Search Engine Optimization Overview
80
100
NRF | Voice of Retail
The National Retail Federation has represented retail for over a century.
Seo
Title
The title tag is perfect.
NRF | Voice of Retail
Meta description
The meta description tag is good.
The National Retail Federation has represented retail for over a century.
Headings
Only one h1 tag should be present on the webpage.
  1. National Retail Federation
  2. 2022 NRF Holiday Retail Sales Forecast
  1. Related Sites Menu
  2. Main navigation
  3. The National Retail Federation is the world’s largest retail trade association.
  4. Thank you, retail crime fighters
  5. SmartBrief newsletters
  6. Latest retail news from NRF SmartBrief
  7. Footer menu
  1. Latest from NRF
Content keywords
The content has relevant keywords.
nrfofretail
Image keywords
There are 11 images with missing alt attributes.
  1. https://nrf.com/themes/custom/nrf_d8/svg/icon-search.svg
  2. https://nrf.com/themes/custom/nrf_d8/svg/icon-linkedin.svg
  3. https://nrf.com/themes/custom/nrf_d8/svg/icon-facebook.svg
  4. https://nrf.com/themes/custom/nrf_d8/svg/icon-twitter.svg
  5. https://nrf.com/themes/custom/nrf_d8/svg/icon-instagram.svg
  6. https://nrf.com/themes/custom/nrf_d8/svg/icon-youtube.svg
  7. https://nrf.com/themes/custom/nrf_d8/svg/icon-linkedin-footer.svg
  8. https://nrf.com/themes/custom/nrf_d8/svg/icon-facebook-footer.svg
  9. https://nrf.com/themes/custom/nrf_d8/svg/icon-twitter-footer.svg
  10. https://nrf.com/themes/custom/nrf_d8/svg/icon-instagram-footer.svg
  11. https://nrf.com/themes/custom/nrf_d8/svg/icon-youtube-footer.svg
SEO friendly URL
The URL is SEO friendly.
https://nrf.com/
404 page
The website has 404 error pages.
https://nrf.com/404-7efdafb876d47999a42ccaa7a9c43478
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
  1. https://nrf.com/retail-events
  2. NRF Foundation
  3. https://nrf.com/
  4. Join NRF
  5. Login
  6. On the Hill
  7. Action Center
  8. Policy Committees
  9. Policy Issues
  10. RetailPAC
  11. Events
  12. Event Calendar
  13. NRF Retail Law Summit
  14. State of Retail and the Consumer
  15. Retail Advocates Summit
  16. NRF Webinars
  17. NRF Dinners
  18. Topics
  19. Economy
  20. Careers and Leadership
  21. Supply Chain
  22. Connected Commerce
  23. Consumer Trends
  24. Cybersecurity
  25. Holiday and Seasonal Trends
  26. Loss Prevention
  27. Retail Technology
  28. Small Business
  29. Sustainability
  30. Startups and Transformation
  31. Resources
  32. 4-5-4 Calendar
  33. Retail Safety and Security Tools
  34. NRF Research
  35. Top Retailers
  36. Member-Submitted Research
  37. NRF On Demand
  38. NRF Cyber Risk Exchange
  39. Retail Law Resource Center
  40. Retail’s Impact
  41. NRF Membership
  42. About Us
  43. Annual Reports
  44. Contact Us
  45. NRF Awards
  46. Board of Directors
  47. Careers at NRF
  48. Committees and Councils
  49. NRF Staff
  50. Media Center
  51. NRF Blog
  52. Home
  53. Retail Gets Real Podcast
  54. Join NRF
  55. Login
  56. https://nrf.com/events/2022-nrf-holiday-retail-sales-forecast
  57. Register now
  58. Learn more
  59. Explore more
  60.  
  61.  
  62. Read more
  63. NRF’s Hot 25 Retailers
  64.  
  65. Learn more
  66.  
  67. Organized Retail Crime
  68.  
  69. https://nrf.com/blog/fight-retail-crime-day-comes-capitol-hill
  70. On the Hill
  71.  
  72. https://nrf.com/blog/nrf-washington-advocacy-update-october-2022
  73. Connected Commerce
  74.  
  75. https://nrf.com/blog/nrf-convenes-retail-communicators
  76. Retail Gets Real Podcast
  77.  
  78. https://nrf.com/blog/celebrating-spooky-season-party-city
  79. Retail Events
  80.  
  81. https://nrf.com/blog/4-ways-nrf-2023-retails-big-show-will-help-you-break-through
  82. Organized Retail Crime
  83.  
