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Podia.com is an all-in-one digital platform that provides creators and businesses with the tools they need to sell online courses, memberships, digital downloads, and webinars. The website offers a simple and user-friendly interface, allowing creators to create, launch and manage their digital products without the need for any coding or technical expertise. Podia offers features such as customizable storefronts, email marketing, integrated payment gateways, and membership site building tools to help businesses grow and prosper. The platform also provides creators with in-depth analytics, allowing them to understand their audience and track the performance of their products. Podia offers two pricing plans - Mover and Shaker - allowing businesses to choose their desired level of support and features.
According to the platform, you can build an entire website in less than 10 minutes and manage everything in one place. So, is the Podia platform as robust as the company claims? It offers tools to:whattobecome.comPodia bills itself as a one-stop platform that takes digital marketing to the next level. Users can use the site to create, host, and market their online courses and even manage affiliate networks.
See our ethics statement. Podia makes it easy to customize sales pages, so you can attract customers to purchase your solutions, and there are various email and affiliate marketing options too.ecommerce-platforms.comPodia is all about making it easier to launch your digital learning solution online. You can get 24/7 live support from the team and access a range of fantastic features to develop your brand.
To help market your digital products, Podia lets users customize their sales pages. They’re meant to act as digital storefronts to entice customers to purchase.ftknowledge.comSome popular content being used on Podia are webinars and video tutorials. They’re perfect for students who are visual learners.
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EncryptedSite is Encrypted
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CountryHosted in United States
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Latitude\Longitude37.751 / -97.822 Google Map
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Traffic rank#9,147 Site Rank
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Site age25 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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FoundedSep 01, 2014
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HeadquartersNew York, United States
Traffic rank
#9,147
#9,147
Site age
25 yrs
25 yrs
Location
United States
United States
Popular Questions for Podia
Newest job postings for Podia
via New York Jobs - Tarta.ai
schedule_type: Full-timework_from_home: 1
At Podia, we’re building the best platform on the planet for creators to sell online courses, digital downloads, webinars, community, and coaching to their audience.
We’re a fully-remote company, we've been around for seven years, have helped creators earn hundreds of millions millions, and we’re growing fast…...
…really fast.
That’s where you come in 😉
We’re looking for a Product Designer to create, communicate, and review design
At Podia, we’re building the best platform on the planet for creators to sell online courses, digital downloads, webinars, community, and coaching to their audience.
We’re a fully-remote company, we've been around for seven years, have helped creators earn hundreds of millions millions, and we’re growing fast…...
…really fast.
That’s where you come in 😉
We’re looking for a Product Designer to create, communicate, and review design updates to our broad feature set in our ongoing effort to be an all-in-one platform for creators looking to sell their work online
What's this job all about?
Until now, we’ve had a single amazing product designer - Luke Seeley - handling all of our product design needs.
As our development team has grown and our velocity increased, we’ve hit the point where we need another amazing product designer to work with Luke.
You’ll report to Luke and be primarily responsible for working with him on designs for upcoming projects, communicating your designs with developers assigned to your projects, and reviewing their workout throughout development.
Here’s what you’ll do
We work in Figma, and you’ll be workshopping designs for a range of projects, getting feedback from Luke and other stakeholders. After designs are approved, you’ll translate and articulate the designs in Basecamp, where the developers assigned to the project will start to put your direction into action.
We value design tremendously at Podia, and you’ll be involved in every step of the project. As your designs get built, you’ll be responding to questions and concerns as they arise, and potentially altering designs as they’re implemented. Depending on the project, you may be providing ongoing feedback before a final review.
On a day-to-day basis, you’ll be doing some combination of:
• Working on designs for upcoming features and product updates
• Joining a project meeting and explaining your design update, discussing implementation details with your fellow project mates.
• Making any necessary design updates or Basecamp comments that result from the meeting
• Responding to Basecamp notifications and Slack messages from teammates
• Potentially pairing with Luke on each other’s project work
Product design will take up the bulk (read: >98%) of your workload. However, from time to time, you’ll also be making minor code contributions to our component library, developing marketing graphics for product updates, and preparing company presentations in Figma.
Requirements
If you’re the product designer we’re looking for, you’ll already be familiar and confident with developing and delivering designs for complex web apps.
