURCES RESPONSIBILITIES
• Provide strategic support to management in formulating and implementing ways in which Brand USA can attract, retain, motivate, support, and develop employees
• Act as a trusted business partner to management and employees at all levels of the organization
• Manage HRIS and responsible for all current modules including Applicant Tracking, Payroll, Performance and Compensation, Benefits Administration, Government & Compliance, Time & Attendance. Stay abreast of new product updates and recommend system enhancements as needed
• Lead the full lifecycle recruitment process for hiring new employees, temporary staff and interns. Guide managers in developing position descriptions, strategic hiring plans, posting positions internally and online through industry channels and interviewing candidates.
• Manage onboarding program to include pre-employment process, new hire set up, orientation, and 90 days check in
• Manage off boarding program to include partnering with internal teams (Office Management and IT), conduct departure surveys and ensure proper off boarding via HRIS and Benefit carriers
• Coordinate bi-annual performance management activities including goal setting and performance reviews through HRIS. Responsible for creating timeline
• Assist with developing proposals and management processes for human resources activities, such as employment, compensation, employee relations, benefits, training, and employee services
• Responsible for initiating personnel action forms and coordinating bi-monthly payroll activities with accounting department
• Manage the day to day of employee benefits program, acting as the liaison between Brand USA and its insurance carriers
• Provides support by creating and running reports to analyze and compile data identifying market and human resource trends
• Demonstrate strong facilitation skills in investigating, analyzing, and solving a myriad of complex employee relations issues
• Researches, analyzes, develops and prepares complex human resources solution recommendations including cost analysis of human resources programs and projects
• Coordinate overall compliance, analysis, communications and maintenance of State and Federal requirements, laws and regulations as they pertain to all aspects of employment
• Assists and participates in the development and administration of the human resources annual budget; assists in developing and recommending goals, objectives, policies, and procedures.
• Serve as an engaged and involved team member, supportive of the varied experiences and perspectives of internal and external colleagues
• Other duties as assigned
OFFICE MANAGEMENT RESPONSIBILITIES
• Provide back up support for office management including event management and front desk support
• Assist in support of Board Meetings
• Supports office management for arranging internal office moves and providing arrangements for office meetings
• Support office management for maintenance, mailing, shipping, supplies, equipment, bills and errands
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 5 years' experience in human resources
• Superior interpersonal communication and organizational skills are required
• Non-Profit experience preferred
• Prior office management experience a plus
• Prior experience utilizing HR systems; HRIS, (Paycom) Performance Management and Talent Acquisition
• A high level of proficiency using all Microsoft Office products, with a heavy emphasis on excel
• Experience managing benefits programs including insurance and 401k plans; experience administering medical plans for a midsize employer as defined by the Patient Protection and Affordable Care Act strongly preferred
• Documented, solid experience with recruitment and interviewing and employee relations
• Ability to build strong relationships through influential and persuasive communication
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor's degree in human resources, business, management or equivalent work experience
• Certification in human resources (PHR, SPHR, SHRM-SCP) preferred
Work Environment
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.
Qualifications Show more details...
via ZipRecruiter
schedule_type: Full-time
Job Details Job Location: Brand USA - Washington, DC
Position Type: Full Time
Salary Range: Undisclosed...
Job Shift: Any
Job Category: Marketing
Senior Manager, Research and Insights
Classification: Exempt/Full Time
Department: Marketing
Reports To: Senior Director, Research & Analytics
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private
Job Details Job Location: Brand USA - Washington, DC
Position Type: Full Time
Salary Range: Undisclosed...
Job Shift: Any
Job Category: Marketing
Senior Manager, Research and Insights
Classification: Exempt/Full Time
Department: Marketing
Reports To: Senior Director, Research & Analytics
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Research and Insights, is a key player in supporting international marketing efforts through leading the analysis of data and delivering valuable insights derived from secondary databases and qualitative and quantitative research studies. The individual filling this position will develop a deep understanding of industry trends and international travelers, which will directly influence our global marketing strategies and assess the impact of marketing campaigns. In addition to providing day-to-day support on research projects, this role will maintain Brand USA’s internal research and intelligence library, ensuring seamless access to relevant information for informed decision-making across the organization. This role does not entail supervisory responsibilities; however, the person in this role will be responsible for managing research vendors to ensure seamless collaboration and the acquisition of high-quality data and insights.
