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thebrandusa
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CountryHosted in United States
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Traffic rank#263,663 Site Rank
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Site age12 yrs old
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Website is Safe
Traffic rank
#263,663
#263,663
Site age
12 yrs
12 yrs
Location
United States
United States
Newest job postings for thebrandusa
via Indeed
posted_at: 16 hours agoschedule_type: Full-time
Classification: Non-Exempt/Full Time
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers.
Classification: Non-Exempt/Full Time
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Coordinator, Global Trade Development works with the Director or Senior Manager, Global Trade Development to support global marketing in the creation of international marketing programs. The coordinator position tracks, organizes and maintains the compliance of the marketing program activities.
East Coast applicants preferred.
MAJOR RESPONSIBILITIES
• Represent and provide support in a professional manner that conveys a commitment to internal and external customer service
• Perform all the functions necessary to ensure the development and implementation of programs and projects initiated by the Director or Snr. Manager are directly supported
• Support the Director or Snr. Manager (and department) in managing the applicable global offices, ensuring all international representatives have the necessary tools and information to represent Brand USA in their markets
• As needed, prepare and arrange domestic and international travel arrangements, providing travel itineraries, schedules and other pertinent documents as necessary
• Serve as the first reviewer in the invoice payment process, ensuring all invoices are compliant with Brand USA’s policies and contracts
• Schedule and organize departmental meetings, as directed, including internal, cross departmental and external meetings, and international representation onboarding
• Support the team in management of the USA Discovery Program working with technical providers, country managers and in-market teams
• Work with Brand USA staff and the global offices to organize and prepare for international trade events as requested
• Support the Department plan for IPW, an annual domestic trade show, and assist during the event as needed
• Manage inquiries related to market areas as required
• Prepare confidential and regular correspondence, reports and other documents, as directed, using word processing, spreadsheet, database, or presentation software
• Create, review and edit presentations as requested
• Support the Director or Snr. Manager in the creation, content review, communications and logo usage for cooperative marketing programs
• Assist in coordination of all promotional activities around trade and media campaigns
• Assist in the coordination of MegaFams, product fams and other international visits as directed
• Assist the Global Trade Development team on all trade events on the Global Marketplace platform
• Assist in the management of the International Pavilion, maintaining and updating the applicable regional market information to be consistent, updated and relevant.
• Assist the team in contract management including the upload all scope of works and contracts into Salesforce as part of Brand USA’s procurement process
• Create and maintain filing systems, and electronic database and spreadsheets for various projects, as needed
• Act as liaison with other departments and external customers
• Work with Coordinator, Partner Programs in facilitating tools for Partnership Development and Partner Services teams to communicate programs effectively with partners
• Track Brand USA marketing initiatives from development, execution and evaluation
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 2 years of work-related experience in an international marketing, communications, or promotion environment, preferably within the Travel industry
• Proven track record of contributing to increased sales, market share, or partnership engagement in past work environments
• Proven experience in successfully handling multiple client/partner projects requiring detailed coordination
• Ability to write detailed planning documents, and reports
• Ability to execute a plan and work across the organization to service our internal clients
• Working knowledge of multiple travel Industry segments is preferred
• Strong written and verbal communication skills
• Strong customer service skills in a partner facing and team-oriented role
• Familiarity with Apple environment preferred
• Proficiency with MS Office (specifically, Word, Excel, and PowerPoint) as well as ability to learn other software applications, as needed.
• Bi-lingual preferred (specifically Spanish, Portuguese, Chinese, Korean, Japanese, German, French) coupled with strong grammatical and spoken English
EDUCATION & CERTIFICATIONS REQUIRED
• Undergraduate Degree focusing on international marketing, communications, or promotion, preferably in the travel and tourism industry or equivalent work experience
Work Environment
• Fast paced, professional office environment
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
Department: Marketing...
Reports To: Director and Senior Manager, Global Trade Development
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Coordinator, Global Trade Development works with the Director or Senior Manager, Global Trade Development to support global marketing in the creation of international marketing programs. The coordinator position tracks, organizes and maintains the compliance of the marketing program activities.
East Coast applicants preferred.
