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Search Engine Optimization Overview
74
100
The World Wildlife Fund: for people and nature to thrive | WWF
WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.
https://www.wwf.org.uk/
3 high issues
9.1%
3 medium issues
9.1%
4 low issues
12.1%
23 tests passed
69.7%
0.08 seconds
18.84 kB
38 resources
Secure
Seo
Title
The title tag must be between 1 and 60 characters.
The current title has 62 characters.
Meta description
The meta description tag is good.
WWF is the world’s leading independent conservation organisation. We ensure that people and nature can thrive together for generations to come.
Headings
Only one h1 tag should be present on the webpage.
  1. Hold our leaders to account
  2. What we achieved in 2021
  1. Fundraising Block
  2. Main navigation
  3. Fundraising Header
  4. Take action for your world
  5. Success Stories
  6. Shop For Your World
  7. What's happening in your world
  8. About WWF
  9. Legal
  10. Follow us
  2. The Living Planet Report 2022
  3. Adopt an animal
  4. Call of the wild
  5. Bringing our world back to life
  1. GET INVOLVED
  2. Choose monthly donation
  3. Choose one-off donation
  4. THE BEST WAY YOU CAN HELP
  5. Choose monthly donation
  6. GET INVOLVED
  7. Choose one-off donation
  8. Pagination
  1. Join the fight for your world
Content keywords
The content has relevant keywords.
theworldwildlifefundforpeopleandnaturetowwf
Image keywords
There are 8 images with missing alt attributes.
  1. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-09/_WW2129009.jpg?h=82f92a78&itok=ftX-KBV3
  2. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2020-10/Large_WW2122503.jpg?h=449618ff&itok=3yCbbuRq
  3. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-05/people_at_sunset.jpg?h=76833023&itok=57IeHoSJ
  4. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2019-11/Small_WW1114719.jpg?h=0e753701&itok=S21nk70b
  5. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/amazon_canopy.jpg?h=7fd19011&itok=361n3IsK
  6. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-06/cumbria1.jpg?h=999ed66c&itok=NUwGQHGN
  7. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/Website%20header%20image%20%E2%80%93%201920%20x%201080%20%E2%80%93%20dark%20edge.jpg?h=683488d6&itok=EU04gkQi
  8. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2022-06/cumbria2.jpg?h=ad58cbab&itok=VuZ0OhZv
SEO friendly URL
The URL is SEO friendly.
https://www.wwf.org.uk/
404 page
The website has 404 error pages.
https://www.wwf.org.uk/404-6f274991bcfa56ad911b0828b4f544a9
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.wwf.org.uk/sites/default/files/favicon_0.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.08 seconds.
Page size
The size of the HTML webpage is 18,840.00.
HTTP requests
There are fewer than 38 HTTP requests on the webpage.
  1. https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js
  2. https://www.googleoptimize.com/optimize.js?id=OPT-K879B4J
  3. https://www.wwf.org.uk/sites/default/files/js/js_dF7gVfJ092AqEKYUfMQkJYa1THKX3LSrF5bALONLuB8.js
  4. https://cdnjs.cloudflare.com/ajax/libs/picturefill/3.0.2/picturefill.min.js
  5. https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js
  6. https://cdnjs.cloudflare.com/ajax/libs/jquery.sticky/1.0.3/jquery.sticky.min.js
