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Marketing is defined as “development and distribution of goods and services for chosen consumer segments by which profitability is achieved with a goal of customer satisfaction. Marketing activities begin with new product concepts and designs are analysed and
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Marketing is the delivery of customer satisfaction at a profit. Balakrishnan S #3 The Marketing Objective “Satisfy the needs of a group of customers better than the competition.” Distinguish from Selling or Advertising: – merely a subset of marketing actions used to satisfy consumer needs. Marketing focuses on the use of all the firm’s
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A marketing orientation is not an excuse to fail to make profit. 6 PRINCIPLES OF MARKETING. production orientation A belief that the way to compete is a function of product innovation and reducing production costs, as good products appropriately priced sell themselves. production era
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