  84. https://nrf.com/blog/2-ways-congress-can-fight-retail-crime
  85. Supply Chain
  86.  
  87. https://nrf.com/blog/despite-lower-volumes-supply-chain-challenges-persist
  88. On the Hill
  89.  
  90. https://nrf.com/blog/5-lies-big-banks-and-card-networks-tell-about-swipe-fees
  91. Retail Gets Real Podcast
  92.  
  93. https://nrf.com/blog/bringing-ikea-experience-home-through-ai
  94. Sustainability
  95.  
  96. https://nrf.com/blog/retailers-help-decarbonize-ocean-shipping
  97. Retail Technology
  98.  
  99. https://nrf.com/blog/artificial-intelligence-hiring-and-law
  100. Retail Holiday and Seasonal Trends
  101.  
  102. https://nrf.com/blog/6-things-know-about-2022-holiday-shopping-season
  103. About Us
  104. Media Center
  105. Membership
  106. Newsletters
  107. Sponsor & Advertise
  108. Terms & Conditions
  109. Privacy Policy
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://cdn.nrf.com/favicon.ico
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.16 seconds.
Page size
The size of the HTML webpage is 13,577.00.
HTTP requests
There are fewer than 46 HTTP requests on the webpage.
  1. https://nrf.com/sites/default/files/google_tag/google_tag.script.js?rk3vsv
  2. https://nrf.com/sites/default/files/js/js_pCbRVaLCxDrTHCz7j6_8mAjUk362iZ4jJdDlo35nEnA.js
  3. https://nrf.com/sites/default/files/js/js_PTD0rrPz-dnYtoq5Sz5qBknG22-tLhDnOFxq3RphKNE.js
  1. https://use.typekit.net/hyh4lrt.css
  2. https://nrf.com/themes/custom/nrf_d8/fonts/691795/825848B0FD6C76BB5.css
  3. https://nrf.com/themes/custom/nrf_d8/fonts/691795/3899CBE2CCD6EAE8C.css
  4. https://nrf.com/sites/default/files/css/css_tOMBWc1OWumJe2o-cCtqXdEtelIndAxK6_qXEtCeBSM.css
  5. https://nrf.com/sites/default/files/css/css_zfP1mhXxiwBGo0380EB_GXZ-pPPZWZfhCMJ2sAAotWw.css
  1. https://nrf.com/themes/custom/nrf_d8/svg/nrf-logo.svg
  2. https://nrf.com/themes/custom/nrf_d8/svg/icon-search.svg
  3. https://nrf.com/themes/custom/nrf_d8/svg/icon-linkedin.svg
  4. https://nrf.com/themes/custom/nrf_d8/svg/icon-facebook.svg
  5. https://nrf.com/themes/custom/nrf_d8/svg/icon-twitter.svg
  6. https://nrf.com/themes/custom/nrf_d8/svg/icon-instagram.svg
  7. https://nrf.com/themes/custom/nrf_d8/svg/icon-youtube.svg
  8. https://cdn.nrf.com/sites/default/files/styles/crop_1440_700/public/2022-10/shutterstock_337198118.jpg?itok=o9Joc2EA
  9. https://nrf.com/themes/custom/nrf_d8/svg/icon-linkedin.svg
  10. https://nrf.com/themes/custom/nrf_d8/svg/icon-facebook.svg
  11. https://nrf.com/themes/custom/nrf_d8/svg/icon-twitter.svg
  12. https://nrf.com/themes/custom/nrf_d8/svg/icon-email.svg
  13. https://nrf.com/themes/custom/nrf_d8/svg/icon-share.svg
  14. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/NRF%202020%20new.jpg?itok=3PAp5285
  15. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/Matt%20Shay%20on%20Varney%20Fox%20Business.jpg?itok=bdQsz2F9
  16. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/shutterstock_1710905065.jpg?itok=f9e5P0bV
  17. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2021-11/shutterstock_439523638.jpg?itok=cJfF6-LV
  18. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-07/shutterstock_1018048345_0.jpg?itok=E0hd2w0U
  19. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2021-01/Capitol.jpg?itok=_tZuFV_t
  20. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_555029014_0.jpg?itok=6Uj7cCN2
  21. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/IMG_6187.JPG?itok=FJv_IP7Z
  22. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1162314349.jpg?itok=O-x6apSy
  23. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/NRF%202022%20-%20Jason%20Dixson%20Photography%20-%20220116%20-%20100702%20-%20%207958.jpg?itok=8x0MlUNJ
  24. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1841457490.jpg?itok=DUgE4BEF
  25. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_2029089578.jpg?itok=O6YdEnGu
  26. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2018-10/card%20swipe%20coffee%20shop.png?itok=3mzr2aIr
  27. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1489665638.jpg?itok=Z_PnLTXE
  28. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2021-08/shutterstock_1896236902.jpg?itok=sXT2eD5E
  29. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1125986345.jpg?itok=xCcv4GWW
  30. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-09/Holiday%20FAQ%20header_0.jpg?itok=XIUtJvMO
  31. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2021-10/NRF.com%20Homepg%20Matt%27s%20Interviews.png?itok=nZXWcrp0
  32. https://c77895a828035bee2535-5972a9a515905006cebe8c32531c69f0.ssl.cf5.rackcdn.com/NRF_horizontal_white_410x86.png
  33. https://nrf.com/themes/custom/nrf_d8/svg/icon-linkedin-footer.svg
  34. https://nrf.com/themes/custom/nrf_d8/svg/icon-facebook-footer.svg
  35. https://nrf.com/themes/custom/nrf_d8/svg/icon-twitter-footer.svg
  36. https://nrf.com/themes/custom/nrf_d8/svg/icon-instagram-footer.svg
  37. https://nrf.com/themes/custom/nrf_d8/svg/icon-youtube-footer.svg
  1. https://www.googletagmanager.com/ns.html?id=GTM-P3SM99
Image format
There are 20 images that are not using the AVIF, WebP format.
