Smart Insights
Publisher

Smart Insights is a leading digital marketing resource platform that provides expertise and insight for digital marketers. Founded in 2010 by Dave Chaffey and Stuart Miles, Smart Insights provides up-to-date information on all aspects of digital marketing, including SEO, social media, email marketing, mobile marketing, and more. The website offers a range of tools, templates, and training resources to help marketers achieve their goals. Smart Insights has a team of experts who regularly share their expertise through blog posts, webinars, case studies, and reports. With over 150,000 members worldwide, Smart Insights is a trusted source of information for digital marketers looking to stay ahead of the curve.

Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template todaysmartinsights.comJoin Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need.

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The incredible volume of unstructured social data spread across modern channels can be overwhelming for brands.sprinklr.comSmart Insights tracks your brand and your competitors across 30+ digital and social channels — so you can unlock insights into your customers and competition before anyone else does.

  • Encrypted
    Site is Encrypted

  • Country
    Hosted in United States

  • Latitude\Longitude
    37.751 / -97.822    Google Map

  • Traffic rank
    #4,693 Site Rank

  • Site age
    19 yrs old

  • Site Owner information
    Whois info

  • Founded
    2009

Traffic rank
#4,693
Site age
19 yrs
Location
United States
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Newest job postings for Smart Insights
via Tarta.ai posted_at: 7 days agoschedule_type: Full-time
Meet our Team We are seeking an entrepreneurial, experienced, energetic, results-driven storyteller to bring our quickly growing Smart Spaces solution to life for customers, analysts, and sales teams, and help further scale the business in key verticals such as transportation, manufacturing, energy, smart cities, and retail. You will partner with business leaders, product management and... engineering to distill complex technologies and services Meet our Team

We are seeking an entrepreneurial, experienced, energetic, results-driven storyteller to bring our quickly growing Smart Spaces solution to life for customers, analysts, and sales teams, and help further scale the business in key verticals such as transportation, manufacturing, energy, smart cities, and retail. You will partner with business leaders, product management and... engineering to distill complex technologies and services offerings into clear customer stories that communicate our benefits and then work with marketing and sales teams to ensure they are leveraged to drive demand for your products and solutions. You will be a subject matter expert and thought leader, responsible for defining messaging, executing product launches, cultivating thought leadership, feeding campaigns, and collaborating across business units to amplify our value propositions.

You're an experienced product marketer who is energized by the challenge of marketing innovative products within the Lumada Video Insights portfolio. You are a creative, resourceful, goal oriented self starter who values collaboration and open communication with your team, and is inspired to make a positive impact in the world through technology-enabled solutions. You enjoy the ability to deliver clear written and visual material to tell outstanding stories that inspire customers to buy your products and influencers to write about them. You are familiar with technologies such as IoT, AI, computer vision, 3D lidar, software applications and analytics and how best to communicate their benefits to various audiences.

What you'll be doing
• Define and validate the messaging and positioning for products and solutions, socialize them across stakeholders, and leverage them to build a core set of marketing materials
• Plan and manage minor and major product launches to ensure all content and communication is delivered and on message
• Create external-facing content (slide decks, blogs, papers, videos, etc...) aligned to customer challenges, sales needs, and competitive threats
• Regularly engage with industry analysts to keep them up-to-date on our product and solutions, test product messaging and positioning, and solicit feedback from their view of the market
• Create and ensure the successful execution of the go-to-market strategy across the larger marketing team
Use market insight and customer data to drive product requirements and collaborate on product definitions and positioning.
• Collaborate and lead cross-functional projects to help drive the internal awareness and support for the business and product traction through internal channels
• Collaborate with sales teams to ensure customer-centric messaging and materials are created and delivered effectively
• Contribute to high-level conversations about societal impacts and global issues with executive audiences, communications, and marketing, as well as somewhat technical and detailed conversations about products, solutions, professional services, and partners with consulting, product management and engineering stakeholders

What you bring to the team
• You have over 7 years of experience in product and/or solution marketing
• You are a storyteller able to break down complex concepts into simple and clear terms and a strong writer and visual communicator
• You have demonstrated ability in launching and growing innovative technology products thought the product lifecycle
• You are a problem solver who thrives in a high growth environment and possesses a positive "can do" attitude
• You bring either subject matter expertise in IIOT platform technologies and use cases around verticals like manufacturing, energy, transportation or you have the curiosity and desire to dig in and understand technology and its impact
• You have a bachelor's degree in relevant field or equivalent work experience; MBA or advanced degree a plus.
• We are an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our Company

Hitachi Vantara is part of the Global Hitachi family. We balance innovation with an open, friendly culture and the backing of a long-established parent company, known for its ethical reputation. We guide customers from what's now to what's next by unlocking the value of their data and applications to solve their digital challenges, achieving outcomes that benefit both business and society.

