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Most recent job postings at localseosearch
via Salary.com
posted_at: 4 days agoschedule_type: Full-time
We are looking for an SEO Specialist to join our growing Digital Marketing team. The ideal candidate will have an understanding of and experience in Local SEO tools and best practices, but we are willing to train the right person with strong general SEO background.
This is a great opportunity for someone who is highly organized, productive, reliable, and career-minded to join a dynamic and... talented growing team. A competitive salary and benefits
We are looking for an SEO Specialist to join our growing Digital Marketing team. The ideal candidate will have an understanding of and experience in Local SEO tools and best practices, but we are willing to train the right person with strong general SEO background.
This is a great opportunity for someone who is highly organized, productive, reliable, and career-minded to join a dynamic and... talented growing team. A competitive salary and benefits packaged are offered.
The SEO Specialist will be assigned to some of our most important accounts, making the ability to interface with customers an important aspect of the role.
This is an on-site position in Newport Beach, CA; this role is not available for remote work.
SEO Specialist Job Duties
• Preparing Initial Site Audits, Keyword Research, and Benchmarking reports.
• Preparing and adhering to timelines for client campaigns.
• Ongoing campaign assessment and refinement.
• Reporting campaign progress at regular intervals.
• Implement best practices for SEO on client websites in order to drive rankings and ROI.
• Creating regular posts on customer Google Business Profiles and social media pages for each customer location.
• Writing and posting regular SEO-optimized blog posts for each customer location.
• Work in tools such as Birdeye, BrightLocal, Google Search Console, and SEMRush.
• Occasionally meet with clients to discuss strategy and reporting.
Requirements
• Minimum 2-3 Years SEO experience.
• Understanding of Local SEO and Technical SEO, search engine algorithms, and ranking factors.
• Proficient in using common SEO tools such as Google Search Console, Birdeye, BrightLocal, Moz, and SEMrush.
• Experience with website optimization.
• Strong analytical skills and ability to use data to drive decisions.
• Experience and certification in Google Analytics (GA4) highly preferred.
• Excellent communication and collaboration skills, and ability to work effectively with cross-functional teams.
• Excellent customer-facing skills and account management skills
Job Type: Full-time
Pay: $68,000.00 per year
Benefits:
• Flexible schedule
• Health insurance
• Paid time off
Schedule:
• 8 hour shift
• Monday to Friday
Experience:
• SEO: 2 years (Preferred)
Ability to Relocate:
• Newport Beach, CA 92660: Relocate before starting work (Required)
Work Location: In person Show more details...
This is a great opportunity for someone who is highly organized, productive, reliable, and career-minded to join a dynamic and... talented growing team. A competitive salary and benefits packaged are offered.
The SEO Specialist will be assigned to some of our most important accounts, making the ability to interface with customers an important aspect of the role.
This is an on-site position in Newport Beach, CA; this role is not available for remote work.
SEO Specialist Job Duties
• Preparing Initial Site Audits, Keyword Research, and Benchmarking reports.
• Preparing and adhering to timelines for client campaigns.
• Ongoing campaign assessment and refinement.
• Reporting campaign progress at regular intervals.
• Implement best practices for SEO on client websites in order to drive rankings and ROI.
• Creating regular posts on customer Google Business Profiles and social media pages for each customer location.
• Writing and posting regular SEO-optimized blog posts for each customer location.
• Work in tools such as Birdeye, BrightLocal, Google Search Console, and SEMRush.
• Occasionally meet with clients to discuss strategy and reporting.
Requirements
• Minimum 2-3 Years SEO experience.
• Understanding of Local SEO and Technical SEO, search engine algorithms, and ranking factors.
• Proficient in using common SEO tools such as Google Search Console, Birdeye, BrightLocal, Moz, and SEMrush.
• Experience with website optimization.
• Strong analytical skills and ability to use data to drive decisions.
• Experience and certification in Google Analytics (GA4) highly preferred.
• Excellent communication and collaboration skills, and ability to work effectively with cross-functional teams.
