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Viator
Company
Viator.com is a leading travel company that offers travelers an opportunity to easily book tours, activities, and experiences across the world. The website boasts of a wide range of tours and activities that cater to different interests and preferences of travelers, including cultural, historical, culinary, outdoor, and adventure activities. Simple, easy-to-use interface, customer support, and a best price guarantee are some of the features that make Viator.com a preferred choice among travelers. The website caters to a global audience, with a combination of local and international experiences that offer an authentic and immersive travel experience.
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EncryptedSite is Encrypted
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CountryHosted in United States
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CityAshburn, Virginia
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Latitude\Longitude39.0481 / -77.4728 Google Map
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Traffic rank#5,333 Site Rank
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Site age25 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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Founder
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Subsidiaries
Traffic rank
#5,333
#5,333
Site age
25 yrs
25 yrs
Location
United States
United States
Popular Questions for Viator
Newest job postings for Viator
via LinkedIn
posted_at: 14 days agoschedule_type: Full-timework_from_home: 1
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
We strive to create an accessible and inclusive experience for all... candidates. If you need a reasonable accommodation during
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
We strive to create an accessible and inclusive experience for all... candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.
Overview
We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities Will Include, But Are Not Limited To
• Responsible for the development and deployment of lifecycle trigger automation, ad-hoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
• Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements
• Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
• Work with copywriters and designers to create compelling email content
• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
• SQL experience is a plus
• Knowledge of velocity scripting and custom objects is a plus
The ideal candidate
• Email marketing, lifecycle marketing, or retention marketing experience at a B2B brand
• Experience with Marketo, certification ideal
• Experience using Canva, Excel, and Big Query
• Brings a vivid sense of curiosity and creativity that helps drive projects forward
• Has the interpersonal and communication skills to successfully manage stakeholders
• Avid learner who takes it upon themself to get smart on new topics, systems, and markets
• Expert project manager and never miss a detail
The base salary range for this role is $95,000-$145,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.
#Viator
#Remote Show more details...
We strive to create an accessible and inclusive experience for all... candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com.
Overview
We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities Will Include, But Are Not Limited To
• Responsible for the development and deployment of lifecycle trigger automation, ad-hoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
• Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements
• Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
• Work with copywriters and designers to create compelling email content
• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
• SQL experience is a plus
• Knowledge of velocity scripting and custom objects is a plus
The ideal candidate
• Email marketing, lifecycle marketing, or retention marketing experience at a B2B brand
• Experience with Marketo, certification ideal
• Experience using Canva, Excel, and Big Query
• Brings a vivid sense of curiosity and creativity that helps drive projects forward
• Has the interpersonal and communication skills to successfully manage stakeholders
• Avid learner who takes it upon themself to get smart on new topics, systems, and markets
• Expert project manager and never miss a detail
The base salary range for this role is $95,000-$145,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.
#Viator
#Remote Show more details...
via Association For Behavioral And Cognitive Therapies (ABCT)
schedule_type: Full-time
What you’ll do:
In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as... marketing communications.
Your job is to know
What you’ll do:
In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as... marketing communications.
Your job is to know the market, know the user, and effectively communicate how and why Viator is the go-to marketplace for finding and booking experiences.
As a Senior Manager, Product Marketing you will:
• Develop an understanding of the market, from user needs to competitive landscape, and effectively collaborate with the cross-functional team to build the best UX and market the Viator product experience to travelers.
• Drive go-to-market strategy, including messaging and positioning, for new and existing features and programs of the Viator website and app.
• Champion a culture of data-led, insights-driven R&D that will ultimately impact customer acquisition, conversion, and repeat business.
• Partner with the customer support team by equipping them with knowledge, messaging, and collateral to increase NPS and loyalty among customers.
• Drive the development of positioning, messaging and value propositions to impact user activation and engagement.
• Partner with a high-performing Product Management team to distill technical product features into crisp value propositions for Viator’s customer segments.
• Constantly analyze internal and external data to form customer insights that uncover opportunities to create a highly differentiated product offering and innovate in new markets.
Qualifications:
• 7+ years in product, product marketing and/or marketing,
• At least 5 years in B2C product marketing, preferably including experience with online/e-commerce marketplaces.
• Proven success translating technical products into compelling value propositions and marketing messages.
• Experience launching go-to-market strategies and products for consumer-facing products
• Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences.
You are:
• Customer oriented. You are a traveler and/or lover of travel who understands the unique challenges and opportunities that come with planning and booking things to do.
• Analytical and data-driven. You rigorously question and test your own and others’ assumptions, supported by data.
• An excellent communicator - both verbally, visually, and in writing.
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
• Able to influence those around you. You use data to support your intuition and decisions, and have the confidence to push through initiatives you believe in.
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others.
• Interested in joining a high-performing team with a supportive and inclusive culture.
