
ConsumerAffairs.com is a website dedicated to providing consumers with unbiased reviews and ratings of thousands of businesses across various industries, including home and garden, automotive, health and beauty, and more. It aims to empower consumers to make informed decisions by offering them the opportunity to share their experiences and read about the experiences of others. The website also features a comprehensive resource center that provides tips, advice, and guides on consumer issues and news. Through its platform, ConsumerAffairs.com helps to promote transparency and accountability across different industries while encouraging better business practices.
Each month millions of consumers research purchases, write reviews and stay up to date on important news.churnzero.comConsumerAffairs is an online marketplace that helps connect consumers with the best companies across hundreds of categories.
In the online world of consumer reviews, consumer forums, and reputation management, a major issue is how a reader knows which site has the most objective information.truthinadvertising.orgConsumerAffairs describes itself as a consumer news and advocacy organization but it has faced scrutiny about who it is really representing.
We believe everyone deserves to make smart decisions based on consumer feedback and research-driven information. Consumers and business owners need a platform to share and respond to reviews.consumeraffairs.comWe offer hundreds of thousands of consumer reviews and intelligent matching tools that use our proprietary technology to pair users with companies that meet their needs.
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EncryptedSite is Encrypted
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CountryHosted in United States
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Latitude\Longitude37.751 / -97.822 Google Map
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Traffic rank#4,689 Site Rank
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Site age27 yrs old
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Site Owner informationWhois info
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Founded1998
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FounderJim Hood
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HeadquartersTulsa, Oklahoma,, U.S.
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Key peopleZac Carman (,CEO,),Sam Mischner (President &,CCO,),Adam Joffe (,CTO,),Chang Paik (,CFO,)
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Number of employees230 (2021)
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TypePrivate
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IndustryConsumer protection,Industry,self regulation
#4,689
27 yrs
United States
As a Digital PR Specialist, you will work as part of the Content team at the intersection of SEO, PR, and brand-building. You will be responsible for ideating, creating, and promoting world-class, industry-leading content that informs, delights, and inspires target audiences. You will focus on building and maintaining relationships with relevant publishers, journalists, influencers... and industry experts to promote our content and build exposure for the brand.
You will take ownership of your ideas, champion your projects and be willing to try new tactics to achieve our goals. You will provide feedback and direction on digital PR campaigns while educating the broader team on what makes content “outreach-able” and worthy of high-quality, relevant coverage.
We are looking for a Digital PR Specialist with an understanding of SEO basics and a more advanced understanding of digital PR techniques and strategy (at least 2+ years of experience in content promotion and link building). The ideal candidate has a strong sense of what’s happening in the industry and a desire to constantly learn, collect trending insights, and take on new challenges. They work well in a fast-paced team environment, are motivated by aggressive goal setting , and enjoy creating rewarding relationships with the people that they work with.
Requirements
These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required
Digital PR Strategy & Execution
• Develop and implement Digital PR strategies designed to drive links, editorial coverage, referral traffic, social shares, and brand awareness for ConsumerAffairs.
• Research industry trends, news, and digital marketing best practices, and use the data to develop strategy
• Own the pitch process for content worthy of digital PR campaigns, working with ConsumerAffairs writing, editing, and research staff.
• Maintain and grow a comprehensive database of media contacts.
• Monitor and report competitor activity and relevant industry trends, events, and opportunities to appropriate teams.
• Collaborate with ConsumerAffairs investigative reporters to break newsworthy stories to top-tier media outlets.
Qualifications & Credentials
Minimum Qualifications & Credentials
• BA in Marketing, Communications, Public Relations, Journalism or a related field
• 2+ years of hands-on outreach, linkbuilding, and digital PR experience
• Excellent knowledge of the traditional and digital PR industry
• Strong written and persuasive communication skills - mastery of the English language is key
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Demonstrated ability to manage details, efficient work habits, and overall flexibility
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and a willingness to take on additional responsibility
Hard/Technical Skills
• Expert knowledge of digital PR and linkbuilding tools such as Buzzstream (or other contact management system), Buzzsumo, Meltwater, Cision, and Ahrefs.