• Excellent customer-facing skills and account management skills
Job Type: Full-time
Pay: $68,000.00 per year
Benefits:
• Flexible schedule
• Health insurance
• Paid time off
Schedule:
• 8 hour shift
• Monday to Friday
Experience:
• SEO: 2 years (Preferred)
Ability to Relocate:
• Newport Beach, CA 92660: Relocate before starting work (Required)
Work Location: In person Show more details...
via Ladders
schedule_type: Full-time
Are you ready to embark on a thrilling journey with one of the most exciting OC tech startups around? Look no further than Tenant Inc., where we are revolutionizing the self-storage industry with our cutting-edge cloud-based software platform. We're not your average company; we're a dynamic and fast-growing team that is hitting triple-digit growth year over year. But guess what? We're just... getting started, and we want you to be a part of this incredible
Are you ready to embark on a thrilling journey with one of the most exciting OC tech startups around? Look no further than Tenant Inc., where we are revolutionizing the self-storage industry with our cutting-edge cloud-based software platform. We're not your average company; we're a dynamic and fast-growing team that is hitting triple-digit growth year over year. But guess what? We're just... getting started, and we want you to be a part of this incredible ride! At Tenant Inc., we live and breathe nine core principles that set us apart: ???? Embrace a Solution Mindset: Challenges are our playground, and we tackle them head-on with innovative solutions. ????? Communicate, Communicate, Communicate: We're all about open channels and collaboration, ensuring everyone's voice is heard. ???? Be Accountable to All: From our internal team to our beloved customers, accountability is the key to building trust. ???? Adaptability is Our Middle Name: In this fast-paced world, we embrace change and stay flexible to stay ahead. ???? Customers are Our North Star: We put our amazing customers at the heart of everything we do, ensuring they have the best experience. ???? A Family of Tenants: We're not just colleagues; we're a close-knit family, and we welcome you with open arms! ???? Results-Driven Dream Team: We celebrate success and go the extra mile to achieve our goals together. ?? Work Hard, Play Hard: We believe in work/life alignment so you can excel both personally and professionally. ???? Always Growing, Forever Learning: With us, learning never stops, and personal growth is always a priority. Our headquarters in sunny Newport Beach, California, is where the magic happens, but we also have an exciting development center in the tech hub of Bangalore, India. So, no matter where you're from, you'll find your second home with Tenant Inc. If you're passionate, ambitious, and hungry for adventure, join our extraordinary team. We promise you a fun-filled ride, challenges that will elevate your skills, and opportunities to make a real impact on an industry that's evolving before our eyes. Don't wait for the future; build it with us at Tenant Inc. Apply now and be part of something extraordinary! Ready to join the revolution? Let's make history together! This is an onsite, in-person job. Check us out at: https://www.tenantinc.com/ Job description Tenants SEO dept is looking for an SEO Specialist to join our growing Digital Marketing team. The ideal candidate will have an understanding of and experience in Local SEO tools and best practices, but we are willing to train the right person with a strong general SEO background. This is a great opportunity for someone who is highly organized, productive, reliable, and career-minded to join a dynamic and talented growing team. A competitive salary and full benefits packaged are offered.The SEO Specialist will be assigned to some of our most important accounts, making the ability to interface with customers an important aspect of the role. This is an on-site position in Newport Beach, CA; this role is not available for remote work. SEO Specialist Job Duties * Preparing Initial Site Audits, Keyword Research, and Benchmarking reports. * Preparing and adhering to timelines for client campaigns. * Ongoing campaign assessment and refinement. * Reporting campaign progress at regular intervals. * Implement best practices for SEO on client websites in order to drive rankings and ROI. * Creating regular posts on customer Google Business Profiles and social media pages for each customer location. * Writing and posting regular SEO-optimized blog posts for each customer location. * Work in tools such as Birdeye, BrightLocal, Google Search Console, and SEMRush. * Occasionally meet with clients to discuss strategy and reporting. Requirements * Minimum 2-3 Years SEO experience. * Understanding of Local SEO and Technical SEO, search engine algorithms, and ranking factors. * Proficient in using common SEO tools such as Google Search Console, Birdeye, BrightLocal, Ahrefs, Moz, and SEMrush. * Experience with website optimization. * Strong analytical skills and ability to use data to drive decisions. * Experience and certification in Google Analytics (GA4) highly preferred. * Excellent communication and collaboration skills, and ability to work effectively with cross-functional If you're seeking an opportunity to lead a dynamic SEO team and drive exceptional customer experiences, we encourage you to apply. Join us in our pursuit of excellence and innovation in the world of technical support. #SEOExpertise #DigitalMarketingLeadership #ContentStrategy #SEOTechniques #OnlineVisibility #KeywordOptimization #SearchEngineRanking #WebAnalytics #UserExperienceDesign #SEOContentCreation #MarketingInnovation #GoogleAnalytics #SEOBestPractices #DigitalTrends #BacklinkStrategies #OrganicGrowth #DataDrivenSEO #SearchInsights #OnlineBrandPresence #SEOStrategy #WebsiteOptimization #SERPAnalysis #DigitalContentManagement#UserEngagementBoosting Tenant Inc is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law. This is an Onsite, in-person position
Show more details...