You will:
• Be working with the Director of Product Marketing & Social Media to establish the Product Marketing function, defining and implementing new procedures and processes across the business.
• Be working with people from a variety of backgrounds and cultures.
LI-JC1#
#Viator
#LI-Remote
In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as marketing communications. As a Senior Manager, Product Marketing you will. Develop an understanding of the market, from user needs to competitive landscape, and effectively collaborate with the cross-functional team to build the best UX and market the Viator product experience to travelers. Drive go-to-market strategy, including messaging and positioning, for new and existing features and programs of the Viator website and app. Champion a culture of data-led, insights-driven R&D that will ultimately impact customer acquisition, conversion, and repeat business. Partner with the customer support team by equipping them with knowledge, messaging, and collateral to increase NPS and loyalty among customers. Drive the development of positioning, messaging and value propositions to impact user activation and engagement. Partner with a high-performing Product Management team to distill technical product features into crisp value propositions for Viator’s customer segments. Constantly analyze internal and external data to form customer insights that uncover opportunities to create a highly differentiated product offering and innovate in new markets. You rigorously question and test your own and others’ assumptions, supported by data. Be working with the Director of Product Marketing & Social Media to establish the Product Marketing function, defining and implementing new procedures and processes across the business. product marketing strategy, ux, marketing, market strategies, translating, customer oriented, writing, impact, product strategy, go-to-market strategy, loyalty, segments, product marketing, competitive landscape, product management, marketing communications, excellent communicator, cross-functional, customer needs, value propositions, Senior Product Marketing Specialist, Mobile Product Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Senior Director Of Product Marketing, Product Marketing Analyst, Director of Product Marketing, Senior Product Manager, Technical Product Marketing Manager, Director of Product Marketing - Talent Solutions Show more details...
In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as... marketing communications.
Your job is to know the market, know the user, and effectively communicate how and why Viator is the go-to marketplace for finding and booking experiences.
As a Senior Manager, Product Marketing you will:
• Develop an understanding of the market, from user needs to competitive landscape, and effectively collaborate with the cross-functional team to build the best UX and market the Viator product experience to travelers.
• Drive go-to-market strategy, including messaging and positioning, for new and existing features and programs of the Viator website and app.
• Champion a culture of data-led, insights-driven R&D that will ultimately impact customer acquisition, conversion, and repeat business.
• Partner with the customer support team by equipping them with knowledge, messaging, and collateral to increase NPS and loyalty among customers.
• Drive the development of positioning, messaging and value propositions to impact user activation and engagement.
• Partner with a high-performing Product Management team to distill technical product features into crisp value propositions for Viator’s customer segments.
• Constantly analyze internal and external data to form customer insights that uncover opportunities to create a highly differentiated product offering and innovate in new markets.
Qualifications:
• 7+ years in product, product marketing and/or marketing,
• At least 5 years in B2C product marketing, preferably including experience with online/e-commerce marketplaces.
• Proven success translating technical products into compelling value propositions and marketing messages.
• Experience launching go-to-market strategies and products for consumer-facing products
• Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences.
You are:
• Customer oriented. You are a traveler and/or lover of travel who understands the unique challenges and opportunities that come with planning and booking things to do.
• Analytical and data-driven. You rigorously question and test your own and others’ assumptions, supported by data.
• An excellent communicator - both verbally, visually, and in writing.
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
• Able to influence those around you. You use data to support your intuition and decisions, and have the confidence to push through initiatives you believe in.
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others.
• Interested in joining a high-performing team with a supportive and inclusive culture.
You will:
• Be working with the Director of Product Marketing & Social Media to establish the Product Marketing function, defining and implementing new procedures and processes across the business.
• Be working with people from a variety of backgrounds and cultures.
LI-JC1#
#Viator
#LI-Remote
In this strategic and highly impactful role, you will build and own the product marketing strategy for the Viator website and app, focusing on engaging, converting, and delighting travelers looking for things to do. You will serve as the go-to-market lead and voice of the traveler, providing essential feedback loops that will influence the product strategy and roadmap, as well as marketing communications. As a Senior Manager, Product Marketing you will. Develop an understanding of the market, from user needs to competitive landscape, and effectively collaborate with the cross-functional team to build the best UX and market the Viator product experience to travelers. Drive go-to-market strategy, including messaging and positioning, for new and existing features and programs of the Viator website and app. Champion a culture of data-led, insights-driven R&D that will ultimately impact customer acquisition, conversion, and repeat business. Partner with the customer support team by equipping them with knowledge, messaging, and collateral to increase NPS and loyalty among customers. Drive the development of positioning, messaging and value propositions to impact user activation and engagement. Partner with a high-performing Product Management team to distill technical product features into crisp value propositions for Viator’s customer segments. Constantly analyze internal and external data to form customer insights that uncover opportunities to create a highly differentiated product offering and innovate in new markets. You rigorously question and test your own and others’ assumptions, supported by data. Be working with the Director of Product Marketing & Social Media to establish the Product Marketing function, defining and implementing new procedures and processes across the business. product marketing strategy, ux, marketing, market strategies, translating, customer oriented, writing, impact, product strategy, go-to-market strategy, loyalty, segments, product marketing, competitive landscape, product management, marketing communications, excellent communicator, cross-functional, customer needs, value propositions, Senior Product Marketing Specialist, Mobile Product Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Senior Director Of Product Marketing, Product Marketing Analyst, Director of Product Marketing, Senior Product Manager, Technical Product Marketing Manager, Director of Product Marketing - Talent Solutions Show more details...