  7. https://www.wwf.org.uk/sites/default/files/js/js_qx7oZ3FMEVHCoozlQdv_a2e7B1Upm5xPSRR3WNqDaKs.js
  8. https://www.wwf.org.uk/themes/custom/wwf/js/build/sourcecodescourer.js?v=9.4.8
  9. https://www.wwf.org.uk/sites/default/files/js/js_fPoOf1Nx4sVOkCEAj_Qib-ikpcUnS8mU9q0gl3gsIw8.js
  10. https://polyfill.io/v3/polyfill.min.js?features=fetch
  11. https://unpkg.com/react@16.12.0/umd/react.production.min.js
  12. https://unpkg.com/react-dom@16.12.0/umd/react-dom.production.min.js
  13. https://www.wwf.org.uk/sites/default/files/js/js_cNt5i-AJXsEXrM4kqlb6O_d9UvPf_iHD5jpsxFduIcQ.js
  1. https://www.wwf.org.uk/sites/default/files/css/css_DXBOFmdEEmPhw2npaPXxyUrd74T3ieyvDR4US3OA8gk.css
  2. https://www.wwf.org.uk/sites/default/files/css/css_mt1bojd1nZyjWOaR61Y7JMS_q9dXm9xecMEr4pLWPOo.css
  3. https://fonts.googleapis.com/css?family=Open+Sans:400,400italic,700,700italic,300
  4. https://cdnjs.cloudflare.com/ajax/libs/normalize/3.0.3/normalize.min.css
  5. https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css
  6. https://www.wwf.org.uk/sites/default/files/css/css_xDa9HgADaJ-IMImqGqkIiWiAyNSEVcp_7ctBFl9-blY.css
  1. https://www.wwf.org.uk/sites/default/files/styles/adopt_background/public/2017-02/african_elephant_with_calf.jpg?h=1bd69aa3&itok=vqeHwOZx
  2. https://www.wwf.org.uk/themes/custom/wwf/img/wwf-logo.svg
  3. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action/public/2022-10/LPR%20Hero%20image%20Paul%20Robinson_1.jpg?h=10d202d3&itok=ZFWFjlLt
  4. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action_medium/public/2022-03/naturepl.com%20%20Andy%20Rouse%20%20WWF.jpg?h=82f92a78&itok=xdPQRSew
  5. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action_medium/public/2022-03/web-WWF-Call-of-the-Wild-S2_0.jpg?h=db8c9057&itok=IxjhP-Xd
  6. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-09/_WW2129009.jpg?h=82f92a78&itok=ftX-KBV3
  7. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2020-10/Large_WW2122503.jpg?h=449618ff&itok=3yCbbuRq
  8. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-05/people_at_sunset.jpg?h=76833023&itok=57IeHoSJ
  9. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2019-11/Small_WW1114719.jpg?h=0e753701&itok=S21nk70b
  10. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-04/shop_tiger.jpg?h=44f73077&itok=sfAjH4r8
  11. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-07/Copy%20of%20SOS_Species_Emperor_Penguin_Polar_Facebook.jpg?h=57024e64&itok=InTRBZ0v
  12. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-07/GROUP2.jpg?h=5ff7a293&itok=_04xQKhR
  13. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2021-01/9809_P_MB_BelugaWhale_Bracelet_1x1_c9dc5da2-bab6-432d-85c2-25fb14a48cec.jpg?h=d00a2ac5&itok=yVoqX5Kc
  14. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/amazon_canopy.jpg?h=7fd19011&itok=361n3IsK
  15. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-06/cumbria1.jpg?h=999ed66c&itok=NUwGQHGN
  16. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/Website%20header%20image%20%E2%80%93%201920%20x%201080%20%E2%80%93%20dark%20edge.jpg?h=683488d6&itok=EU04gkQi
  17. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2022-06/cumbria2.jpg?h=ad58cbab&itok=VuZ0OhZv
  18. https://www.wwf.org.uk/themes/custom/wwf/img/wwf-logo.svg
  1. https://www.googletagmanager.com/ns.html?id=GTM-MBP22M
Image format
There are 16 images that are not using the AVIF, WebP format.