MAJOR RESPONSIBILITIES
The Senior Manager, Research and Insights responsibilities include:
Data Analysis and Insights:
• Data Analysis: Take the lead in conducting comprehensive secondary research, including analyzing subscribed secondary data sources such as airline data and travel agency data, to extract meaningful insights and trends that inform our strategic direction.
• Comprehensive Reporting: Produce detailed and insightful reports that synthesize complex information, offering a clear understanding of trends, challenges, and opportunities in the travel industry.
• Strategic Insight Generation: Leverage your analytical skills to answer key business questions through the synthesis of secondary content, enabling strategic decision-making at all levels.
Industry Monitoring and Expertise:
• Industry Intelligence: Keep a pulse on the dynamic travel industry landscape, monitoring geopolitical and macroeconomic developments and identifying their potential impacts on the sector.
• Trend Articulation: Distill emerging trends and shifts in the travel industry, providing articulate and actionable insights that guide our organization's direction.
• Continuous Improvement: Stay at the forefront of industry best practices, refining and optimizing our analytical processes to enhance the quality and relevance of our insights.
• Research Library Maintenance: Oversee and maintain Brand USA’s research library, ensuring accessibility to key information and resources.
Collaboration and Decision Support:
• Collaborative Approach: Collaborate closely with cross-functional teams, sharing your expertise and delivering insights that influence marketing, product development, and operational strategies.
• Effective Communication: Articulate trends and insights effectively, enabling informed decision-making across the organization.
• Travel and Tourism Master Deck: Keep the travel and tourism research master deck up to date, ensuring that it accurately reflects the latest data and trends.
• Representation and Industry Knowledge: Represent the company in front of key internal and external stakeholders.
In addition to the major responsibilities outlined above, the Senior Manager, Research and Insights may take on various other tasks and projects as assigned
QUALIFICATIONS & SKILLS REQUIRED
• Analytical Expertise: Proven experience (6+ years) in data cleaning, analyzing and interpreting data, preferably within the travel industry (knowledge of airline data is a plus)
• Educational Background: Bachelor's degree in Economics, Business, or a related field. A Master's degree is preferred.
• Industry Understanding: Strong grasp of global geopolitical and macroeconomic factors and their potential influence on the travel sector. (International tourism
• experience is a plus)
• Reporting Proficiency: Proficiency in producing comprehensive reports, translating complex data into actionable insights.
• Analytical Mindset: Analytical mindset with the ability to answer strategic business questions through the synthesis of data.
• Collaborative Skills: Collaborative approach with a demonstrated ability to work seamlessly within cross-functional teams.
• Technical Proficiency: Exceptional proficiency in handling both large and small data sets using tools like Excel, SPSS, R, Python, or other statistical software packages; and proficiency in data visualization tools and market research software.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.
Qualifications Show more details...
Position Type: Full Time
Salary Range: Undisclosed...
Job Shift: Any
Job Category: Marketing
Senior Manager, Research and Insights
Classification: Exempt/Full Time
Department: Marketing
Reports To: Senior Director, Research & Analytics
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Research and Insights, is a key player in supporting international marketing efforts through leading the analysis of data and delivering valuable insights derived from secondary databases and qualitative and quantitative research studies. The individual filling this position will develop a deep understanding of industry trends and international travelers, which will directly influence our global marketing strategies and assess the impact of marketing campaigns. In addition to providing day-to-day support on research projects, this role will maintain Brand USA’s internal research and intelligence library, ensuring seamless access to relevant information for informed decision-making across the organization. This role does not entail supervisory responsibilities; however, the person in this role will be responsible for managing research vendors to ensure seamless collaboration and the acquisition of high-quality data and insights.
MAJOR RESPONSIBILITIES
The Senior Manager, Research and Insights responsibilities include:
Data Analysis and Insights:
• Data Analysis: Take the lead in conducting comprehensive secondary research, including analyzing subscribed secondary data sources such as airline data and travel agency data, to extract meaningful insights and trends that inform our strategic direction.
• Comprehensive Reporting: Produce detailed and insightful reports that synthesize complex information, offering a clear understanding of trends, challenges, and opportunities in the travel industry.
