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Search Engine Optimization Overview
86
100
Portent - An Integrated Digital Marketing Agency in Seattle
For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.
https://www.portent.com/
1 high issue
3.0%
3 medium issues
9.1%
3 low issues
9.1%
26 tests passed
78.8%
0.15 seconds
21.53 kB
41 resources
Secure
Seo
Title
The title tag is perfect.
Portent - An Integrated Digital Marketing Agency in Seattle
Meta description
The meta description tag is good.
For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.
Headings
The headings are properly set.
  1. Your Digital Marketing Agency
  1. Our Work
  2. Integrated Digital Marketing
  3. Featured Blog Posts
  1. Integrated Digital Marketing
  2. We Learn. We Teach.
  3. PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
  4. RealTruck.com and Portent Rev Up Organic Traffic and Revenue
  5. Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
  6. SEO
  7. PPC
  8. Social Media
  9. Content
  10. Analytics
  11. Design & Dev
  12. Implementing a Full-Funnel PPC Strategy For Long-Term B2B Success
  13. Lessons Learned From a Content Hub Strategy
  14. How to Blend Data in Looker Studio
  15. Mobile PPC: An Absurdly Easy-to-Follow Ebook
  16. Ah Damnit! Why Frustration is the Most Important Emotion in UX
Content keywords
The content has relevant keywords.
portentanintegrateddigitalmarketingagencyin
Image keywords
There are 4 images with missing alt attributes.
  1. https://www.portent.com/images/2019/08/iStock-940738582-150x150.jpg
  2. https://www.portent.com/images/2019/08/iStock-184303181-carousel-150x150.jpg
  3. https://www.portent.com/images/2019/08/iStock-649156752-carousel-150x150.jpg
  4. https://www.portent.com/images/2022/01/Partner-Badges-2022-Partner.png
SEO friendly URL
The URL is SEO friendly.
https://www.portent.com/
404 page
The website has 404 error pages.
https://www.portent.com/404-ec3d45848b6c41382b3159dc8c034609
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The webpage contains more than 150 links.
  1. https://www.portent.com/
  2. Marketing Services
  3. SEO
  4. Content Strategy
  5. PPC
  6. Programmatic Advertising
  7. Influencer Marketing
  8. Social Media
  9. Marketing Analytics
  10. CRO
  11. Web Development
  12. Small Business
  13. Resources
  14. Tools
  15. Ebooks
  16. Digital Marketing Guides
  17. PPC Advertising Explained
  18. Guide to SEO
  19. Podcast Advertising Guide
  20. Digital Attribution Guide
  21. Web Accessibility Guide
  22. Guide to Site Performance
  23. Case Studies
  24. About
  25. Our Values
  26. Our People
  27. Working at Portent
  28. Blog
  29. Contact
  30. OUR DIGITAL MARKETING STACK
  31. Our Services
  32. Resources
  33. SEE DETAILS
  34. SEE DETAILS
  35. SEE DETAILS
  36. https://www.portent.com/services/seo
  37. SEO
  38. Learn more
  39. https://www.portent.com/services/ppc
  40. PPC
  41. Learn more
  42. https://www.portent.com/services/social-media
  43. Social Media
  44. Learn more
  45. https://www.portent.com/services/content
  46. Content
  47. Learn more
  48. https://www.portent.com/services/analytics
  49. Analytics
  50. Learn more
  51. https://www.portent.com/services/design-development
  52. Design & Dev
  53. Learn more
  54. CONTACT US
  55. PPC
  56. Implementing a Full-Funnel PPC Strategy For Long-Term B2B Success
  57. Ryan Moothart
  58. Learn More
  59. Content
  60. Lessons Learned From a Content Hub Strategy
  61. Tammy Yu
  62. Learn More
  63. Analytics
  64. How to Blend Data in Looker Studio
  65. Jocelyn Mah
  66. Learn More
  67. GET THE EBOOK
  68. WATCH THE VIDEO
  69. https://www.portent.com
  70. SERVICES
  71. SEO
  72. Content Strategy
  73. PPC
  74. Programmatic Advertising
  75. Influencer Marketing
  76. Social Media
  77. Marketing Analytics
  78. CRO
  79. Web Development
  80. Small Business Solutions
  81. RESOURCES
  82. Case Studies
  83. Blog
  84. Digital Marketing Guides
  85. Ebooks
  86. Tools
  87. COMPANY
  88. People
  89. Working at Portent
  90. Contact
  91. Privacy Policy
  92. Sitemap
  93. RSS Feed
  94. https://www.portent.com
  95. Digital Marketing Services
  96. SEO
  97. Content Strategy
  98. PPC
  99. Programmatic Advertising
  100. Influencer Marketing
  101. Social Media
  102. Marketing Analytics
  103. CRO
  104. Web Development
  105. Small Business Solutions
  106. Resources
  107. Blog
  108. Ebooks
  109. Tools
  110. Digital Marketing Guides
  111. PPC Advertising Explained
  112. Guide to SEO
  113. Podcast Advertising Guide
  114. Digital Attribution Guide
  115. Web Accessibility Guide
  116. Guide to Site Performance