You should have experience in most of these areas (but don’t be discouraged if you’re missing a couple!):
• Thinking about, working within, and evolving design systems
• Communicating your designs to developers
• Drafting usable copy for designs (the design team is responsible for all product copy)
• Writing and reading basic frontend code, with a strong understanding of CSS and HTML
• Using GitHub to browse, review, and contribute code
• Using Figma to produce designs based on reusable components
• Generating custom graphics (remixing existing illustrations, images, etc)
While the job is fully remote, you’re ideally based in North America with more than a few hours of crossover with Luke, who’s based on Vancouver Island.
Benefits
Why work at Podia?
• Ultimate flexibility. We try to have some overlap time every day, but outside of that work whenever & wherever you work best 🗺️
• Helpful coworkers. The team is always ready to lend a hand—or even an ear if you just need to rubber duck some ideas 💡
• You get to work with a small, highly-talented team that has built—and continues to build—our product with care. We’re not one of those “hire all the devs and designers!” organizations that tries to grow too quickly 🎨
• Whether it’s fixes, small tweaks, or substantial features, we deploy often. There’s zero red tape to slow your designs down from getting into the world 🚀
• You’ll be working with a diverse team from a range of countries and backgrounds. We work hard to make Podia an inclusive workplace for everyone 🌈
• We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by many people ❤️
• Competitive compensation. We want to hire the best people, and we’re ready to pay for them. We use a standardized salary scale set at the 90th percentile of US salaries for each role—regardless of where you are in the world 💰
• Great benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years, professional development credit, paid family leave, a new laptop every three years, and more ☺️
• (Paid for) annual retreats to spend time with the team and have fun together (or a still-pretty-great virtual retreat when there’s a global pandemic) ✈️
About the hiring process
Interested in joining our team? Great!
Here's how the process will work: we'll begin reviewing applications on January 3rd. There's no benefit to applying in the first five minutes, and we'd rather you take your time. We heavily weight the answers to our application form rather than data from LinkedIn or resumes. We typically reduce the candidate pool down to a small handful who move on to a small test project.
The project phase is a short do-at-home project (paid), run very much like a Podia design project. We typically allow a week for the completion of the project, but expect you’ll only need about four hours.
We review the test projects and select candidates to go on for interview. Candidates will have three interviews: one with our Senior Product Designer, one with our CEO, and one with a senior developer lasting about 30-45 minutes each. There's no whiteboarding, stupid brain teasers, or live designs to do—just two people having a chat over Zoom about your experiences and approach to work.
After that, we'll decide on our final candidates and ask for professional references from both a previous co-worker and a manager. We'll reach out to those references to set up a brief 10 minute call.
Finally, all going well, we'll make a written offer to the successful candidate which can be signed electronically 🥳
We’re looking forward to chatting 😃
Podia focuses on Content Creators. Their company has offices in New York City. They have a small team that's between 11-50 employees.
You can view their website at https://www.podia.com or find them on Twitter, Facebook, and LinkedIn Show more details...
We’re a fully-remote company, we've been around for seven years, have helped creators earn hundreds of millions millions, and we’re growing fast…...
…really fast.
That’s where you come in 😉
We’re looking for a Product Designer to create, communicate, and review design updates to our broad feature set in our ongoing effort to be an all-in-one platform for creators looking to sell their work online
What's this job all about?
Until now, we’ve had a single amazing product designer - Luke Seeley - handling all of our product design needs.
As our development team has grown and our velocity increased, we’ve hit the point where we need another amazing product designer to work with Luke.
You’ll report to Luke and be primarily responsible for working with him on designs for upcoming projects, communicating your designs with developers assigned to your projects, and reviewing their workout throughout development.
Here’s what you’ll do
We work in Figma, and you’ll be workshopping designs for a range of projects, getting feedback from Luke and other stakeholders. After designs are approved, you’ll translate and articulate the designs in Basecamp, where the developers assigned to the project will start to put your direction into action.
We value design tremendously at Podia, and you’ll be involved in every step of the project. As your designs get built, you’ll be responding to questions and concerns as they arise, and potentially altering designs as they’re implemented. Depending on the project, you may be providing ongoing feedback before a final review.
On a day-to-day basis, you’ll be doing some combination of:
• Working on designs for upcoming features and product updates
• Joining a project meeting and explaining your design update, discussing implementation details with your fellow project mates.