MAJOR RESPONSIBILITIES
• Represent and provide support in a professional manner that conveys a commitment to internal and external customer service
• Perform all the functions necessary to ensure the development and implementation of programs and projects initiated by the Director or Snr. Manager are directly supported
• Support the Director or Snr. Manager (and department) in managing the applicable global offices, ensuring all international representatives have the necessary tools and information to represent Brand USA in their markets
• As needed, prepare and arrange domestic and international travel arrangements, providing travel itineraries, schedules and other pertinent documents as necessary
• Serve as the first reviewer in the invoice payment process, ensuring all invoices are compliant with Brand USA’s policies and contracts
• Schedule and organize departmental meetings, as directed, including internal, cross departmental and external meetings, and international representation onboarding
• Support the team in management of the USA Discovery Program working with technical providers, country managers and in-market teams
• Work with Brand USA staff and the global offices to organize and prepare for international trade events as requested
• Support the Department plan for IPW, an annual domestic trade show, and assist during the event as needed
• Manage inquiries related to market areas as required
• Prepare confidential and regular correspondence, reports and other documents, as directed, using word processing, spreadsheet, database, or presentation software
• Create, review and edit presentations as requested
• Support the Director or Snr. Manager in the creation, content review, communications and logo usage for cooperative marketing programs
• Assist in coordination of all promotional activities around trade and media campaigns
• Assist in the coordination of MegaFams, product fams and other international visits as directed
• Assist the Global Trade Development team on all trade events on the Global Marketplace platform
• Assist in the management of the International Pavilion, maintaining and updating the applicable regional market information to be consistent, updated and relevant.
• Assist the team in contract management including the upload all scope of works and contracts into Salesforce as part of Brand USA’s procurement process
• Create and maintain filing systems, and electronic database and spreadsheets for various projects, as needed
• Act as liaison with other departments and external customers
• Work with Coordinator, Partner Programs in facilitating tools for Partnership Development and Partner Services teams to communicate programs effectively with partners
• Track Brand USA marketing initiatives from development, execution and evaluation
• Other duties as assigned
EXPERIENCE & SKILLS REQUIRED
• At least 2 years of work-related experience in an international marketing, communications, or promotion environment, preferably within the Travel industry
• Proven track record of contributing to increased sales, market share, or partnership engagement in past work environments
• Proven experience in successfully handling multiple client/partner projects requiring detailed coordination
• Ability to write detailed planning documents, and reports
• Ability to execute a plan and work across the organization to service our internal clients
• Working knowledge of multiple travel Industry segments is preferred
• Strong written and verbal communication skills
• Strong customer service skills in a partner facing and team-oriented role
• Familiarity with Apple environment preferred
• Proficiency with MS Office (specifically, Word, Excel, and PowerPoint) as well as ability to learn other software applications, as needed.
• Bi-lingual preferred (specifically Spanish, Portuguese, Chinese, Korean, Japanese, German, French) coupled with strong grammatical and spoken English
EDUCATION & CERTIFICATIONS REQUIRED
• Undergraduate Degree focusing on international marketing, communications, or promotion, preferably in the travel and tourism industry or equivalent work experience
Work Environment
• Fast paced, professional office environment
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Limited travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
via Wellfound
posted_at: 6 days agoschedule_type: Full-timework_from_home: 1
visit www.thebrandusa.com to apply
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide
visit www.thebrandusa.com to apply
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of Brand USA marketing activities. The position reports to the Vice President, Research and Analytics, enabling the organization to maximize the efficiency and effectiveness of its marketing activities through insightful analysis. The position works closely with the Integrated Marketing and Partner Engagement teams, data tracking vendors and media agencies to drive continual improvement of campaigns.