  1. https://cdn.nrf.com/sites/default/files/styles/crop_1440_700/public/2022-10/shutterstock_337198118.jpg?itok=o9Joc2EA
  2. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/NRF%202020%20new.jpg?itok=3PAp5285
  3. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/Matt%20Shay%20on%20Varney%20Fox%20Business.jpg?itok=bdQsz2F9
  4. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-10/shutterstock_1710905065.jpg?itok=f9e5P0bV
  5. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2021-11/shutterstock_439523638.jpg?itok=cJfF6-LV
  6. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2022-07/shutterstock_1018048345_0.jpg?itok=E0hd2w0U
  7. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2021-01/Capitol.jpg?itok=_tZuFV_t
  8. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_555029014_0.jpg?itok=6Uj7cCN2
  9. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/IMG_6187.JPG?itok=FJv_IP7Z
  10. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1162314349.jpg?itok=O-x6apSy
  11. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/NRF%202022%20-%20Jason%20Dixson%20Photography%20-%20220116%20-%20100702%20-%20%207958.jpg?itok=8x0MlUNJ
  12. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1841457490.jpg?itok=DUgE4BEF
  13. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_2029089578.jpg?itok=O6YdEnGu
  14. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2018-10/card%20swipe%20coffee%20shop.png?itok=3mzr2aIr
  15. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1489665638.jpg?itok=Z_PnLTXE
  16. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2021-08/shutterstock_1896236902.jpg?itok=sXT2eD5E
  17. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-10/shutterstock_1125986345.jpg?itok=xCcv4GWW
  18. https://cdn.nrf.com/sites/default/files/styles/crop_360_200/public/2022-09/Holiday%20FAQ%20header_0.jpg?itok=XIUtJvMO
  19. https://cdn.nrf.com/sites/default/files/styles/crop_750_486/public/2021-10/NRF.com%20Homepg%20Matt%27s%20Interviews.png?itok=nZXWcrp0
  20. https://c77895a828035bee2535-5972a9a515905006cebe8c32531c69f0.ssl.cf5.rackcdn.com/NRF_horizontal_white_410x86.png
JavaScript defer
The are 3 javascript resources without the defer attribute.
  1. https://nrf.com/sites/default/files/google_tag/google_tag.script.js?rk3vsv
  2. https://nrf.com/sites/default/files/js/js_pCbRVaLCxDrTHCz7j6_8mAjUk362iZ4jJdDlo35nEnA.js
  3. https://nrf.com/sites/default/files/js/js_PTD0rrPz-dnYtoq5Sz5qBknG22-tLhDnOFxq3RphKNE.js
DOM size
The DOM size is optimal.
The HTML file has 661 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://nrf.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Apache/2.4.53 (IUS)
Unsafe cross-origin links
The webpage has 17 unsafe cross-origin links.
Plaintext email
The webpage contains plaintext emails.
  1. contact@nrf.com
  2. contact@nrf.com
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1.0
      Character set
      The webpage has a charset value set.
      utf-8
      Sitemap
      No sitemaps found.
      Content length
      The webpage has 1,382 words.
      Text to HTML ratio
      The text to HTML ratio is 15%.
      Inline CSS
      The webpage does not contain inline CSS code.
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.