• Requires advanced knowledge of Google Analytics, Excel/Google Sheets, and marketing reporting platforms.
Soft Skills
• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver.
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; focuses on solving issues through teamwork and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.
Specific Measures of Success- Expected Outcomes
• Ideate content within growth verticals and collaborate with SEO and content in Q2
• Build and contribute to a comprehensive database of media contacts by the end of Q2
• Scale and identify content that resonates and help create Q3 and Q4 content calendar
• Meet defined link goals consistently by Q3
• Create in-depth DPR content post-mortems, and pitch ideas for new link-building strategies
Core Values
Raise The Bar
• We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow.
Win As A Team
• We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.
Care Above All Else
We care above all else. We have servant hearts for our consumers, customers, and colleagues.
Benefits
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan Show more details...
McCormick & Company, Incorporated is a global leader in flavor with approximately 14,000 employees worldwide. With over $6 billion in annual... sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French's, Frank's RedHot, Stubb's, OLD BAY, Lawry's, Zatarain's, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is "To Stand Together for the Future of Flavor and our Vision is "A World United by Flavor—where healthy, sustainable and delicious go hand in hand."
As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.
Position Overview:
This position is responsible for answering consumer inquiries (e.g. product information, recipe and nutrition
requests, etc.) via the company’s social channels, 800#, email and mail, with a concentration on social media. The
successful candidate will also create Consumer feedback reports identifying growing trends and opportunities.
Responsibilities:
• Monitor social media and respond to and resolve consumer related queries/issues via all communication
• channels (social, email, phone or mail), with a concentration on social network sites (Facebook, Twitter,
• Instagram, Amazon.com, Mc.com, YouTube) for all of our various consumer brands.
• Act as the voice of the company to the consumer across social media with a high visibility, requiring tact,
• professionalism and solid judgment.
• Develop appropriate responses both in writing and verbally, to escalated and complicated consumer issues
• needing advanced skills in customer service. Works with manager on final approvals.
• Utilize Consumer Contact Management System and Social Management tool to create consumer feedback
• reports to identify growing trends and opportunities. Monitor industry topics for spikes in interest to
• anticipate consumer reaction. Assist with the monthly Consumer Pulse report.
• Work daily with the Public Relations and Digital teams.
• Work with the Sales and Marketing team to resolve consumer inquiries.
• Work closely with the Quality Assurance department – monitor and route relevant returned product issues;
• alert for potential escalating product issues; follow-up when necessary to give consumer timely resolution to
• product concern.
• Work with the Test Kitchen on consumer questions around cooking and product performance.
• Utilize and navigate multiple systems including, Reference System, Internet and digital tools to research and
• respond to consumer inquiries.
• Alert supervisor to any growing trends or product issues.
• Support Consumer Affairs team to manage department priorities and workload. Share responsibilities by
• helping to maintain and update our Consumer Contact System, assisting with fulfillment for consumer
• follow-up and provide support and guidance to our outsourced contact center when necessary.
• Handle In-store questions/complaints.
• Work independently with regular feedback from manager.
Qualifications:
• High School Diploma
• Bachelor's Degree in Communications or related field preferred
• 2 years of customer service experience (with social focus).
• Strong cooking/food knowledge.
• Professional experience communicating on social networks (Facebook, Twitter, Instagram, Amazon.com,
• Mc.com) on behalf of the company; fully understanding the need to respond to consumers in an appropriate
• manner, using solid judgment and tact, that builds consumer loyalty and reduces the chance of company
• liability or reputation damage.
• Must be detailed oriented with strong problem solving skills – resourceful, even-keeled, and thoughtful.
• Experience with navigating within multiple communication channels (social, email, phone) and able to adapt
• quickly to the use of the latest technology.
• Ability to identify growing trends and opportunities, and anticipate consumer reaction.
• Ability to work independently with regular feedback from supervisor.
• Demonstrated ability to work effectively with other team members.
• Excellent writing skills; as well as great listening skills.
