Search Engine Optimization Overview
83
100
VisitScotland - Scotland's National Tourist Organisation
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
Seo
Title
The title tag is perfect.
VisitScotland - Scotland's National Tourist Organisation
Meta description
The meta description tag is good.
Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
Headings
The headings are properly set.
h1
1- Welcome to Scotland
h2
26- Unusual accommodation
- UNESCO Trail
- How to have the perfect scottish holiday
- VisitScotland iCentres
- Explore Scotland's Themed Years
- Places to Visit in Scotland
- Have an autumn break in Scotland
- Holiday ideas
- Places to visit
- Accommodation
- Offers & Deals For Great Days Out In Scotland
- Scotland in 2022
- Responsible Tourism
- New UNESCO Trail
- Scotland's Year of Stories 2022
- New city breaks
- Help and Advice
- Start Planning Your Trip to Scotland
- Newsletter sign up
- Trip Ideas
- Be Inspired by Scotland
- Read our blog articles
- Watch our videos on YouTube
- Download free brochure Opens a new window
- Travel deals
- Latest blogs
h3
35- Aberdeen & Aberdeenshire
- Argyll & The Isles
- Ayrshire & Arran
- Dumfries & Galloway
- Dundee & Angus
- Edinburgh & Lothians
- Greater Glasgow & The Clyde Valley
- Highlands
- Fife
- Loch Lomond, Trossachs, Stirling & Forth Valley
- Orkney
- Outer Hebrides
- Perthshire
- Scottish Borders
- Shetland
- Holidays & breaks
- Accommodation
- Things To See & Do
- Travel
- Map of Scotland
- 5 days of iconic attractions and hidden gems in Scotland
- Skye and Fort William by public transport
- Outlander Filming Locations
- Harry Potter film and book locations itinerary
- 7 days of iconic sightseeing in the west of Scotland
- 7 Days in the East of Scotland
- 7 Days in the South of Scotland
- The Ultimate Scotland Itinerary
- 11 Off the Beaten Track Destinations in Scotland
- 9 Alternative Must-Climb Hills To Ben Nevis
- 10 REASONS WHY YOU SHOULD VISIT SCOTLAND IN 2022
- 12 of Scotland's Most Famous Stories and Tales
- 8 Storytelling Attractions For Families in Scotland
- 10 Gaelic Place Names & Their Meanings
- 9 FAIRYTALE PLACES TO DISCOVER
Content keywords
The content has relevant keywords.
visitscotlandscotlands
Image keywords
There are 5 images with missing alt attributes.
Images
5- https://cimg.visitscotland.com/cms-images/homepage/new/ben-ledi?size=md
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://cimg.visitscotland.com/cms-images/explore-scotland-map?size=xxs
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://sttc.visitscotland.com/static/img/icons/warning.png
SEO friendly URL
The URL is SEO friendly.
https://www.visitscotland.com/
404 page
The website has 404 error pages.
https://www.visitscotland.com/404-82f3eb82e00013a147f9f787d8116823
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
Internals
196- English
- Deutsch
- Español
- Français
- Italiano
- Nederlands
- https://www.visitscotland.com/
- https://www.visitscotland.com/
- Destinations
- Explore map of Scotland See Map of Scotland
- Aberdeen
- Isle of Arran
- Aviemore
- Ayr
- Dumfries
- Dundee
- Dunfermline
- Edinburgh
- Fort William
- Glasgow
- Glencoe
- Highlands
- Inverness
- Isle of Islay
- Isle of Jura
- Isle of Mull
- Kirkwall
- Lerwick
- Isle of Lewis, Isle of Harris & Stornoway
- Loch Lomond
- Loch Ness
- Oban
- Orkney
- Peebles
- Perth
- Pitlochry
- Shetland
- Isle of Skye
- St Andrews
- Stirling
- Explore map of Scotland
- Accommodation
- see all accommodation See all
- Accessible accommodation
- B&Bs & guest houses
- Holiday Lodges, Chalets and Log Cabins
- Caravan Holidays and Camping
- Eco accommodation
- Exclusive use venues
- Glamping Holidays
- Honeymoon
- Hostels
- Hotels
- Restaurants with rooms & inns
- Quality Assurance
- Self-catering
- Unusual places to stay
- Wedding venues
- Aberdeen
- Aviemore
- Arran
- Edinburgh
- Fort William
- Glasgow
- Inverness
- Loch Lomond
- Oban
- St Andrews
- see all accommodation
- Unusual accommodation Why not stay in a castle, a lighthouse or on a working farm? Read More
- See & Do
- Things to see & do See all
- Ancestry
- Attractions
- Castles
- Events
- Film & TV Locations
- Food & Drink
- Golf
- Scottish Islands & Island Hopping
- Itineraries
- Landscapes & Nature
- Outdoor Activities
- Scenic Driving Routes
- Tours
- Walking
- Whisky & Distilleries
- Wildlife
- Things to see & do
- UNESCO Trail Explore Scotland's dedicated UNESCO Trail. Read More
- Holidays
- See all holidays See all
- Accessible holidays
- Activity holidays