• Making any necessary design updates or Basecamp comments that result from the meeting
• Responding to Basecamp notifications and Slack messages from teammates
• Potentially pairing with Luke on each other’s project work
Product design will take up the bulk (read: >98%) of your workload. However, from time to time, you’ll also be making minor code contributions to our component library, developing marketing graphics for product updates, and preparing company presentations in Figma.
Requirements
If you’re the product designer we’re looking for, you’ll already be familiar and confident with developing and delivering designs for complex web apps.
You should have experience in most of these areas (but don’t be discouraged if you’re missing a couple!):
• Thinking about, working within, and evolving design systems
• Communicating your designs to developers
• Drafting usable copy for designs (the design team is responsible for all product copy)
• Writing and reading basic frontend code, with a strong understanding of CSS and HTML
• Using GitHub to browse, review, and contribute code
• Using Figma to produce designs based on reusable components
• Generating custom graphics (remixing existing illustrations, images, etc)
While the job is fully remote, you’re ideally based in North America with more than a few hours of crossover with Luke, who’s based on Vancouver Island.
Benefits
Why work at Podia?
• Ultimate flexibility. We try to have some overlap time every day, but outside of that work whenever & wherever you work best 🗺️
• Helpful coworkers. The team is always ready to lend a hand—or even an ear if you just need to rubber duck some ideas 💡
• You get to work with a small, highly-talented team that has built—and continues to build—our product with care. We’re not one of those “hire all the devs and designers!” organizations that tries to grow too quickly 🎨
• Whether it’s fixes, small tweaks, or substantial features, we deploy often. There’s zero red tape to slow your designs down from getting into the world 🚀
• You’ll be working with a diverse team from a range of countries and backgrounds. We work hard to make Podia an inclusive workplace for everyone 🌈
• We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by many people ❤️
• Competitive compensation. We want to hire the best people, and we’re ready to pay for them. We use a standardized salary scale set at the 90th percentile of US salaries for each role—regardless of where you are in the world 💰
• Great benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years, professional development credit, paid family leave, a new laptop every three years, and more ☺️
• (Paid for) annual retreats to spend time with the team and have fun together (or a still-pretty-great virtual retreat when there’s a global pandemic) ✈️
About the hiring process
Interested in joining our team? Great!
Here's how the process will work: we'll begin reviewing applications on January 3rd. There's no benefit to applying in the first five minutes, and we'd rather you take your time. We heavily weight the answers to our application form rather than data from LinkedIn or resumes. We typically reduce the candidate pool down to a small handful who move on to a small test project.
The project phase is a short do-at-home project (paid), run very much like a Podia design project. We typically allow a week for the completion of the project, but expect you’ll only need about four hours.
We review the test projects and select candidates to go on for interview. Candidates will have three interviews: one with our Senior Product Designer, one with our CEO, and one with a senior developer lasting about 30-45 minutes each. There's no whiteboarding, stupid brain teasers, or live designs to do—just two people having a chat over Zoom about your experiences and approach to work.
After that, we'll decide on our final candidates and ask for professional references from both a previous co-worker and a manager. We'll reach out to those references to set up a brief 10 minute call.
Finally, all going well, we'll make a written offer to the successful candidate which can be signed electronically 🥳
We’re looking forward to chatting 😃
Podia focuses on Content Creators. Their company has offices in New York City. They have a small team that's between 11-50 employees.
You can view their website at https://www.podia.com or find them on Twitter, Facebook, and LinkedIn Show more details...
via Jobs By Workable
schedule_type: Full-timework_from_home: 1
At Podia, we’re building the best creator platform on the planet. Our goal is to make the most creator-friendly platform to help people build their websites, run their communities, and sell their online courses and digital products.
Podia is a fully remote company, has helped creators earn hundreds of millions since 2014, and is adding thousands of new creators every week...
Because of the number of people we reach, we run an integrated approach
At Podia, we’re building the best creator platform on the planet. Our goal is to make the most creator-friendly platform to help people build their websites, run their communities, and sell their online courses and digital products.
Podia is a fully remote company, has helped creators earn hundreds of millions since 2014, and is adding thousands of new creators every week...
Because of the number of people we reach, we run an integrated approach to marketing that uses major announcements to build excitement, then channels that excitement to get eyes on things that contribute to the long-term success of our creators (like community, access to consultants, or content). We choose projects that directly tie to new business, churn, product activation, and other key components of our success.
And we want you to help.
