Search Engine Optimization Overview
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Patagonia Outdoor Clothing & Gearburgerchevron leftchevron rightellipseslogopro logopro logologonavigation primary cartnavigation primary cart fullnavigation primary hamburgernavigation primary searchnavigation primary xLoading ...playsearchshopping bagshopping bag filledx
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
Seo
Title
Only one title tag should be present on the webpage.
Meta description
The meta description tag is good.
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running
Headings
The headings are properly set.
h1
1h2
2- Thank you, 1985
- Latest Stories
h5
2- Make a Plan to Vote
- Make a Plan to Vote
Content keywords
The content has relevant keywords.
patagoniacartbag
Image keywords
There are 4 images with missing alt attributes.
Images
4- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6c6feb1e/images/campaigns/working-knowledge/working_knowledge_nav_tile.jpg?q=75&sw=100&
- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6c6feb1e/images/campaigns/working-knowledge/working_knowledge_nav_tile.jpg?q=75&sw=100&
- https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw0b6c0f51/svg/working-knowledge-logo-white.svg
- https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdecdfe48/images/campaigns/elections/2022/DemoWorks-2LineStack.svg
SEO friendly URL
The URL is SEO friendly.
https://www.patagonia.com/home/
404 page
The website does not have 404 error pages.
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
Internals
315- Patagonia
- Take Action
- Learn More
- Read Yvon’s Letter
- More Details
- Login
- Account
- Patagonia Home Page
- Patagonia Pro Home Page
- Shop
- Activism
- Sports
- Stories
- https://www.patagonia.com/cart/
- Login
- Account
- Shop
- Activism
- Sports
- Stories
- https://www.patagonia.com/javascript:;
- Patagonia
- Take Action
- Climate Goals
- Business Unusual
- Our Footprint
- Patagonia Films
- 1% for the Planet
- Our Acknowledgment
- How We Fund
- Careers
- Order History
- Order Status
- Returns & Exchanges
- Product Care & Repair
- Pro Program
- Find a Store
- Group Sales
- Take action
- Women's
- Shop All
- New Arrivals
- Jackets & Vests
- Fleece
- Tops
- Bottoms
- Dresses, Jumpsuits & Overalls
- Socks & Underwear
- Swimwear
- Accessories
- Web Specials
- Men's
- Shop All
- New Arrivals
- Jackets & Vests
- Fleece
- Tops
- Bottoms
- Socks & Underwear
- Boardshorts & Rashguards
- Accessories
- Web Specials
- Kids' & Baby
- Shop All
- New Arrivals
- Babies & Toddlers
- Kids'
- Web Specials
- Packs & Gear
- Bags & Luggage
- Wetsuits
- Waders
- Drinkware & Accessories
- Sleeping Bags
- Gear Care
- Collections
- Pataloha
- Rainwear
- Great Pacific Iron Works Collection
- Exclusives
- Books
- Gift Cards
- Gift Cards
- Take action
- Take Action
- Find An Organization
- Sign a Petition
- Attend an Event
- Donate
- Volunteer your Skills
- Campaigns
- Climate Justice
- Protect Nature
- Environmental Justice
- Who we Support
- 1% for the Planet
- Activism Stories
- About Patagonia Action Works
- Privacy Policy
- Terms of Use
- Snow
- Community
- Shop Men's
- Shop Women's
- Fly Fishing
- Community
- Shop Men's
- Shop Women's
- Surfing
- Community
- Shop Men's
- Shop Women's
- Kitesurfing
- Community
- Shop Men's
- Shop Women's
- Mountain Biking
- Community
- Shop Men's
- Shop Women's
- Climbing
- Community
- Shop Men's
- Shop Women's
- Trail Running
- Community
- Shop Men's
- Shop Women's
- Explore
- All
- Working Knowledge