- Cheap breaks
- City breaks
- Family holidays
- Farm stays
- Luxury breaks
- Pet Friendly
- Romantic Breaks
- Short & weekend breaks
- Wellness Breaks
- Tours
- See all holidays
- How to have the perfect scottish holiday Read More
- Travel
- Travel in Scotland See all
- Getting to Scotland
- From England & Wales
- From Ireland
- From overseas
- Getting around Scotland
- Air
- Bus & coach
- Driving
- Ferry
- Scenic Driving Routes
- Train
- Campervan & Motorhome
- Travel in Scotland
- VisitScotland iCentres Expert local knowledge, gifts and inspiration. Read More
- About Scotland
- About Scotland See all
- About Scotland
- Uniquely scottish
- History
- Famous Scots
- Scottish weddings
- Practical info
- Themed years
- Explore Scotland's Themed Years Read more
- Events
- Explore map of Scotland
- Aberdeen & Aberdeenshire
- Argyll & The Isles
- Ayrshire & Arran
- Dumfries & Galloway
- Dundee & Angus
- Edinburgh & Lothians
- Greater Glasgow & The Clyde Valley
- Highlands
- Fife
- Loch Lomond, Trossachs, Stirling & Forth Valley
- Orkney
- Outer Hebrides
- Perthshire
- Scottish Borders
- Shetland
- Holiday ideas
- Places to visit
- Accommodation
- Offers & Deals For Great Days Out In Scotland
- Responsible Tourism
- New UNESCO Trail
- Scotland's Year of Stories 2022
- New city breaks
- Practical information
- Getting to Scotland
- Passports, visas & customs
- Covid-19 information
- Plan your holiday general advice
- Weather
- Holidays & breaks
- Accommodation
- Things To See & Do
- Travel
- Map of Scotland
- Newsletter sign upSubscribe now for inspiration, travel tips, news and visitor offers! Sign up now
- See all trips
- 5 days of iconic attractions and hidden gems in Scotland
- Skye and Fort William by public transport
- Outlander Filming Locations
- Harry Potter film and book locations itinerary
- 7 days of iconic sightseeing in the west of Scotland
- 7 Days in the East of Scotland
- 7 Days in the South of Scotland
- The Ultimate Scotland Itinerary
- Read our blog articles
- Download free brochure Opens a new window
- Travel dealsFind special offers on flights, tours and much more with great ideas for touring Scotland. Explore
- 11 Off the Beaten Track Destinations in Scotland
- 9 Alternative Must-Climb Hills To Ben Nevis
- 10 REASONS WHY YOU SHOULD VISIT SCOTLAND IN 2022
- 12 of Scotland's Most Famous Stories and Tales
- 8 Storytelling Attractions For Families in Scotland
- 10 Gaelic Place Names & Their Meanings
- 9 FAIRYTALE PLACES TO DISCOVER
- About Us
- Contact Us
- Blog
- Privacy & Policies
- Accessibility Policy
- Cookies Policy
- Newsletter Sign up
- https://www.visitscotland.com/
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.visitscotland.com/favicon.ico?v=m2L644Qa20
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 1.12 seconds.
Page size
The size of the HTML webpage is 15,981.00.
HTTP requests
There are fewer than 21 HTTP requests on the webpage.
JavaScripts
9- https://api.visitscotland.com/ui/uninav/js/uninav.js
- https://static.visitscotland.com/js/mapbox-gl-js/v1.4.1/mapbox-gl.js
- https://labs.os.uk/public/os-api-branding/v0.2.0/os-api-branding.js
- https://cdn.jsdelivr.net/npm/vue@2.5.16/dist/vue.min.js
- https://www.visitscotland.com/static/js/www-master-1.3.58-22031142313.min.js
- https://www.visitscotland.com/data/template/search.js?vs-locale-ctx=&searchType=
- https://www.visitscotland.com/static/js/www-react-global-1.3.58-22031142313.min.js
- https://www.visitscotland.com/static/js/www-react-search-1.3.58-22031142313.min.js
- https://www.visitscotland.com/static/js/www-react-grading-1.3.58-22031142313.min.js
CSS
3- https://www.visitscotland.com/static/css/www-master-1.3.58-22031142313.min.css
- https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600,700
- https://customer.cludo.com/css/623/8738/cludo-search.min.css
Images
8- https://sttc.visitscotland.com/static/img/logos/scotland-alba-logo-500.png
- https://sttc.visitscotland.com/static/img/logos/scotland-alba-logo-500.png
- https://cimg.visitscotland.com/cms-images/homepage/new/ben-ledi?size=md
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://cimg.visitscotland.com/cms-images/explore-scotland-map?size=xxs
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://sttc.visitscotland.com/static/img/logos/vs-logo-corp-360.png
Iframes
1- https://www.googletagmanager.com/ns.html?id=GTM-WQVX2V>m_auth=8EcHb3dw0uUypiGUSqcXRQ>m_preview=env-17>m_cookies_win=x
Image format
There are 8 images that are not using the AVIF, WebP format.