• Proven record of ability to build knowledge base of products over a large portfolio of brands.
• Ability to manage multiple priorities and ensure prompt responses to consumers.
• Experience with MS Office (Word, Excel, PowerPoint).
#LI-SM1
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future Show more details...
ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month millions of consumers turn to our site and tools for help with their considered (often emotional) purchases...
We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our business thrives when the consumers who trust us get matched with the right brands for them.
We’re fast-paced and our core values are the bedrock of who we are and who we want to be.
Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality, and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. But, above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focussing on helping people, in an environment where we raise the bar, win as a team, and care above all else—then ConsumerAffairs may be just the place for you!
About The Job
The Lifecycle Marketing Manager devises, designs, develops, deploys and reports on all co-branded partner email communication. This role would own the development of new co-branded partner email campaigns, design of the customer journey and coordination with partners to ensure program success. The candidate would leverage the Lifecycle Marketing team for tools and resources, including design work, to deliver on key program objectives. The Lifecycle Marketing Manager must be able to thrive and succeed in a very fast-paced work environment while supporting the needs of our partners.
Responsibilities & Expectations
These responsibilities are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job-related duties as required
Email Database Management
• Manage database of partner email contacts, assuring each new contact is routed down the correct email journey
• Responsible for list health and hygiene, including unsubscribes and CAN-SPAM compliance
Customer Journey Development
• Develop and maintain complex lifecycle automations for consumers in dozens of major life categories, guiding the consumer through a journey from brand discovery onward through conversion
• Continually adjust and optimize journeys to deliver relevant content to each partner’s unique customer segments
Email Execution
• Leverage the email automation platform to develop, customize and launch email campaigns to partner audiences
• Conduct thorough email campaign and automation testing from various standpoints including subject lines, design, content, copy and more
• Develop reporting that provides broad and detailed insight into the partner email program. This includes email, category and partner metrics
• Highly personalize email campaigns using user profile fields and dynamic content
Partner Management
• Central point of contact with Email partners
Requirements
Qualifications & Credentials
Minimum Qualifications & Credentials
• Bachelor’s degree in Marketing or other related field
Hard/Technical Skills
• 3+ yrs experience using developing and launching emails from an enterprise ESP
• Familiarity with analytics and reporting tools
• Comfortable executing all parts of the Email development process, from concept, to design, development, testing and deployment
Soft Skills
• Obsessed with ensuring an exceptional customer experience- for both internal and external customers.
• Stands up for decisions, takes responsibility for results, and shares both good and bad outcomes transparently.
• Demonstrates a relentless focus on results with a commitment to deliver;
• Takes decisive action, and confidently changes course if unsuccessful.
• Displays a growth mindset to continually improve; encourages everyone around them to be tenacious and never settle.
• Constantly seeks feedback to improve; Focuses on solving issues through teamwork, and collaboration
• Acts with urgency; delivers top results in hours and days instead of weeks and months.
• Relentless in their pursuit of success and possessing the willpower to embrace challenges as opportunities.
Specific Measures of Success – Expected Outcomes
Start Date to Start Date +1 Year
Program Revenue
• Deliver $1.5M of top-line program revenue in 2023
Partner Retention
• Maintain partner retention rate of 90% by end of 2023
Email Engagement Metrics
• Deliver a minimum of 15% email open rate and 0.10% CTR on average in 2023
Core Values
Raise The Bar
• We raise the bar through innovation, intellectual curiosity, and grit. We are not satisfied with yesterday and our hearts thirst to be better tomorrow.
Win As A Team
• We manifest wins by putting the team first. We have collaboration and teamwork in our hearts and believe winning together is the most fun.
Care Above All Else
• We care above all else. We have servant hearts for our consumers, customers, and colleagues.
Physical Requirements & Environmental Conditions
• Location: Remote/ Tulsa
• Frequency of travel: Occasional travel may be required for meetings, training and/or conferences.
• Light physical activities and efforts required in working within an office environment.
(Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with disabilities.)
ConsumerAffairs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Benefits
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan Show more details...