Your job as Podia’s director of marketing will be to drive the core growth engine of the business.
This is not your typical marketing role. You won’t be trying to prove 5% improvements across 8 different channels. You won’t be pumping more and more money into ads to hit a monthly target. You won’t be churning out SEO content or gated ebooks. Instead, you’ll be hunting for Podia’s biggest growth opportunities, regardless of what channel they can be found in.
The right person for this role is a generalist and an ongoing student of marketing. You may have come up through content, product marketing, or growth, but your focus is on finding the bottlenecks of growth and tackling them with whatever tools you have at your disposal.
With that said, here are a few of the ongoing marketing practices you might get involved in:
• Content. After shifting to a freemium model, Podia’s content focus has changed. With free accounts the key driver of top-of-funnel leads, there’s less pressure on content to generate leads and more opportunity to drive revenue with a targeted approach to content.
• Lifecycle/In-app. Podia has some lifecycle in place for free/paid users, inactive users, and people who take actions in the app — but there’s substantial opportunity to get more sophisticated.
• Community. Podia’s Creator Community has several thousand members and is more active than most SaaS communities. But the nature of the creator market means there’s still a ton of opportunity to grow.
• Affiliates/Partnerships. The affiliate program relaunched last year and has grown quickly. Partnerships with other creator companies have recently begun and are showing promise.
• Campaigns/Programs. Podia runs programs that are just cool. Our philosophy (more on this below) is to use big moments to get the attention that leads to long-term systemic improvements — and that means you’ll have a ton of freedom to come up with creative campaigns that lead to more impact than the sum of their parts.
It’s a big role and you’ll wear a lot of hats, but it’s also a role with basically unlimited opportunity to affect the growth trajectory of an already growing company. You’ll start with a small team, and work with the VP of marketing, the marketing team, and the rest of the company to make things that matter to creators.
If you’re still interested, let’s dive in.
Why this is a dream marketing opportunity
Podia has been growing organically for the last six years, and in June 2022 switched from a free trial to a freemium business model.
Since June, we’ve added tens of thousands of creators and continued to invest in freemium. We’re growing, but there are opportunities to grow faster and better, and you could be part of making it possible for anyone to become an online creator.
From a marketing perspective, Podia has grown through a few key channels:
• Content. Content marketing was the first major investment Podia made, and there’s a strong base of traffic to Podia’s site as well as a YouTube channel with over 25,000 subscribers.
• Affiliates. Podia affiliates drive people to Podia’s free plan, and a recently revamped affiliate program has been scaling quickly.
• Word of mouth. Creators talk to each other a lot. A combination of feeding word of mouth (via our overall approach to marketing) and revamping our pricing/packaging to make Podia more accessible has led to rapid growth.
Recently, Podia has been investing in integrated campaigns that launch major programs. In 2023, Podia is awarding creator fellowships every month of the year — and application to those fellowships is part of how we drive our users to our other work (like the multi-thousand person creator community, a user-generated advice library, customer research surveys, or Podia-created courses about how to succeed as a creator).
Part of our marketing philosophy is that we use big moments to improve the performance of systems. Actually, here. Just take a look at all four principles of our marketing:
• Build systems that target our core growth model and gather steam over time
• Use big moments to improve the performance of systems
• Go for high upside
• Get attention without fighting for attention
All of this is to say — you will have major marketing moments to build excitement for your campaigns. Your team’s work will be seen by hundreds of thousands of creators. You’ll have opportunities to work on unorthodox, outside-the-box campaigns, and creativity is strongly rewarded. Podia values quality, and you’ll have the opportunity to do incredible work.
It’s also to say — this isn’t your typical marketing role. All the marketing we do is integrated (no silos). You won’t be creating a content mill that churns out SEO content. You won’t put together campaign assets and then just hand it off to another team (or let them sit unpromoted on a website). You won’t have channel-by-channel “strategies” — it will be your job to work with the VP of marketing and determine your team’s contribution to the business’ overall growth strategy.
For the right person, this could be a dream job. You’ll have a ton of creative freedom and you’ll work on things that are just straight up cool.
At the same time, the role isn’t for everyone. Marketing at Podia isn’t a service organization, and there’s no paint-by-numbers. There are no traffic targets, SEO (outside of targeted opportunities) isn’t the top priority, we aren’t putting a bunch of money into ad spend, and you’ll spend just as much time working on integrated marketing campaigns as you do on individual channels. This also isn’t a purely managerial role — the person who succeeds in this position will blend management, coaching, and getting things done.