via LinkedIn
posted_at: 14 days agoschedule_type: Full-timework_from_home: 1
Who We Are
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there...
What We Do
Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification
Who We Are
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there...
What We Do
Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners.
What You’ll Do
As a Senior Manager, B2B Marketing, you will be responsible for developing and executing programs that drive acquisition, adoption, growth, and engagement and retention, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, the Senior Manager, Marketing will position the acquisition engine to drive new users and paying customers for our B2B offerings. Finally, you will beat the forefront of testing into new messaging and positioning hypotheses coming from Product and Product Marketing teams.
As a Senior Manager, B2B Marketing, You Will
• Formulate and deliver the strategy to achieve Viator’s B2B business targets through customer-focused and data-led marketing campaigns across all digital paid and organic channels (search, display, paid social, video, mobile, sponsored content), and in-person events.
• From acquisition to their first booking, ensure we are acquiring and converting our partners to productive, repeat “customers”.
• Partner with Product Marketing, CRM, Product, and other functions to design and deliver a growth and adoption marketing plan for new products.
• Galvanize and empower the efforts of your teams, providing direction, mentorship and coaching
• Hire and develop extraordinary marketers (including content writer, community managers, event managers, and growth marketers), mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals
• Continually build on the foundation for partner and team growth through the development of repeatable, scalable processes and frameworks
• Work with senior leadership, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration
Qualifications
• 5+ years of experience as a marketing leader who has successfully delivered growth results across digital paid acquisition channels,
• At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscape
• Proven success with driving and measuring growth via paid and unpaid channels, Demonstrated capacity in leading marketing teams, and managing budgets & timelines
You Are
• Data and results oriented
• An excellent communicator - both verbally, in writing and visually.
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment
• Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
• Able to build, lead, and develop teams
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others
• Interested in joining a high-performing team with a supportive and inclusive culture.
You Will
• Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis
• Be working with people from a variety of backgrounds and cultures
• Be expected to travel <10% of the time
The base salary range for this role is $120,000-$185,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.
#Remote
#Viator Show more details...
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there...
What We Do
Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners.
What You’ll Do
As a Senior Manager, B2B Marketing, you will be responsible for developing and executing programs that drive acquisition, adoption, growth, and engagement and retention, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. Moreover, the Senior Manager, Marketing will position the acquisition engine to drive new users and paying customers for our B2B offerings. Finally, you will beat the forefront of testing into new messaging and positioning hypotheses coming from Product and Product Marketing teams.
As a Senior Manager, B2B Marketing, You Will
• Formulate and deliver the strategy to achieve Viator’s B2B business targets through customer-focused and data-led marketing campaigns across all digital paid and organic channels (search, display, paid social, video, mobile, sponsored content), and in-person events.
• From acquisition to their first booking, ensure we are acquiring and converting our partners to productive, repeat “customers”.
• Partner with Product Marketing, CRM, Product, and other functions to design and deliver a growth and adoption marketing plan for new products.
• Galvanize and empower the efforts of your teams, providing direction, mentorship and coaching
• Hire and develop extraordinary marketers (including content writer, community managers, event managers, and growth marketers), mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals
• Continually build on the foundation for partner and team growth through the development of repeatable, scalable processes and frameworks
• Work with senior leadership, marketing, finance, data, and product leads to unblock dependencies, uncover new insights and opportunities for cross-team collaboration
Qualifications
• 5+ years of experience as a marketing leader who has successfully delivered growth results across digital paid acquisition channels,
• At least 2 years in B2B product marketing with technical products, including some experience in the affiliate marketing and/or e-commerce distribution landscape
• Proven success with driving and measuring growth via paid and unpaid channels, Demonstrated capacity in leading marketing teams, and managing budgets & timelines
You Are
• Data and results oriented
• An excellent communicator - both verbally, in writing and visually.
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
• Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment
• Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
• Able to build, lead, and develop teams
• A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others
• Interested in joining a high-performing team with a supportive and inclusive culture.
You Will
• Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis
• Be working with people from a variety of backgrounds and cultures
• Be expected to travel <10% of the time
The base salary range for this role is $120,000-$185,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.
#Remote
#Viator Show more details...
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