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Digital marketing strategy advice - Smart Insights Digital Marketing
Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.
https://www.smartinsights.com/
2 high issues
6.1%
3 medium issues
9.1%
3 low issues
9.1%
25 tests passed
75.8%
1.48 seconds
12.21 kB
61 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 68 characters.
Meta description
The meta description tag is good.
Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.
Headings
The headings are properly set.
  1. Drive business growth with a winning digital marketing strategy
  1. How can Smart Insights help you?
  2. Globally recognised, actionable marketing training
  3. Learn marketing from the experts
  1. Improve my skills
  2. Grow my business
  3. Upskill my team
  4. RACE Framework
  5. Marketing Strategy Template
  6. The Smart Insights blog
  7. Be smarter with marketing
  8. Get better results
  9. Make your job easier
  10. Tenfold improvement
  1. Company
  2. Membership
  3. Resources
  4. Strategy
  5. Hubs
  6. Follow Us
Content keywords
The content has relevant keywords.
digitalmarketingstrategysmartinsightsdigitalmarketing
Image keywords
There are 7 images with missing alt attributes.
  1. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-a.png
  2. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-c.png
  3. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-race.png
  4. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-template.png
  5. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-blog.png
  6. https://analytics.twitter.com/i/adsct?txn_id=l5h6w&p_id=Twitter
  7. https://t.co/i/adsct?txn_id=l5h6w&p_id=Twitter
SEO friendly URL
The URL is SEO friendly.
https://www.smartinsights.com/
404 page
The website has 404 error pages.
https://www.smartinsights.com/404-c62f883e69405ce5e009f286aa9a7acb
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.smartinsights.com/wp-content/themes/smartinsights/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 1.48 seconds.
Page size
The size of the HTML webpage is 12,205.00.
HTTP requests
The webpage makes more than 50.00 HTTP requests.
  1. https://www.googleoptimize.com/optimize.js?id=GTM-M9TV8J5
  2. https://www.smartinsights.com/wp-includes/js/jquery/jquery.min.js
  3. https://www.smartinsights.com/wp-includes/js/jquery/jquery-migrate.min.js
  4. https://www.smartinsights.com/wp-content/plugins/grassblade/addons/user_report/js/script.js
  5. https://www.smartinsights.com/wp-content/plugins/primers/controller/../js/front.js
  6. https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.plugin.min.js
  7. https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.countdown.min.js
  8. https://www.smartinsights.com/wp-content/plugins/wp-courseware/js/jquery.form.js
  9. https://www.smartinsights.com/wp-content/plugins/wp-courseware/js/wpcw_front.js
  10. https://www.smartinsights.com/wp-content/plugins/advanced-responsive-video-embedder/build/main.js
  11. https://www.smartinsights.com/wp-content/plugins/stop-user-enumeration/frontend/js/frontend.js
  12. https://www.smartinsights.com/wp-content/themes/smartinsights/js/si_download_tracker.js
  13. https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.cookieBar.js
  14. https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.infieldlabel.min.js
  15. https://www.smartinsights.com/wp-content/plugins/grassblade/js/script.js
  16. https://securepubads.g.doubleclick.net/tag/js/gpt.js
  17. https://www.smartinsights.com/wp-content/plugins/paypal-ipn/public/js/paypal-ipn-for-wordpress-public-bn.js
  18. https://platform.twitter.com/oct.js
  19. https://cc38c0.smartinsights.com/app/js/api.min.js
  20. https://instant.page/2.0.0
  21. https://static.cloudflareinsights.com/beacon.min.js/vaafb692b2aea4879b33c060e79fe94621666317369993
  1. https://www.smartinsights.com/wp-content/plugins/grassblade/css/styles.css
  2. https://www.smartinsights.com/wp-content/plugins/grassblade/css/frontend-styles.css
  3. https://www.smartinsights.com/wp-content/plugins/primers/controller/../css/front.css
  4. https://www.smartinsights.com/wp-content/plugins/wp-courseware/css/wpcw_frontend.css
  5. https://www.smartinsights.com/wp-content/plugins/advanced-responsive-video-embedder/build/main.css
  6. https://www.smartinsights.com/wp-content/plugins/arve-pro/build/main.css
  7. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_quiz_front.min.css
  8. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/style.min.css
  9. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/front.min.css
  10. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/assets/css/jquery.dropdown.min.css
  11. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_pager.min.css
  12. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_template_style.min.css
  13. https://www.smartinsights.com/wp-content/plugins/sfwd-lms/themes/legacy/templates/learndash_lesson_video.min.css