MAJOR RESPONSIBILITIES
• Manage measurement objectives, needs and timelines across digital marketing and website activities
• Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
• Design and execute pixeling approach and website performance tracking
• Utilize social listening tools to generate actionable insights
• Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
• Assist in the development of materials for Board meetings and other key stakeholder events
• Build and maintain website analytics approach to focus on key user behaviors
• Generate cross-channel performance reporting and isolate opportunities for improvement
• Manage digital tracking data vendors
• Develop custom dashboard for internal and external reporting needs
• Communicate results and learnings to internal and external stakeholders
EXPERIENCE & SKILLS REQUIRED
• At least 6 years in digital media, marketing, or analytics, and/or equivalent experience
• Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
• Deep understanding of digital media buying operations and data sources
• Strong proficiency in Excel
• Experience working with international markets is a strong plus
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, Aquia Lift, etc., is a plus
• The ability to lead projects independently
• Meticulous attention to detail, with a logical and methodical approach to problem solving
• Passion for innovation, with inherent curiosity and desire to learn
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor’s degree in business, marketing, marketing research or related field related field plus equivalent work experience
•
WORK ENVIRONMENT
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Moderate travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
BRAND USA focuses on Washington, Dc and United States. Their company has offices in Washington DC. They have a small team that's between 11-50 employees.
You can view their website at https://www.thebrandusa.com Show more details...
Title: Sr. Manager, Digital Analytics...
Department: Marketing
Reports To: Director, Consumer Research
ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA's marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, and has supported, on average, 50,900 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website VisitTheUSA.com.
SUMMARY DESCRIPTION
The Senior Manager, Digital Analytics is responsible for measuring, communicating and optimizing the performance of Brand USA marketing activities. The position reports to the Vice President, Research and Analytics, enabling the organization to maximize the efficiency and effectiveness of its marketing activities through insightful analysis. The position works closely with the Integrated Marketing and Partner Engagement teams, data tracking vendors and media agencies to drive continual improvement of campaigns.
MAJOR RESPONSIBILITIES
• Manage measurement objectives, needs and timelines across digital marketing and website activities
• Work with Consumer Marketing team to analyze the efficiency and effectiveness of advertising campaigns and promotions to drive optimization
• Design and execute pixeling approach and website performance tracking
• Utilize social listening tools to generate actionable insights
• Oversee quality assurance and testing with agencies/vendors to ensure ad and website tracking is accurate
• Assist in the development of materials for Board meetings and other key stakeholder events
• Build and maintain website analytics approach to focus on key user behaviors
• Generate cross-channel performance reporting and isolate opportunities for improvement
• Manage digital tracking data vendors
• Develop custom dashboard for internal and external reporting needs
• Communicate results and learnings to internal and external stakeholders
EXPERIENCE & SKILLS REQUIRED
• At least 6 years in digital media, marketing, or analytics, and/or equivalent experience
• Strong proficiency with website analytics software (e.g. Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
• Deep understanding of digital media buying operations and data sources
• Strong proficiency in Excel
• Experience working with international markets is a strong plus
• Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Optimizely, Aquia Lift, etc., is a plus
• The ability to lead projects independently
• Meticulous attention to detail, with a logical and methodical approach to problem solving
• Passion for innovation, with inherent curiosity and desire to learn
EDUCATION & CERTIFICATIONS REQUIRED
• Bachelor’s degree in business, marketing, marketing research or related field related field plus equivalent work experience
•
WORK ENVIRONMENT
• Fast paced, professional office environment with moderate noise levels
• Must be able to use a computer at a work station for long periods of time and to accommodate potentially frequent interruptions
• Moderate travel may be required
AMERICANS WITH DISABILITIES ACT (ADA)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
BRAND USA focuses on Washington, Dc and United States. Their company has offices in Washington DC. They have a small team that's between 11-50 employees.
You can view their website at https://www.thebrandusa.com Show more details...
via LinkedIn
schedule_type: Full-timework_from_home: 1
Classification: Exempt/Full Time
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s
Classification: Exempt/Full Time
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com . For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com .
Summary Description
The Senior Manager, Marketing Analytics and Business Insights plays a key role of tracking and reporting our marketing and overall business performance. The Senior Manager aggregates and analyses the performance of various marketing activities across paid media, social media, and website performance, as well as trade ventures and co-op programs, to derive insights influencing strategic decisions. With a strong emphasis on performance metrics, this role must have a deep understanding of the travel industry, marketing metrics and reporting tools to assess business performance, be able to see patterns and identify trends, and formulate actionable recommendations. Furthermore, the Senior Manager will develop informative case studies showcasing effective strategies. While this role does not include supervisory responsibilities, it will work closely with the different agencies (paid media, social media, partner programs) and other vendors to ensure accurate reporting of data.