- Articles
- Films
- Sports
- Climbing
- Fly Fishing
- Kitesurfing
- Mountain Biking
- Snow
- Surfing
- Trail Running
- Culture
- Community
- Design
- Food
- Workwear
- Worn Wear
- Planet
- Activism
- Our Footprint
- Shop All
- New Arrivals
- Jackets & Vests
- Fleece
- Tops
- Bottoms
- Dresses, Jumpsuits & Overalls
- Socks & Underwear
- Swimwear
- Accessories
- Web Specials
- Climbing
- Ski/Snowboarding
- Surfing
- Fly Fishing
- Trail Running
- Mountain Biking
- Shop All
- New Arrivals
- Jackets & Vests
- Fleece
- Tops
- Bottoms
- Socks & Underwear
- Boardshorts & Rashguards
- Accessories
- Web Specials
- Climbing
- Ski/Snowboarding
- Surfing
- Fly Fishing
- Trail Running
- Mountain Biking
- Shop All
- New Arrivals
- Babies & Toddlers
- Kids'
- Web Specials
- Bags & Luggage
- Wetsuits
- Waders
- Drinkware & Accessories
- Sleeping Bags
- Gear Care
- Pataloha
- Rainwear
- Great Pacific Iron Works Collection
- Exclusives
- Books
- Books
- Gift Cards
- Gift Cards
- Take action
- Take Action
- Find An Organization
- Sign a Petition
- Attend an Event
- Donate
- Volunteer your Skills
- Campaigns
- Climate Justice
- Protect Nature
- Environmental Justice
- Who we Support
- 1% for the Planet
- Activism Stories
- About Patagonia Action Works
- Text ‘ACT’ to 71333
- Privacy Policy
- Terms of Use
- Snow
- Fly Fishing
- Surfing
- Mountain Biking
- Climbing
- Trail Running
- Kitesurfing
- Explore
- All
- Working Knowledge
- Articles
- Films
- All
- Climbing
- Fly Fishing
- Kitesurfing
- Mountain Biking
- Snow
- Surfing
- Trail Running
- All
- Community
- Design
- Food
- Workwear
- Worn Wear
- All
- Activism
- Our Footprint
- Shop
- Activism
- Sports
- Stories
- Login
- Account
- Climate Goals
- Business Unusual
- Our Footprint
- Patagonia Films
- Our Acknowledgment
- 1% for the Planet
- How We Fund
- Careers
- Order History
- Order Status
- Returns & Exchanges
- Product Care & Repair
- Product Care
- Pro Program
- Find a Store
- Group Sales
- Take action
- All Stories
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop
- Shop Fleece
- Privacy Policy
- Learn More
- View Our Footprint
- View 1% for the Planet
- Create an Account
- Login to Existing Account
- Order Status
- Returns & Exchanges
- Product Care & Repair
- Login
- Do Not Sell My Data
- Patagonia Action Works
- 1% For The Planet
- Gift Cards
- Find a Store
- Careers
- Patagonia Pro Program
- Our Acknowledgment
- International Orders
- Group Sales
- Privacy Policy
- California Transparency Act
- Sitemap
- UPF Recall
- Create an Account
- Login to existing account
- Go To Account
- Edit Your Bag
- Edit Your Bag
Externals
45- Worn Wear
- Food + Drink
- Worn Wear
- Food + Drink
- Press
- Help Center
- Ironclad Guarantee
- Shop Food
- Shop Used Gear
- Browse Used
- Browse Used
- Browse Used
- Food + Drink
- Trade In
- Used Gear
- Used Gear
- Food + Drink
- Browse Used
- Browse Used
- Browse Used
- Food + Drink
- Trade In
- Used Gear
- Used Gear
- Food + Drink
- Used Gear®
- Patagonia Provisions®
- Press
- Help Center
- Ironclad Guarantee
- Shop Used Gear
- Shop Food
- Watch Preview
- Shop
- Shop
- Shop
- Shop
- BallotReady
- View Ironclad Guarantee
- Visit Worn Wear
- Help Center
- 1-800-638-6464
- Patagonia Provisions
- Worn Wear
- Press
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/default/dwfd777654/images/favicons/favicon-16x16.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.24 seconds.
Page size
The size of the HTML webpage is 142,434.00.
HTTP requests
The webpage makes more than 50.00 HTTP requests.