• Strategic Insight Generation: Leverage your analytical skills to answer key business questions through the synthesis of secondary content, enabling strategic decision-making at all levels.
Industry Monitoring and Expertise:
• Industry Intelligence: Keep a pulse on the dynamic travel industry landscape, monitoring geopolitical and macroeconomic developments and identifying their potential impacts on the sector.
• Trend Articulation: Distill emerging trends and shifts in the travel industry, providing articulate and actionable insights that guide our organization's direction.
• Continuous Improvement: Stay at the forefront of industry best practices, refining and optimizing our analytical processes to enhance the quality and relevance of our insights.
• Research Library Maintenance: Oversee and maintain Brand USA’s research library, ensuring accessibility to key information and resources.
Collaboration and Decision Support:
• Collaborative Approach: Collaborate closely with cross-functional teams, sharing your expertise and delivering insights that influence marketing, product development, and operational strategies.
• Effective Communication: Articulate trends and insights effectively, enabling informed decision-making across the organization.
• Travel and Tourism Master Deck: Keep the travel and tourism research master deck up to date, ensuring that it accurately reflects the latest data and trends.
• Representation and Industry Knowledge: Represent the company in front of key internal and external stakeholders.
In addition to the major responsibilities outlined above, the Senior Manager, Research and Insights may take on various other tasks and projects as assigned
QUALIFICATIONS & SKILLS REQUIRED
• Analytical Expertise: Proven experience (6+ years) in data cleaning, analyzing and interpreting data, preferably within the travel industry (knowledge of airline data is a plus)
• Educational Background: Bachelor's degree in Economics, Business, or a related field. A Master's degree is preferred.
• Industry Understanding: Strong grasp of global geopolitical and macroeconomic factors and their potential influence on the travel sector. (International tourism
• experience is a plus)
• Reporting Proficiency: Proficiency in producing comprehensive reports, translating complex data into actionable insights.
• Analytical Mindset: Analytical mindset with the ability to answer strategic business questions through the synthesis of data.
• Collaborative Skills: Collaborative approach with a demonstrated ability to work seamlessly within cross-functional teams.
• Technical Proficiency: Exceptional proficiency in handling both large and small data sets using tools like Excel, SPSS, R, Python, or other statistical software packages; and proficiency in data visualization tools and market research software.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.
Qualifications Show more details...
via Jooble
posted_at: 5 days agoschedule_type: Temp work
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we... are headquartered in Berlin and have 17 local offices
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we... are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.
Team mission
Get Your Guide is looking for a talented and driven Head of Brand USA to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of becoming the #1 household brand of travel experience in the USA.
Reporting to the Director of Global Brand, you’ll be responsible for bringing our global brand strategy to the US and ensuring its groundbreaking and consistent execution across all customer touchpoints. You will deepen our customer understanding, being the internal voice of our American customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in the US and ensure seamless execution across touchpoints to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.
You will:
• In line with Global Brand, develop, adapt, localize, and own our US Brand Strategy, the roadmap and its execution to accelerate brand awareness and direct growth
• Oversee and influence a brand and marketing team to deliver holistic and impactful plans in the US
• Own our brand campaign masterplan for the US and partner with channel managers for excellence in execution and maximum brand impact
• Feed the organization with key customer insights - and put them into action
• Ensure consistency and holisticity across everything the customer sees
• Inspire and unite the organization behind our Brand vision and holistic play
• Stay up-to-date on competitive landscape and market trends to inform future strategy and plans
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in the US.
Who you are
• You are based in or are ready to relocate to the New York Metropolitan area. We operate on a hybrid work model and value in-person interactions with the team 2-3 days per week in our Manhattan office.
• 10+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in the US. Experience in managing a team is a plus. Please note this position does not currently have direct reports, but has potential to turn into a people management position with the growth of the brand.