Major Responsibilities
Marketing and Business Analytics:
• Synthesize insights from diverse marketing channels, including paid media, social media, website performance, trade ventures, media exposure, co-op programs, partnerships, earned media, and content platforms.
• Develop an accurate and comprehensive narrative, interlinking data points to reveal correlations and unveil opportunities for amplified impact on marketing and business outcomes.
Strategic Performance Metrics and Optimization
• Establish measurement processes and effectively communicate key performance indicators (KPIs) across marketing endeavors and broader business operations.
• Spearhead optimization initiatives in digital media, with a strong focus on paid media, social media, and web analytics, to elevate efficiency, effectiveness, and ROI.
Paid Media and Website Performance Analytics:
Thoroughly analyze website performance and paid media campaigns, examining critical aspects including:
• Website analytics, including the influence of SEO on website traffic trends
• Identifying anomalies within paid metrics
• Evaluation of SEM’s impact on website traffic patterns
• Analyzing results across campaign phases.
• Examining performance across diverse marketing channels
• Reviewing and evaluating the contributions of external vendors.
• Lead reporting calls with agencies and internal teams
Reporting and Insights Framework:
• Take charge of implementing analytics systems and overseeing reporting initiatives, encompassing projects such as website testing, campaign management, and pilot/in-market analysis, which includes A/B and multivariate testing.
• Craft and oversee an insightful reporting structure that encapsulates performance metrics and business insights, ensuring timely distribution to stakeholders.
• Generate cross-channel performance reports and dashboards, uncovering triumphs and pathways for enhancement.
• Track and monitor key performance indicators (KPIs) to assess the effectiveness of the marketing efforts and provide actionable insights.
Collaboration and Insight Sharing:
• Collaborate extensively with cross-functional teams to aggregate and analyze data, insights, and perspectives.
• Communicate insights, trends, and recommendations adeptly to both technical and non-technical stakeholders.
Qualifications And Skills Required
• Analytical Expertise: A minimum of 6 years of experience in marketing analytics, business analytics, or a related field, adept at extracting insights from intricate datasets. Meticulous attention to detail, with a logical and methodical approach to problem solving
• Educational Background: Bachelor's degree in Business Administration, Marketing, Analytics, Business Analytics, or a related field. A Master's degree is preferred.
Proficiency in analyzing multifaceted marketing channels, website performance, and broader business data.
• Digital Media Performance Tracking and Optimization: Adept at precise performance tracking for optimal results, specializing in fine-tuning paid media, social media, and web analytics. Demonstrated success in heightening efficiency, effectiveness, and ROI through meticulous data-driven optimization strategies.
• Data Fluency and Presentation Mastery : Proficiency in SQL and adept manipulation of data for nuanced analysis. Proficiency in web analytics and reporting tools such as Google Analytics, Google Ads, and business intelligence platforms. Exceptional analytical prowess to decipher complex data sets and reveal actionable revelations.
• Advance Analytics Toolset Proficiency: Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, YouTube Analytics, and proficient use of other social media analytics platforms for comprehensive tracking and analysis. Experience utilizing social media listening tools to extract actionable insights.
Experience in working with website optimization tools for A/B and multivariate testing (e.g., Google Website Optimizer, Optimizely, Aquia Lift, etc.) is a plus
Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Certifications Required
• Bachelor's degree in Business Administration, Computer Science, Marketing, Digital Marketing, or a related field, or equivalent work experience.
• Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
Americans With Disabilities Act (ada)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
Department: Marketing...
Reports To: Senior Director, Research & Analytics
About Brand Usa
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
For industry or partner information about Brand USA, please visit TheBrandUSA.com . For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at VisitTheUSA.com .
Summary Description
The Senior Manager, Marketing Analytics and Business Insights plays a key role of tracking and reporting our marketing and overall business performance. The Senior Manager aggregates and analyses the performance of various marketing activities across paid media, social media, and website performance, as well as trade ventures and co-op programs, to derive insights influencing strategic decisions. With a strong emphasis on performance metrics, this role must have a deep understanding of the travel industry, marketing metrics and reporting tools to assess business performance, be able to see patterns and identify trends, and formulate actionable recommendations. Furthermore, the Senior Manager will develop informative case studies showcasing effective strategies. While this role does not include supervisory responsibilities, it will work closely with the different agencies (paid media, social media, partner programs) and other vendors to ensure accurate reporting of data.