  117. Case Studies
  118. About Portent
  119. Portent’s Values
  120. People
  121. Working at Portent
  122. Contact
  123. Digital Marketing Services
  124. SEO
  125. Content Strategy
  126. PPC
  127. Programmatic Advertising
  128. Influencer Marketing
  129. Social Media
  130. Marketing Analytics
  131. CRO
  132. Web Development
  133. Small Business Solutions
  134. Resources
  135. Blog
  136. Ebooks
  137. Tools
  138. Digital Marketing Guides
  139. Case Studies
  140. About
  141. Our Values
  142. Our People
  143. Working at Portent
  144. https://www.portent.com
  145. Digital Marketing Services
  146. SEO
  147. Content Strategy
  148. PPC
  149. Programmatic Advertising
  150. Influencer Marketing
  151. Social Media
  152. Marketing Analytics
  153. CRO
  154. Web Development
  155. Small Business Solutions
  156. Resources
  157. Blog
  158. Ebooks
  159. Tools
  160. Digital Marketing Guides
  161. Case Studies
  162. About
  163. Our Values
  164. Our People
  165. Working at Portent
Language
The webpage has the language declared.
en-US
Favicon
The webpage has a favicon.
https://www.portent.com/images/2018/11/favicon.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.15 seconds.
Page size
The size of the HTML webpage is 21,531.00.
HTTP requests
There are fewer than 41 HTTP requests on the webpage.
  1. https://apis.google.com/js/platform.js
  2. https://www.google.com/recaptcha/api.js?hl=en
  3. https://www.portent.com/wp-content/cache/autoptimize/js/autoptimize_b67783793facafab2ca56ae02f0e8832.js
  1. https://www.portent.com/wp-includes/css/dist/block-library/style.min.css
  2. https://www.portent.com/wp-includes/css/dist/block-library/style.min.css
  3. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_722f9f18545ba455d2e58ad2e3505041.css
  4. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_722f9f18545ba455d2e58ad2e3505041.css
  5. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_722f9f18545ba455d2e58ad2e3505041.css
  6. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_722f9f18545ba455d2e58ad2e3505041.css
  7. https://www.portent.com/wp-includes/css/dashicons.min.css
  8. https://www.portent.com/wp-includes/css/dashicons.min.css
  9. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_60a84263832217df012e111fb6d8967d.css
  10. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_60a84263832217df012e111fb6d8967d.css
  11. https://www.portent.com/wp-content/themes/portent_portent/assets/styles/bootstrap-grid.min.css
  12. https://www.portent.com/wp-content/themes/portent_portent/assets/styles/bootstrap-grid.min.css
  13. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_accdeae3dade8d7ed61bdad94b2b3488.css
  14. https://www.portent.com/wp-content/cache/autoptimize/css/autoptimize_single_accdeae3dade8d7ed61bdad94b2b3488.css
  15. https://www.portent.com/wp-content/plugins/tablepress/css/default.min.css
  16. https://www.portent.com/wp-content/plugins/tablepress/css/default.min.css
  17. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/formreset.min.css
  18. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/formreset.min.css
  19. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css
  20. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css
  21. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css
  22. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css
  23. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/browsers.min.css
  24. https://www.portent.com/wp-content/plugins/gravityforms/legacy/css/browsers.min.css
  1. https://www.portent.com/wp-content/themes/portent_portent/assets/images/logo.svg
  2. https://www.portent.com/images/2018/08/twitter-icon.svg
  3. https://www.portent.com/images/2018/08/linkedin-icon.svg
  4. https://www.portent.com/images/2018/08/facebook-icon.svg
  5. https://www.portent.com/images/2020/02/rss_feed-24px.svg
  6. https://www.portent.com/wp-content/themes/portent_portent/assets/images/logo-indigo.svg
  7. https://www.portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x.svg
  8. https://www.portent.com/images/2018/08/icon-mobile-menu-resources.svg
  9. https://www.portent.com/images/2018/08/icon-mobile-menu-case-studies.svg
  10. https://www.portent.com/images/2018/08/icon-mobile-menu-about.svg
  11. https://www.portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-search.svg
  12. https://www.portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-contact.svg
  13. https://www.portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x-white.svg
  1. https://www.googletagmanager.com/ns.html?id=GTM-TN2FND7
Image format
There are 15 images that are not using the AVIF, WebP format.