As a company, we value running towards the most important problems over solving the problem that happens to match the tool we have in our hands right now. We like to think all this is a bit unusual, and that also means you won’t be limited by some of the usual blockers:
If you’ve ever been asked to do marketing for a product that isn’t very good, or is in a “nice to have” market, you know how hard it is to watch customers slip away for yet another month of flat growth.
At Podia, our NPS is in the 99th percentile for internet companies. Our customers love us, we’ve helped many of them become successful, and your hard work won’t go to waste.
The creator market isn’t going anywhere. More and more people keep joining the creator economy, and Podia is there to tap into the demand. Creators need a platform to run their business, and that’s what we give them — a must-have product in a high-growth market.
If you’ve been stuck marketing a “boring” (or worse) product, you know how hard it is to wake up and fake enthusiasm about what you’re selling.
Podia gets emails from creators every day. Every single day there's a creator using Podia to earn their first dollar online. You’ll never doubt that your work matters, because every day you’ll see more creators sharing how much they love Podia.
We have customers all over the world — people who are starting side hustles or starting business or quitting jobs because of the income they make from Podia.
If you’ve ever been frustrated by following the “playbook” or trying to hit …questionable… KPIs, you know how it feels to have your creativity limited.
We’re not interested in a cobbled-together playbook of “best practices” or arbitrary goals. Everything we do at Podia starts with the creator and continues to the business — we want to do what works, and that means looking past playbooks to find the real levers for growth.
In this role, you’ll work with the VP of Marketing to write a new playbook and run with it.
If you’ve had to share results with other departments (or get sucked into enablement, or deal with fire drills when other teams don’t hit their goals), you know what it’s like to do everything right and still feel like things went wrong.
Podia is 100% self-serve. There is no sales team. Marketing finds and converts the entire pipeline, and the recent switch to a freemium model means the pipeline is full and growing.
If you’re still excited after reading that, let’s get into the details.
We’re looking for someone with:
• The drive to hunt down every opportunity to grow the business. Improving the messages in our lifecycle marketing? Capturing high-intent search traffic via new comparison pages? Revising our top help docs? Generating UGC through the community? Reviewing the messages in in-app onboarding? You can help across every channel, and the right person for this role is eager to roll up their sleeves and get to work on whatever area of the business is the biggest opportunity right now.
• An eye for great messaging. Across every channel, the message matters. The right person for this role knows how to create a message that resonates, and they know how to incorporate that message into all the marketing a company does. The right person for this role is a really excellent writer.
• The drive to keep learning. You are a student of marketing, and you seek out every opportunity to learn more about your craft.
• A love for digging into what creators need. We do a lot of customer research (dozens of interviews, transcript analysis, surveys, etc.), and your job is to understand both what creators want to hear and what they need to hear, so that you can help them be more successful.
• A creative mind for distribution. Email, social, SEO…those are only starting points. You’re always thinking about how to get more eyes on your work by tying it to larger campaigns, involving other companies/creators, making it more interesting, and generally finding new ways to be found.
• Writing and coaching skills. This is a player-coach role that will involve both managing and execution.
• At least 4 hours overlap with US Eastern Time
• Years of experience isn’t the most important criterion, but you probably have 8+ years of experience in a content, product marketing, or growth role and a few years’ experience as a people manager
We get hundreds of job applications for every open role. If you’d like some tips on how to stand out, read this thread by our COO, Len Markidan
It’d be REALLY great if you also:
• Have created and/or sold an online course, membership, coaching service, or download
• Have worked with digital creators
These are nice-to-haves, but not requirements. Don’t be discouraged if they don’t apply to you. If you’re confident you’re otherwise perfect for this role, please apply!