Our people are our biggest asset, they drive our innovation advantage and we strive to offer a flexible and collaborative workplace where they can thrive. Diversity of thought is welcomed and our employee base is represented by several active Employee Resource Group communities. We offer industry leading benefits packages (flexible working, generous pension and private healthcare) and promote a creative and inclusive culture. If driving real change gives you a sense of pride and you are passionate about powering social good, we'd love to hear from you.

Our Values

We strive to create an inclusive environment for all and are open to considering home working, compressed/flexible hours and flexible arrangements. Get in touch with us to explore how we might be able to accommodate your specific needs.

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. With Japanese roots going back over 100 years, our culture is founded on the values of our parent company expressed as the Hitachi Spirit:

Wa - Harmony, Trust, Respect

Makoto - Sincerity, Fairness, Honesty, Integrity

Kaitakusha-Seishin - Pioneering Spirit, Challenge
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via Ivy Exec schedule_type: Full-time
Vice President, Consumer Markets Sector Hill+Knowlton Strategies is seeking a confident and dynamic Vice President with expertise in consumer brand work to join our rapidly expanding Consumer Markets Sector. In this role, you will be responsible for driving growth within the CPG category, working with focused teams to lead compelling consumer marketing campaigns on behalf of influential... CPG/lifestyle/retail brands with a commitment to flawless Vice President, Consumer Markets Sector

Hill+Knowlton Strategies is seeking a confident and dynamic Vice President with expertise in consumer brand work to join our rapidly expanding Consumer Markets Sector. In this role, you will be responsible for driving growth within the CPG category, working with focused teams to lead compelling consumer marketing campaigns on behalf of influential... CPG/lifestyle/retail brands with a commitment to flawless execution and quantifiable results.

The Communications world is often divided between advisers and doers. You must be both. You must be capable of providing senior executives with unique insights and problem-solving guidance and developing and executing campaigns.

You must be able to manage people and effectively maintain supreme client service, with commitment to the administrative and financial aspects of the work. By its nature, Communications is a social and persuasive activity. From strategic input to day-to-day account work, you must be confident in your ability to engage and persuade challenging individuals that your guidance and tactical skills are worthy of their investment. The ideal candidate has a record of accomplishment and robust portfolio of work, has driven consumer campaigns for large domestic/global brands, demonstrates a bias to action that achieves results, and has a deep understanding of storytelling in today’s evolving media and consumer engagement landscape.

Both accounts require fast decision-making, ability to prioritize, and the expectation that you maintain a thorough understanding of the media landscape.

The ideal candidate will have:
• Provide strategic counsel, generating fresh, smart ideas to drive impactful consumer brand campaigns
• Establish strong and trusted relationships with clients as a trusted advisor and true business partner
• Develop and implement comprehensive consumer marketing campaigns across earned media, social/influencer strategy and consumer engagement
• Craft thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and client landscapes
• Develop client messaging and developing compelling brand narratives to share across channels
• Drive growth by identifying new and organic opportunities to sell in services and programs
• Directly manage and mentor a collaborative team of smart and enthusiastic communications professionals; ensuring deliverables are met
• Deliver a commitment to quality work that exceeds expectations Attributes +
• Experience leading a team, project managing and working on communications for a Fortune 100 and/or CPG company.

Responsibilities include:
• Establishing strong and trusted relationships with clients as senior advisor and true business partner.
• Providing project oversight with a client excellence mindset and commitment to quality work that exceeds expectations.
• Providing strategic senior leadership and counsel, generating fresh, smart ideas and leading consumer brand campaigns.
• Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and client landscapes.
• Developing client messaging and developing compelling brand narratives to share across channels.
• Driving growth by identifying opportunities to sell in additional services and programs.
• Directly managing and mentoring a collaborative team of smart and enthusiastic communications professionals; ensuring deliverables are met.
• Providing account oversight with a client-obsessed mindset and commitment to quality work that exceeds expectations.
• Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence.
• Developing/consulting on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards.
• Leading team and client meetings.

Qualifications:
• 8+ years of public relations experience; experience in CPG/consumer brand building a must.
• High level consumer media relations strategy and execution experience.
• Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel.
• Strategic thinker: understands our clients’ business and communications challenges and develops smart, insight-driven strategies.
• Creative spark: brings a fresh perspective to our clients and develops ideas that challenge conventions.
• Growth mindset: proactively seeks opportunities to drive organic growth.
• Passionate: Lives and breathes the client’s business. Understands the client’s pain points.
• Operationally savvy: experienced at effectively managing multiple work streams and client budgets.
• People-centric: committed to the development of team members through active coaching and mentoring.
• Progressive mind-set: interested in evolving communications and the role of PR within the marketing mix; brave enough to try new approaches and adopt new technologies and willing to take calculated risks to do better and more meaningful work.
• Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities.
• Energy and passion to contribute to and help foster a fun, collaborative and thriving agency culture. What the role can offer you:
• The ability to work for an iconic, established agency with a ‘start up’ mentality and approach to business
• The opportunity to make an impact by executing campaigns on behalf of influential clients
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