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Global management consulting | McKinsey & Company
McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.
https://www.mckinsey.com/
1 high issue
3.0%
3 medium issues
9.1%
4 low issues
12.1%
25 tests passed
75.8%
0.27 seconds
22.03 kB
13 resources
Secure
Seo
Title
The title tag is perfect.
Global management consulting | McKinsey & Company
Meta description
The meta description tag is good.
McKinsey & Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.
Headings
There is no h1 tag on the webpage.
  1. The Titanium Economy: An introduction
  2. The Titanium Economy: An introduction
  3. New at McKinsey Blog
  1. What workers want is changing. That could be good for government
  2. On the cusp of a new era?
  3. Women in the Workplace 2022
  4. At Climate Week, McKinsey helps explore financing for nature at scale
  5. McKinsey Sciences for Growth launches to help companies drive tech-enabled growth
  6. McKinsey’s new Sustainability Academy helps clients upskill workers for the net-zero transition
  7. McKinsey helps advance racial equity through Black leadership development and more
  8. JobsOhio and the long-term, innovative revitalization of a state’s economy
  9. What does it mean to accelerate sustainable and inclusive growth?
  10. Join McKinsey
  11. How can we help you?
Content keywords
The content has relevant keywords.
mckinsey
Image keywords
All images have alt attributes set.
SEO friendly URL
The URL is SEO friendly.
https://www.mckinsey.com/
404 page
The website has 404 error pages.
https://www.mckinsey.com/404-35a16869dc3d919ddc282c597fa7e21a
Robots.txt
The webpage can be accessed by search engines.
Noindex
The webpage does not have a noindex tag set.
In-page links
The number of links on the webpage is okay.
Language
The webpage has the language declared.
en
Favicon
The webpage has a favicon.
https://www.mckinsey.com/redesign/resources/images/mck-touch-icon-180x180.png
Performance
Text compression
The HTML file is compressed.
Load time
The webpage loaded in 0.27 seconds.
Page size
The size of the HTML webpage is 22,028.00.
HTTP requests
There are fewer than 13 HTTP requests on the webpage.
  1. https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
  2. https://www.mckinsey.com/redesign/resources/js/DataLayer.790ff07f8d561dd4431c.js
  3. https://www.mckinsey.com/Scripts/VisitorAPI.js
  4. https://www.mckinsey.com/Scripts/AppMeasurement.js
  5. https://assets.adobedtm.com/b0dfb38aec8a/63974894e9a9/launch-a400cfbb2fd3.min.js?l=1
  6. https://www.mckinsey.com/modules/globalfooterv1.js
  7. https://www.mckinsey.com/modules/vendorv1.js
  8. https://www.mckinsey.com/modules/globalheaderv1.js
  9. https://www.mckinsey.com/redesign/resources/js/runtime.b492b56c7bc6b6f40e37.js
  10. https://www.mckinsey.com/redesign/resources/js/shared.92c160232d68c6b275f1.js
  11. https://www.mckinsey.com/redesign/resources/js/app.343f17efd85138468468.js
  1. https://www.mckinsey.com/redesign/resources/css/styles-d9b67b.css
  1. https://www.mckinsey.com/~/media/mckinsey/home page/october 17 2022/the-titanium-economy-an-introduction-hp1-1080x1080.png
Image format
There are 1 images that are not using the AVIF, WebP format.
  1. https://www.mckinsey.com/~/media/mckinsey/home page/october 17 2022/the-titanium-economy-an-introduction-hp1-1080x1080.png
JavaScript defer
The are 11 javascript resources without the defer attribute.
  1. https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
  2. https://www.mckinsey.com/redesign/resources/js/DataLayer.790ff07f8d561dd4431c.js
  3. https://www.mckinsey.com/Scripts/VisitorAPI.js
  4. https://www.mckinsey.com/Scripts/AppMeasurement.js
  5. https://assets.adobedtm.com/b0dfb38aec8a/63974894e9a9/launch-a400cfbb2fd3.min.js?l=1
  6. https://www.mckinsey.com/modules/globalfooterv1.js
  7. https://www.mckinsey.com/modules/vendorv1.js
  8. https://www.mckinsey.com/modules/globalheaderv1.js
  9. https://www.mckinsey.com/redesign/resources/js/runtime.b492b56c7bc6b6f40e37.js
  10. https://www.mckinsey.com/redesign/resources/js/shared.92c160232d68c6b275f1.js
  11. https://www.mckinsey.com/redesign/resources/js/app.343f17efd85138468468.js
DOM size
The DOM size is optimal.
The HTML file has 318 DOM nodes.
Security
HTTPS encryption
The webpage uses HTTPS encryption.
The HTML file has https://www.mckinsey.com/ DOM nodes.
Mixed content
There are no mixed content resources on the webpage.
Server signature
The webpage has a public server signature.
Unsafe cross-origin links
The webpage does not have unsafe cross-origin links.
Plaintext email
The webpage does not contain any plaintext emails.
Miscellaneous
Structured data
The webpage has structured data.
      Meta viewport
      The webpage has a meta viewport tag set.
      width=device-width, initial-scale=1.0
      Character set
      The webpage does not have a charset declared.
      Sitemap
      The website has sitemaps.
      1. https://www.mckinsey.com/sitemap.xml
      Social
      The webpage does not contain any social links.
      Content length
      The webpage has 910 words.
      Text to HTML ratio
      The text to HTML ratio is under 10%
      The text to HTML ratio is 9%.
      Inline CSS
      The webpage contains inline CSS code.
      1. display: none
      2. background-image: url('/~/media/mckinsey/home page/october 17 2022/the-titanium-economy-an-introduction-hp1-1080x1080.png');
      3. background-image: url(/~/media/mckinsey/about%20us/mckinsey%20blog/at%20climate%20week%20mckinsey%20helps%20explore%20financing%20nature%20at%20scale/climateweek-hero-small-1536x864.jpg)
      4. background-image: url(/~/media/mckinsey/about%20us/mckinsey%20blog/mckinsey%20sciences%20for%20growth%20launches%20to%20help%20companies%20drive%20tech%20enabled%20growth/sciencesgrowth-hero-small-1431877157-1536x864.jpg)
      5. background-image: url(/~/media/mckinsey/about%20us/mckinsey%20blog/how%20can%20we%20do%20more%203%20ways%20we%20are%20advancing%20racial%20equity/10actions-hero-small-triptych-1536x864.jpg)
      6. background-image: url(/~/media/mckinsey/about%20us/mckinsey%20blog/jobsohio%20revitalizes%20states%20economy%20through%20innovative%20solutions/jobsohio-hero-small-1410686370-1536x864.jpg)
      Deprecated HTML
      There are no deprecated HTML tags on the webpage.