Here’s what you’ll get if you join Podia:
• Competitive compensation. We want to hire the best people, and we’re ready to pay for them. We use a standardized salary scale set at the 90th percentile of US salaries for each role—regardless of where you are in the world 💰
• Ultimate flexibility. We try to have some overlap time every day, but outside of that, work whenever and wherever you work best 🗺️
• Extreme autonomy. No micromanaging here. After onboarding, you’ll be given high-level direction and then left to solve it the way you feel is best. 📚
• That said, the rest of the team is always ready to lend a hand—or even an ear if you just need to bounce some ideas 💡
• You’ll be working with a diverse team from a range of countries and backgrounds. We work hard to make Podia an inclusive workplace for everyone 🌈
• We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by many people ❤️
• Great benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years, professional development credit, paid family leave, a new laptop every three years, and more ☺️
• 401(k) match, covers 100% of health insurance premiums and 80% for dependents (US-based employees) 💊
• (Paid for) annual retreats to spend time with the team and have fun together ✈️
Sound like you? Want to be part of a smart, nimble, motivated team working hard to build something big?
Named one of the “Best Remote Companies to Work For in 2022” by We Work Remotely, we’ve been around since 2014, have the greatest customers in the world, and a team that will stop at nothing to help our creators win. If this sounds like something you’re interested in, we’d love to hear from you! 📣
About the hiring process:
Interested in joining our team? Great!
We’ll begin reviewing applications immediately, and continue to review them as they come in. There's no benefit to applying in the first five minutes, and we'd rather you take your time. We heavily weigh the answers to our application form rather than data from LinkedIn or resumes. We typically reduce the candidate pool down to a small handful who move on to a small test project.
The project phase is a short paid test project, run very much like something you could expect to do if you were hired for the role. We’ll give you a week to complete the project, but expect that you’ll only need ~4 hours.
We’ll review the test projects, provide feedback in a single revision round for promising projects, and then based on the results of the revision round, select candidates to go on for an interview.
You’ll have four total interviews over Zoom, including:
• The VP of Marketing (Hiring manager)
• The COO
• The content team
• The CEO
The last interview will be with Spencer, our CEO, who can answer any questions you have about the broader goals and workings of the company.
After that, we'll decide on our final candidates and ask for professional references from both a previous co-worker and a manager. We'll reach out to those references to set up a brief 10 minute call or email.
Finally, all going well, we'll make a written offer to the successful candidate🥳
We’re looking forward to chatting 🙂 Show more details...
Podia is a fully remote company, has helped creators earn hundreds of millions since 2014, and is adding thousands of new creators every week...
Because of the number of people we reach, we run an integrated approach to marketing that uses major announcements to build excitement, then channels that excitement to get eyes on things that contribute to the long-term success of our creators (like community, access to consultants, or content). We choose projects that directly tie to new business, churn, product activation, and other key components of our success.
And we want you to help.
Your job as Podia’s director of marketing will be to drive the core growth engine of the business.
This is not your typical marketing role. You won’t be trying to prove 5% improvements across 8 different channels. You won’t be pumping more and more money into ads to hit a monthly target. You won’t be churning out SEO content or gated ebooks. Instead, you’ll be hunting for Podia’s biggest growth opportunities, regardless of what channel they can be found in.
The right person for this role is a generalist and an ongoing student of marketing. You may have come up through content, product marketing, or growth, but your focus is on finding the bottlenecks of growth and tackling them with whatever tools you have at your disposal.
With that said, here are a few of the ongoing marketing practices you might get involved in:
• Content. After shifting to a freemium model, Podia’s content focus has changed. With free accounts the key driver of top-of-funnel leads, there’s less pressure on content to generate leads and more opportunity to drive revenue with a targeted approach to content.
• Lifecycle/In-app. Podia has some lifecycle in place for free/paid users, inactive users, and people who take actions in the app — but there’s substantial opportunity to get more sophisticated.
• Community. Podia’s Creator Community has several thousand members and is more active than most SaaS communities. But the nature of the creator market means there’s still a ton of opportunity to grow.
• Affiliates/Partnerships. The affiliate program relaunched last year and has grown quickly. Partnerships with other creator companies have recently begun and are showing promise.
• Campaigns/Programs. Podia runs programs that are just cool. Our philosophy (more on this below) is to use big moments to get the attention that leads to long-term systemic improvements — and that means you’ll have a ton of freedom to come up with creative campaigns that lead to more impact than the sum of their parts.
It’s a big role and you’ll wear a lot of hats, but it’s also a role with basically unlimited opportunity to affect the growth trajectory of an already growing company. You’ll start with a small team, and work with the VP of marketing, the marketing team, and the rest of the company to make things that matter to creators.
If you’re still interested, let’s dive in.
Why this is a dream marketing opportunity
Podia has been growing organically for the last six years, and in June 2022 switched from a free trial to a freemium business model.