  1. https://www.portent.com/images/2021/01/adidas-logo-small-150x118.png
  2. https://www.portent.com/images/2021/01/Princess-Tours-logo-small-150x61.png
  3. https://www.portent.com/images/2021/01/Tumi-Logo-small-150x89.jpg
  4. https://www.portent.com/images/2021/01/Hitachi-Logo-small-150x89.jpg
  5. https://www.portent.com/images/2019/06/Tim-Johnson-Portent-Full-stack-optimization-150x150.jpg
  6. https://www.portent.com/images/2019/06/Tim-Mehta-SIC-conference-speaking-Shoes-and-microphone-optimized-150x150.jpg
  7. https://www.portent.com/images/2019/08/iStock-940738582-150x150.jpg
  8. https://www.portent.com/images/2019/08/iStock-184303181-carousel-150x150.jpg
  9. https://www.portent.com/images/2019/08/iStock-649156752-carousel-150x150.jpg
  10. https://www.portent.com/images/2021/08/Analytics@3x-8-150x150.png
  11. https://www.portent.com/images/2021/08/Dev-category-icon-150x150.png
  12. https://www.portent.com/images/2021/01/facebook-certified-media-buying-professional.png
  13. https://www.portent.com/images/2021/01/Google_GMP_Certified_Badge.png
  14. https://www.portent.com/images/2022/01/Partner-Badges-2022-Partner.png
  15. https://www.portent.com/images/2021/06/Moz-Recommended-Badge.png
JavaScript defer
The javascript resources have the defer attribute set.
DOM size
The DOM size is optimal.
The HTML file has 711 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.portent.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
cloudflare
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. info@portent.com
  2. info@portent.com
  3. Analytics@3x-8-150x150.png
  4. Analytics@3x-8.png
  5. Analytics@3x-8.png
  6. Analytics@3x-8-94x74.png
  7. Analytics@3x-8-188x149.png
Miscellaneous
Structured data
The webpage has structured data.
        Meta viewport
        The webpage has a meta viewport tag set.
        width=device-width, initial-scale=1
        Character set
        The webpage has a charset value set.
        UTF-8
        Sitemap
        The website has sitemaps.
        1. https://www.portent.com/sitemap_index.xml
        Social
        The webpage has 3 social links.
        Content length
        The webpage has 1,099 words.
        Text to HTML ratio
        The text to HTML ratio is under 10%
        The text to HTML ratio is 8%.
        Inline CSS
        The webpage contains inline CSS code.
        1. display:none;visibility:hidden
        2. background-image:url( https://www.portent.com/images/2018/09/background-home.svg );
        3. margin-top: 50px;
        4. width: 210px;
        5. background-color:#f6f7f6
        6. background-image:url(https://www.portent.com/images/2018/09/background-analytics-cta.svg);
        7. background-color:#f6f7f6
        8. background-color:#f6f7f6
        9. background-image: linear-gradient(142deg, #114ea2, #072669);
        10. background-image: linear-gradient(142deg, #114ea2, #072669);
        11. background-color: #383d43 !important;
        12. background-color: #383d43;
        Deprecated HTML
        There are no deprecated HTML tags on the webpage.