  1. https://www.wwf.org.uk/sites/default/files/styles/adopt_background/public/2017-02/african_elephant_with_calf.jpg?h=1bd69aa3&itok=vqeHwOZx
  2. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action/public/2022-10/LPR%20Hero%20image%20Paul%20Robinson_1.jpg?h=10d202d3&itok=ZFWFjlLt
  3. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action_medium/public/2022-03/naturepl.com%20%20Andy%20Rouse%20%20WWF.jpg?h=82f92a78&itok=xdPQRSew
  4. https://www.wwf.org.uk/sites/default/files/styles/links_block_call_to_action_medium/public/2022-03/web-WWF-Call-of-the-Wild-S2_0.jpg?h=db8c9057&itok=IxjhP-Xd
  5. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-09/_WW2129009.jpg?h=82f92a78&itok=ftX-KBV3
  6. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2020-10/Large_WW2122503.jpg?h=449618ff&itok=3yCbbuRq
  7. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2021-05/people_at_sunset.jpg?h=76833023&itok=57IeHoSJ
  8. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2019-11/Small_WW1114719.jpg?h=0e753701&itok=S21nk70b
  9. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-04/shop_tiger.jpg?h=44f73077&itok=sfAjH4r8
  10. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-07/Copy%20of%20SOS_Species_Emperor_Penguin_Polar_Facebook.jpg?h=57024e64&itok=InTRBZ0v
  11. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2022-07/GROUP2.jpg?h=5ff7a293&itok=_04xQKhR
  12. https://www.wwf.org.uk/sites/default/files/styles/links_block_products/public/2021-01/9809_P_MB_BelugaWhale_Bracelet_1x1_c9dc5da2-bab6-432d-85c2-25fb14a48cec.jpg?h=d00a2ac5&itok=yVoqX5Kc
  13. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/amazon_canopy.jpg?h=7fd19011&itok=361n3IsK
  14. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-06/cumbria1.jpg?h=999ed66c&itok=NUwGQHGN
  15. https://www.wwf.org.uk/sites/default/files/styles/square_m/public/2022-07/Website%20header%20image%20%E2%80%93%201920%20x%201080%20%E2%80%93%20dark%20edge.jpg?h=683488d6&itok=EU04gkQi
  16. https://www.wwf.org.uk/sites/default/files/styles/hero_m/public/2022-06/cumbria2.jpg?h=ad58cbab&itok=VuZ0OhZv
JavaScript defer
The are 13 javascript resources without the defer attribute.
  1. https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js
  2. https://www.googleoptimize.com/optimize.js?id=OPT-K879B4J
  3. https://www.wwf.org.uk/sites/default/files/js/js_dF7gVfJ092AqEKYUfMQkJYa1THKX3LSrF5bALONLuB8.js
  4. https://cdnjs.cloudflare.com/ajax/libs/picturefill/3.0.2/picturefill.min.js
  5. https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.js
  6. https://cdnjs.cloudflare.com/ajax/libs/jquery.sticky/1.0.3/jquery.sticky.min.js
  7. https://www.wwf.org.uk/sites/default/files/js/js_qx7oZ3FMEVHCoozlQdv_a2e7B1Upm5xPSRR3WNqDaKs.js
  8. https://www.wwf.org.uk/themes/custom/wwf/js/build/sourcecodescourer.js?v=9.4.8
  9. https://www.wwf.org.uk/sites/default/files/js/js_fPoOf1Nx4sVOkCEAj_Qib-ikpcUnS8mU9q0gl3gsIw8.js
  10. https://polyfill.io/v3/polyfill.min.js?features=fetch
  11. https://unpkg.com/react@16.12.0/umd/react.production.min.js
  12. https://unpkg.com/react-dom@16.12.0/umd/react-dom.production.min.js
  13. https://www.wwf.org.uk/sites/default/files/js/js_cNt5i-AJXsEXrM4kqlb6O_d9UvPf_iHD5jpsxFduIcQ.js
DOM size
The DOM size is optimal.
The HTML file has 690 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.wwf.org.uk/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Sucuri/Cloudproxy
Unsafe cross-origin links
The webpage has 6 unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1.0
        Character set
        The webpage has a charset value set.
        utf-8
        Sitemap
        No sitemaps found.
        Social
        The webpage has 5 social links.
        Content length
        The webpage has 979 words.
        Text to HTML ratio
        The text to HTML ratio is under 10%
        The text to HTML ratio is 9%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. background-image: url(https://www.wwf.org.uk/sites/default/files/styles/hero_l/public/2022-10/Forest%20burning.jpg?h=10d202d3&itok=BFl8KkPF)
        3. height: 3rem;
        4. background-image: url(https://www.wwf.org.uk/sites/default/files/styles/landscape_m/public/2021-12/wildflower_meadow%20.jpg?h=6f6b9372&itok=dEOIqYSn);
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.