Since June, we’ve added tens of thousands of creators and continued to invest in freemium. We’re growing, but there are opportunities to grow faster and better, and you could be part of making it possible for anyone to become an online creator.
From a marketing perspective, Podia has grown through a few key channels:
• Content. Content marketing was the first major investment Podia made, and there’s a strong base of traffic to Podia’s site as well as a YouTube channel with over 25,000 subscribers.
• Affiliates. Podia affiliates drive people to Podia’s free plan, and a recently revamped affiliate program has been scaling quickly.
• Word of mouth. Creators talk to each other a lot. A combination of feeding word of mouth (via our overall approach to marketing) and revamping our pricing/packaging to make Podia more accessible has led to rapid growth.
Recently, Podia has been investing in integrated campaigns that launch major programs. In 2023, Podia is awarding creator fellowships every month of the year — and application to those fellowships is part of how we drive our users to our other work (like the multi-thousand person creator community, a user-generated advice library, customer research surveys, or Podia-created courses about how to succeed as a creator).
Part of our marketing philosophy is that we use big moments to improve the performance of systems. Actually, here. Just take a look at all four principles of our marketing:
• Build systems that target our core growth model and gather steam over time
• Use big moments to improve the performance of systems
• Go for high upside
• Get attention without fighting for attention
All of this is to say — you will have major marketing moments to build excitement for your campaigns. Your team’s work will be seen by hundreds of thousands of creators. You’ll have opportunities to work on unorthodox, outside-the-box campaigns, and creativity is strongly rewarded. Podia values quality, and you’ll have the opportunity to do incredible work.
It’s also to say — this isn’t your typical marketing role. All the marketing we do is integrated (no silos). You won’t be creating a content mill that churns out SEO content. You won’t put together campaign assets and then just hand it off to another team (or let them sit unpromoted on a website). You won’t have channel-by-channel “strategies” — it will be your job to work with the VP of marketing and determine your team’s contribution to the business’ overall growth strategy.
For the right person, this could be a dream job. You’ll have a ton of creative freedom and you’ll work on things that are just straight up cool.
At the same time, the role isn’t for everyone. Marketing at Podia isn’t a service organization, and there’s no paint-by-numbers. There are no traffic targets, SEO (outside of targeted opportunities) isn’t the top priority, we aren’t putting a bunch of money into ad spend, and you’ll spend just as much time working on integrated marketing campaigns as you do on individual channels. This also isn’t a purely managerial role — the person who succeeds in this position will blend management, coaching, and getting things done.
As a company, we value running towards the most important problems over solving the problem that happens to match the tool we have in our hands right now. We like to think all this is a bit unusual, and that also means you won’t be limited by some of the usual blockers:
If you’ve ever been asked to do marketing for a product that isn’t very good, or is in a “nice to have” market, you know how hard it is to watch customers slip away for yet another month of flat growth.
At Podia, our NPS is in the 99th percentile for internet companies. Our customers love us, we’ve helped many of them become successful, and your hard work won’t go to waste.
The creator market isn’t going anywhere. More and more people keep joining the creator economy, and Podia is there to tap into the demand. Creators need a platform to run their business, and that’s what we give them — a must-have product in a high-growth market.
If you’ve been stuck marketing a “boring” (or worse) product, you know how hard it is to wake up and fake enthusiasm about what you’re selling.
Podia gets emails from creators every day. Every single day there's a creator using Podia to earn their first dollar online. You’ll never doubt that your work matters, because every day you’ll see more creators sharing how much they love Podia.
We have customers all over the world — people who are starting side hustles or starting business or quitting jobs because of the income they make from Podia.
If you’ve ever been frustrated by following the “playbook” or trying to hit …questionable… KPIs, you know how it feels to have your creativity limited.
We’re not interested in a cobbled-together playbook of “best practices” or arbitrary goals. Everything we do at Podia starts with the creator and continues to the business — we want to do what works, and that means looking past playbooks to find the real levers for growth.
In this role, you’ll work with the VP of Marketing to write a new playbook and run with it.
If you’ve had to share results with other departments (or get sucked into enablement, or deal with fire drills when other teams don’t hit their goals), you know what it’s like to do everything right and still feel like things went wrong.
Podia is 100% self-serve. There is no sales team. Marketing finds and converts the entire pipeline, and the recent switch to a freemium model means the pipeline is full and growing.