  14. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/main-header-2020.css
  15. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/smartbar.css
  16. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-home.css
  17. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-buttons.css
  18. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-footer.css
  19. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-font-awesome.css
  20. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/si-hero.css
  21. https://www.smartinsights.com/wp-content/themes/smartinsights/lib/css/animate.min.css
  22. https://www.smartinsights.com/wp-content/tablepress-combined.min.css
  23. https://www.smartinsights.com/wp-content/plugins/tablepress-responsive-tables/tablepress-responsive.min.css
  1. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/logo/si-logo-black.png
  2. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-a.png
  3. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/diagrams/full-race-diagram-on-screen.png
  4. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-c.png
  5. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/client-logos.png
  6. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-race.png
  7. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-template.png
  8. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-blog.png
  9. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/honeywell-andrew.jpg
  10. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/honeywell.png
  11. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/weather-channel-daisy.png
  12. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/weather-channel.png
  13. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/oneills-pat.png
  14. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/oneills.png
  15. https://analytics.twitter.com/i/adsct?txn_id=l5h6w&p_id=Twitter
  16. https://t.co/i/adsct?txn_id=l5h6w&p_id=Twitter
  1. https://www.googletagmanager.com/ns.html?id=GTM-QBL4
Image format
There are 16 images that are not using the AVIF, WebP format.
  1. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/logo/si-logo-black.png
  2. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-a.png
  3. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/diagrams/full-race-diagram-on-screen.png
  4. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/screen-c.png
  5. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/client-logos.png
  6. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-race.png
  7. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-template.png
  8. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/home2020/icon-blog.png
  9. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/honeywell-andrew.jpg
  10. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/honeywell.png
  11. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/weather-channel-daisy.png
  12. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/weather-channel.png
  13. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/oneills-pat.png
  14. https://www.smartinsights.com/wp-content/themes/smartinsights/images/smart/testimonials/oneills.png
  15. https://analytics.twitter.com/i/adsct?txn_id=l5h6w&p_id=Twitter
  16. https://t.co/i/adsct?txn_id=l5h6w&p_id=Twitter
JavaScript defer
The are 11 javascript resources without the defer attribute.
  1. https://www.googleoptimize.com/optimize.js?id=GTM-M9TV8J5
  2. https://www.smartinsights.com/wp-includes/js/jquery/jquery.min.js
  3. https://www.smartinsights.com/wp-includes/js/jquery/jquery-migrate.min.js
  4. https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.plugin.min.js
  5. https://www.smartinsights.com/wp-content/plugins/wp-courseware/ext/countdown/jquery.countdown.min.js
  6. https://www.smartinsights.com/wp-content/plugins/wp-courseware/js/jquery.form.js
  7. https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.cookieBar.js
  8. https://www.smartinsights.com/wp-content/themes/smartinsights/includes/cookiebar/jquery.infieldlabel.min.js
  9. https://securepubads.g.doubleclick.net/tag/js/gpt.js
  10. https://platform.twitter.com/oct.js
  11. https://cc38c0.smartinsights.com/app/js/api.min.js
DOM size
The DOM size is optimal.
The HTML file has 436 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.smartinsights.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1, user-scalable=yes
        Character set
        The webpage has a charset value set.
        UTF-8
        Sitemap
        No sitemaps found.
        Social
        The webpage has 4 social links.
        Content length
        The webpage has 1,020 words.
        Text to HTML ratio
        The text to HTML ratio is 14%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. background-image: url('/wp-content/themes/smartinsights/images/smart/photography-headers/home-hero-team.jpg');
        3. display:none;
        4. display:none;
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.