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…)
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful
• Creates a work environment that celebrates sustainable successes, encourages and stands up for diversity & inclusion within the team
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment
• Experience in travel or marketplace or consumer goods is a plus
• Excellent written and verbal communication skills in English
How we set you up for success:
• Become a part of our success with virtual stock options
• 20 vacation days to start (plus one additional day per year of tenure up to 23 days)
• 10 paid sick days per year
• 13 public holidays
• 12 weeks 100% paid parental leave
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Invest in your development with an annual personal growth budget
• Create a comfortable workspace at home with an annual home office budget
• Save on transportation costs with discounted public transportation tickets
• Gym reimbursement
• Support your loved ones with generous maternity and paternity leave policies
• Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany; work language is English)
• GetYourGuide friends & family discount to experience our products for yourself
• Full coverage medical plans options
• 100% employer paid dental and vision for employees and their dependents
• 100% employer paid life and short term disability
• HSA and FSA plans
• Voluntary additional life, disability, special disease and accident insurance
And more...
The reasonably estimated salary for this role ranges from $190,000 - $210,000, plus a competitive equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.
We look forward to hearing from you
Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via View email address on click.appcast.io.
We are an equal-opportunity employer
Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.
#LI-Hybrid
3 reasons to join GetYourGuide
You will work with the best. At GetYourGuide, you will work with colleagues from over 75+ nationalities and diverse career paths; people who have been founders, engineers, writers, artists, and more. You will lead with strong values. Our values are at the core of how we make decisions, nurture our culture, grow as teams and individuals, and strengthen our mission. You will enjoy the experience. We are always prioritizing initiatives that help elevate our employees’ work experience.
#J-18808-Ljbffr Show more details...
Team mission
Get Your Guide is looking for a talented and driven Head of Brand USA to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of becoming the #1 household brand of travel experience in the USA.
Reporting to the Director of Global Brand, you’ll be responsible for bringing our global brand strategy to the US and ensuring its groundbreaking and consistent execution across all customer touchpoints. You will deepen our customer understanding, being the internal voice of our American customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in the US and ensure seamless execution across touchpoints to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.
You will:
• In line with Global Brand, develop, adapt, localize, and own our US Brand Strategy, the roadmap and its execution to accelerate brand awareness and direct growth
• Oversee and influence a brand and marketing team to deliver holistic and impactful plans in the US
• Own our brand campaign masterplan for the US and partner with channel managers for excellence in execution and maximum brand impact
• Feed the organization with key customer insights - and put them into action
• Ensure consistency and holisticity across everything the customer sees
• Inspire and unite the organization behind our Brand vision and holistic play
• Stay up-to-date on competitive landscape and market trends to inform future strategy and plans
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in the US.
Who you are
• You are based in or are ready to relocate to the New York Metropolitan area. We operate on a hybrid work model and value in-person interactions with the team 2-3 days per week in our Manhattan office.
• 10+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in the US. Experience in managing a team is a plus. Please note this position does not currently have direct reports, but has potential to turn into a people management position with the growth of the brand.
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…)
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful
• Creates a work environment that celebrates sustainable successes, encourages and stands up for diversity & inclusion within the team
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment
• Experience in travel or marketplace or consumer goods is a plus
• Excellent written and verbal communication skills in English
How we set you up for success:
• Become a part of our success with virtual stock options
• 20 vacation days to start (plus one additional day per year of tenure up to 23 days)
• 10 paid sick days per year
• 13 public holidays
• 12 weeks 100% paid parental leave
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Invest in your development with an annual personal growth budget
• Create a comfortable workspace at home with an annual home office budget
• Save on transportation costs with discounted public transportation tickets
• Gym reimbursement
• Support your loved ones with generous maternity and paternity leave policies
• Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany; work language is English)
• GetYourGuide friends & family discount to experience our products for yourself
• Full coverage medical plans options
• 100% employer paid dental and vision for employees and their dependents
• 100% employer paid life and short term disability
• HSA and FSA plans
• Voluntary additional life, disability, special disease and accident insurance
And more...
The reasonably estimated salary for this role ranges from $190,000 - $210,000, plus a competitive equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.
We look forward to hearing from you
Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via View email address on click.appcast.io.
We are an equal-opportunity employer
Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.
#LI-Hybrid
3 reasons to join GetYourGuide
You will work with the best. At GetYourGuide, you will work with colleagues from over 75+ nationalities and diverse career paths; people who have been founders, engineers, writers, artists, and more. You will lead with strong values. Our values are at the core of how we make decisions, nurture our culture, grow as teams and individuals, and strengthen our mission. You will enjoy the experience. We are always prioritizing initiatives that help elevate our employees’ work experience.
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