If you’re still excited after reading that, let’s get into the details.
We’re looking for someone with:
• The drive to hunt down every opportunity to grow the business. Improving the messages in our lifecycle marketing? Capturing high-intent search traffic via new comparison pages? Revising our top help docs? Generating UGC through the community? Reviewing the messages in in-app onboarding? You can help across every channel, and the right person for this role is eager to roll up their sleeves and get to work on whatever area of the business is the biggest opportunity right now.
• An eye for great messaging. Across every channel, the message matters. The right person for this role knows how to create a message that resonates, and they know how to incorporate that message into all the marketing a company does. The right person for this role is a really excellent writer.
• The drive to keep learning. You are a student of marketing, and you seek out every opportunity to learn more about your craft.
• A love for digging into what creators need. We do a lot of customer research (dozens of interviews, transcript analysis, surveys, etc.), and your job is to understand both what creators want to hear and what they need to hear, so that you can help them be more successful.
• A creative mind for distribution. Email, social, SEO…those are only starting points. You’re always thinking about how to get more eyes on your work by tying it to larger campaigns, involving other companies/creators, making it more interesting, and generally finding new ways to be found.
• Writing and coaching skills. This is a player-coach role that will involve both managing and execution.
• At least 4 hours overlap with US Eastern Time
• Years of experience isn’t the most important criterion, but you probably have 8+ years of experience in a content, product marketing, or growth role and a few years’ experience as a people manager
We get hundreds of job applications for every open role. If you’d like some tips on how to stand out, read this thread by our COO, Len Markidan
It’d be REALLY great if you also:
• Have created and/or sold an online course, membership, coaching service, or download
• Have worked with digital creators
These are nice-to-haves, but not requirements. Don’t be discouraged if they don’t apply to you. If you’re confident you’re otherwise perfect for this role, please apply!
Here’s what you’ll get if you join Podia:
• Competitive compensation. We want to hire the best people, and we’re ready to pay for them. We use a standardized salary scale set at the 90th percentile of US salaries for each role—regardless of where you are in the world 💰
• Ultimate flexibility. We try to have some overlap time every day, but outside of that, work whenever and wherever you work best 🗺️
• Extreme autonomy. No micromanaging here. After onboarding, you’ll be given high-level direction and then left to solve it the way you feel is best. 📚
• That said, the rest of the team is always ready to lend a hand—or even an ear if you just need to bounce some ideas 💡
• You’ll be working with a diverse team from a range of countries and backgrounds. We work hard to make Podia an inclusive workplace for everyone 🌈
• We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by many people ❤️
• Great benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years, professional development credit, paid family leave, a new laptop every three years, and more ☺️
• 401(k) match, covers 100% of health insurance premiums and 80% for dependents (US-based employees) 💊
• (Paid for) annual retreats to spend time with the team and have fun together ✈️
Sound like you? Want to be part of a smart, nimble, motivated team working hard to build something big?
Named one of the “Best Remote Companies to Work For in 2022” by We Work Remotely, we’ve been around since 2014, have the greatest customers in the world, and a team that will stop at nothing to help our creators win. If this sounds like something you’re interested in, we’d love to hear from you! 📣
About the hiring process:
Interested in joining our team? Great!
We’ll begin reviewing applications immediately, and continue to review them as they come in. There's no benefit to applying in the first five minutes, and we'd rather you take your time. We heavily weigh the answers to our application form rather than data from LinkedIn or resumes. We typically reduce the candidate pool down to a small handful who move on to a small test project.
The project phase is a short paid test project, run very much like something you could expect to do if you were hired for the role. We’ll give you a week to complete the project, but expect that you’ll only need ~4 hours.
We’ll review the test projects, provide feedback in a single revision round for promising projects, and then based on the results of the revision round, select candidates to go on for an interview.
You’ll have four total interviews over Zoom, including:
• The VP of Marketing (Hiring manager)
• The COO
• The content team
• The CEO
The last interview will be with Spencer, our CEO, who can answer any questions you have about the broader goals and workings of the company.
After that, we'll decide on our final candidates and ask for professional references from both a previous co-worker and a manager. We'll reach out to those references to set up a brief 10 minute call or email.
Finally, all going well, we'll make a written offer to the successful candidate🥳
We’re looking forward to chatting 🙂 Show more details...
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