Images
8- https://sttc.visitscotland.com/static/img/logos/scotland-alba-logo-500.png
- https://sttc.visitscotland.com/static/img/logos/scotland-alba-logo-500.png
- https://cimg.visitscotland.com/cms-images/homepage/new/ben-ledi?size=md
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://cimg.visitscotland.com/cms-images/explore-scotland-map?size=xxs
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://sttc.visitscotland.com/static/img/icons/warning.png
- https://sttc.visitscotland.com/static/img/logos/vs-logo-corp-360.png
JavaScript defer
The are 9 javascript resources without the defer attribute.
JavaScripts
9- https://api.visitscotland.com/ui/uninav/js/uninav.js
- https://static.visitscotland.com/js/mapbox-gl-js/v1.4.1/mapbox-gl.js
- https://labs.os.uk/public/os-api-branding/v0.2.0/os-api-branding.js
- https://cdn.jsdelivr.net/npm/vue@2.5.16/dist/vue.min.js
- https://www.visitscotland.com/static/js/www-master-1.3.58-22031142313.min.js
- https://www.visitscotland.com/data/template/search.js?vs-locale-ctx=&searchType=
- https://www.visitscotland.com/static/js/www-react-global-1.3.58-22031142313.min.js
- https://www.visitscotland.com/static/js/www-react-search-1.3.58-22031142313.min.js
- https://www.visitscotland.com/static/js/www-react-grading-1.3.58-22031142313.min.js
DOM size
The DOM size is optimal.
The HTML file has 1277 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.visitscotland.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
ATS
Unsafe cross-origin links
The webpage has 8 unsafe cross-origin links.
Links
8- https://www.visitscotland.org/
- http://www.visitscotland.org/about_us/our_policies/complaints_and_feedback.aspx
- http://www.conventionscotland.com/content/
- https://www.scotland.org/
- https://www.facebook.com/visitscotland/
- https://twitter.com/VisitScotland
- https://www.youtube.com/channel/UC1FdvQG5MFwzv0PY6dMsaFg
- https://www.instagram.com/visitscotland/
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
Open Graph
5Twitter
5
Meta viewport
The webpage has a meta viewport tag set.
width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
Character set
The webpage has a charset value set.
utf-8
Sitemap
The website has sitemaps.
Sitemaps
6- https://www.visitscotland.com/global-sitemap-index.xml
- https://www.visitscotland.com/de-sitemap-index.xml
- https://www.visitscotland.com/es-sitemap-index.xml
- https://www.visitscotland.com/fr-sitemap-index.xml
- https://www.visitscotland.com/it-sitemap-index.xml
- https://www.visitscotland.com/nl-sitemap-index.xml
Content length
The webpage has 950 words.
Text to HTML ratio
The text to HTML ratio is under 10%
The text to HTML ratio is 5%.
Inline CSS
The webpage contains inline CSS code.
Attributes
47display:none;visibility:hidden
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/destinations?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/accommodation?size=xxs')
color: #ffffff
color: #ffffff
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/accommodation-rc?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/see-do-1?size=xxs')
color: #ffffff
color: #ffffff
background-image:url('https://cimg.visitscotland.com/cms-images/unesco/loch-clair-portrait?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/holidays-loch?size=xxs')
color: #ffffff
color: #ffffff
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/holidays-rc?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/travel?size=xxs')
color: #ffffff
color: #ffffff
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/travel-rc?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/about/fairy-pools-skye?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/tartan-grey?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/uniquely?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/history-?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/famous-scots?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/wedding?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/lgbt?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/practical-info?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/navigation/themed?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/about/yoyp-2018/ho-ro-trad-music-band?size=xxs')
background: #f9f8f8; color: #161616; overflow: hidden; position: relative; z-index: 2;
padding: 25px 0 0; align-items: center;
align-items: center; display: flex;
margin: 0 0 25px;
justify-content: flex-end; display: flex; margin-bottom: 25px;
background-image: url(https://cimg.visitscotland.com/cms-images/homepage/new/ben-ledi?size=md);
display:none
background-image:url('https://cimg.visitscotland.com/cms-images/holidays/autumn-holidays/family-kids-cycling-autumn-forest?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/destinations/argyll-and-the-isles/boat-tour-staffa?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/active/walking/munros-shieldaig-torridon?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/campaigns/days-out/Hidden_Lane__Glasgow_30.jpg?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/homepage/new/river-kelvin-cyclist-glasgow?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/campaigns/unesco?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/about/book_festival?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/about/tall-ship-glenless-water-riverside?size=xxs')
display:none
background-image:url('https://cimg.visitscotland.com/cms-images/beautiful/rannoch-moor?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/video/visitscotland-youtube-channel?size=xxs')
background-image:url('https://cimg.visitscotland.com/cms-images/campaigns/naa/en-brochure?size=xxs')
Deprecated HTML
There are no deprecated HTML tags on the webpage.