Major Responsibilities
Marketing and Business Analytics:
• Synthesize insights from diverse marketing channels, including paid media, social media, website performance, trade ventures, media exposure, co-op programs, partnerships, earned media, and content platforms.
• Develop an accurate and comprehensive narrative, interlinking data points to reveal correlations and unveil opportunities for amplified impact on marketing and business outcomes.
Strategic Performance Metrics and Optimization
• Establish measurement processes and effectively communicate key performance indicators (KPIs) across marketing endeavors and broader business operations.
• Spearhead optimization initiatives in digital media, with a strong focus on paid media, social media, and web analytics, to elevate efficiency, effectiveness, and ROI.
Paid Media and Website Performance Analytics:
Thoroughly analyze website performance and paid media campaigns, examining critical aspects including:
• Website analytics, including the influence of SEO on website traffic trends
• Identifying anomalies within paid metrics
• Evaluation of SEM’s impact on website traffic patterns
• Analyzing results across campaign phases.
• Examining performance across diverse marketing channels
• Reviewing and evaluating the contributions of external vendors.
• Lead reporting calls with agencies and internal teams
Reporting and Insights Framework:
• Take charge of implementing analytics systems and overseeing reporting initiatives, encompassing projects such as website testing, campaign management, and pilot/in-market analysis, which includes A/B and multivariate testing.
• Craft and oversee an insightful reporting structure that encapsulates performance metrics and business insights, ensuring timely distribution to stakeholders.
• Generate cross-channel performance reports and dashboards, uncovering triumphs and pathways for enhancement.
• Track and monitor key performance indicators (KPIs) to assess the effectiveness of the marketing efforts and provide actionable insights.
Collaboration and Insight Sharing:
• Collaborate extensively with cross-functional teams to aggregate and analyze data, insights, and perspectives.
• Communicate insights, trends, and recommendations adeptly to both technical and non-technical stakeholders.
Qualifications And Skills Required
• Analytical Expertise: A minimum of 6 years of experience in marketing analytics, business analytics, or a related field, adept at extracting insights from intricate datasets. Meticulous attention to detail, with a logical and methodical approach to problem solving
• Educational Background: Bachelor's degree in Business Administration, Marketing, Analytics, Business Analytics, or a related field. A Master's degree is preferred.
Proficiency in analyzing multifaceted marketing channels, website performance, and broader business data.
• Digital Media Performance Tracking and Optimization: Adept at precise performance tracking for optimal results, specializing in fine-tuning paid media, social media, and web analytics. Demonstrated success in heightening efficiency, effectiveness, and ROI through meticulous data-driven optimization strategies.
• Data Fluency and Presentation Mastery : Proficiency in SQL and adept manipulation of data for nuanced analysis. Proficiency in web analytics and reporting tools such as Google Analytics, Google Ads, and business intelligence platforms. Exceptional analytical prowess to decipher complex data sets and reveal actionable revelations.
• Advance Analytics Toolset Proficiency: Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, YouTube Analytics, and proficient use of other social media analytics platforms for comprehensive tracking and analysis. Experience utilizing social media listening tools to extract actionable insights.
Experience in working with website optimization tools for A/B and multivariate testing (e.g., Google Website Optimizer, Optimizely, Aquia Lift, etc.) is a plus
Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Certifications Required
• Bachelor's degree in Business Administration, Computer Science, Marketing, Digital Marketing, or a related field, or equivalent work experience.
• Certification in relevant data analytics or digital marketing tools (e.g., Google Analytics, Tableau) is a plus.
Work Environment
• Remote, providing the flexibility to work from home or any other suitable location within the continental USA
• Must be able to use a computer at a workstation for long periods of time and to accommodate potentially frequent interruptions
• Collaboration and communication among team members occur through digital tools and virtual platforms.
• Limited travel may be required
SCHEDULE
Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.
Americans With Disabilities Act (ada)
Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status Show more details...
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