JavaScripts
14- https://cdn.jsdelivr.net/npm/es6-promise@4/dist/es6-promise.auto.min.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-core-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-core.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-commons-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-commons.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/main-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/main.js
- https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
- https://www.googleoptimize.com/optimize.js?id=OPT-N22H6X4
- https://rise-electioncenter.civicengine.com/embed.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/dwanalytics-22.2.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/dwac-21.7.js
- https://cdn.cquotient.com/js/v2/gretel.min.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/applepay.js
CSS
28- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/util.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/global.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/homePage.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
- https://rise-electioncenter.civicengine.com/embed.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/hero/hero-main.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/sliders/slider-collections.css
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/css/modules/storytelling/storytelling-scroller.css
Images
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- https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dwdecdfe48/images/campaigns/elections/2022/DemoWorks-2LineStack.svg
Image format
There are 18 images that are not using the AVIF, WebP format.
Images
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- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6c6feb1e/images/campaigns/working-knowledge/working_knowledge_nav_tile.jpg?q=75&sw=100&
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- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw6c6feb1e/images/campaigns/working-knowledge/working_knowledge_nav_tile.jpg?q=75&sw=100&
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- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Sites-patagonia-storefront-na/default/dw96fd9e42/category/routing/womens-routing.jpg?q=40&sw=50&
- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Sites-patagonia-storefront-na/default/dw3a4bdb7c/category/routing/kids-routing.jpg?q=40&sw=50&
- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Sites-patagonia-storefront-na/default/dw31fd209b/category/routing/luggage-routing.jpg?q=40&sw=50&
- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Sites-patagonia-storefront-na/default/dw8be05340/routing-tile/Routing_1x1-Workwear-burr_a_4724.jpg?q=40&sw=50&
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- https://www.patagonia.com/dw/image/v2/bdjb_PRD/on/demandware.static/-/Sites-patagonia-storefront-na/default/dwb88ca7f6/category/routing/books-routing.jpg?q=40&sw=50&
JavaScript defer
The are 14 javascript resources without the defer attribute.
JavaScripts
14- https://cdn.jsdelivr.net/npm/es6-promise@4/dist/es6-promise.auto.min.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-core-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-core.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-commons-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/chunks/main-commons.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/main-modern.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/js/main.js
- https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
- https://www.googleoptimize.com/optimize.js?id=OPT-N22H6X4
- https://rise-electioncenter.civicengine.com/embed.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/dwanalytics-22.2.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/dwac-21.7.js
- https://cdn.cquotient.com/js/v2/gretel.min.js
- https://www.patagonia.com/on/demandware.static/Sites-patagonia-us-Site/-/en_US/v1666932680650/internal/jscript/applepay.js
DOM size
There are more than 1,500 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.patagonia.com/home/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage has 7 unsafe cross-origin links.
Links
7- http://www.patagoniaworks.com/
- https://www.patagoniaprovisions.com/?utm_source=patagonia.com&utm_medium=referral&utm_campaign=global_nav
- https://wornwear.patagonia.com/
- http://www.patagoniaworks.com/
- https://wornwear.patagonia.com/
- https://www.patagoniaprovisions.com/?utm_source=patagonia.com&utm_medium=referral&utm_campaign=global_nav
- https://wornwear.patagonia.com/
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
Open Graph
2Schema.org
4
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1
Character set
The webpage has a charset value set.
UTF-8
Sitemap
The website has sitemaps.
Sitemaps
2- https://www.patagonia.com/sitemap_index.xml
- https://www.patagonia.com/actionworks/sitemap_index.xml
Social
The webpage has 1 social links.
YouTube
1
Content length
The webpage has 3,684 words.
Text to HTML ratio
The text to HTML ratio is under 10%
The text to HTML ratio is 4%.
Inline CSS
The webpage contains inline CSS code.
Attributes
16object-position: center center; transform-origin: center center;
padding-top: 10rem
padding-top: 10rem
object-position: center center; transform-origin: center center;
border-bottom: 2px solid #4a4a4a;
border-bottom: 2px solid #4a4a4a;
width: 17px; height: 3px;
border-bottom: 2px solid #4a4a4a;
width: 17px; height: 3px;
transform: scaleX(0);
background-color: #1B6458
fill:white;
fill:white;
fill:white;
fill:white;
color:#fff
Deprecated HTML
There are no deprecated HTML tags on the webpage.