A: Malaysia Airlines' Enrich program is a loyalty scheme designed to reward frequent flyers with exclusive benefits such as lounge access, priority boarding, and bonus miles. Enrich members earn miles based on their travel class, route, and frequency of travel and can redeem their miles for various rewards such as flights, hotel stays, and car rentals. There are four tiers of membership: Enrich Blue, Enrich Silver, Enrich Gold, and Platinum. Members can move up the tiers by earning enough tier points through their travels.