via LazyApply
schedule_type: Full-time
SUMMARY:
The Search Engine Optimization (SEO) Data Specialist will drive search optimization for both web and mobile. This position will own and oversee SEO strategy and be part of the day-to-day execution and maintenance, including keyword research, analysis, portfolio management, and opportunity analysis. They will work closely with the Development, I.T., Brand, Content, Analytics, Technical... and Product teams, and key stakeholders to communicate
SUMMARY:
The Search Engine Optimization (SEO) Data Specialist will drive search optimization for both web and mobile. This position will own and oversee SEO strategy and be part of the day-to-day execution and maintenance, including keyword research, analysis, portfolio management, and opportunity analysis. They will work closely with the Development, I.T., Brand, Content, Analytics, Technical... and Product teams, and key stakeholders to communicate technical details and explain tactics and execution as well as clarifying, interpreting, and implementing, strategic organic search concepts, advancing the channel goals and overall business objectives. The SEO Strategist will be responsible for the ongoing reporting of performance and evolution of the SEO strategy as well as ideation, creation, maintenance of SEO KPI’s and ensuring those KPIs are achieved and align with BendPak’s vision and mission. Employing a data-driven prioritization framework, they are skilled at analyzing metrics to understand and communicate our performance to internal and external teams.
Your ability to contribute to cross-functional web and mobile initiatives, provide meaningful insights and recommendations to protect or improve rankings, deliver on-page recommendations, review proposed site changes, and perform meaningful analysis in traffic shifts will be instrumental to the success of this role. You must have a solid understanding of the relationship between different digital marketing channels and SEO. You must also have an in-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines. This role will require a keen understanding of behavioral analytics, as well as a familiarity with absorbing and translating data into a palatable strategy for the team. This position also requires the knowledge of algorithmic evolutions as well as changing nature of social media platforms as they relate to SEO.
KEY TRAITS AND CHARACTERISTICS:
· Able to focus on the big picture, while also a lover for the minute details.
· An excellent communicator and comfortable working with cross-functional teams.
· A true Problem Solver – can think holistically and present scenarios to solve the problem at hand.
· Comfortable operating in ambiguity. Apply process where it creates value, and design process where necessary.
· Effective leadership skills with the ability to work with, influence, and drive the efforts of a cross-functional internal and external teams.
KEY DUTIES AND RESPONSIBILITIES:
Strategic Planning
Keyword Research
Campaign and Landing Page Optimization
Analytics and Tracking
Alignment with Company Initiatives
SEO Reporting and Insights
ROI-focused Optimization
Stay Current
SEO
Website Editing and Content Creation
Tactic level expertise
SEO & SEM experience within a B2B marketing environment
MarTech(Marketing Technology) Familiarity
Focus: Off-Page SEO
Technical SEO
Site Indexing
Responsible for overseeing strategy and day-to-day execution of local SEO implementation.
Perform keyword and search trend research to optimize existing content, identify gaps, and uncover new opportunities for improving organic search rankings and driving targeted traffic; educate writers and editors on SEO implementation best practices.
Collaborate with the marketing team to create and optimize content that aligns with keyword strategies and attracts relevant traffic.
Monitor and report on keyword rankings, organic traffic, and other key performance indicators to measure the effectiveness of SEO efforts.
Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
Conduct SWOT competitive analysis to identify strengths, weaknesses, opportunities, and threats for organic search rankings in comparison to other websites and competitor websites.
Develop and implement SEO strategies to increase visibility, rankings, and organic traffic for BendPak family websites and domains.
Identify opportunities for traffic growth via on-site efforts such as site structure improvements, performance optimization, new page features, schema enhancements, internal linking strategy, crawlability, keyword cannibalization, and gap identification.
Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.
Work with dev team to implement technical SEO best practices.
Conduct site-wide SEO audits, technical audits, content audits, competitive analysis, and traffic performance analysis on an ongoing basis to identify issues and areas for improvement and report on findings.
Serve as an in-house expert, by educating colleagues and evangelizing and advocating for SEO best practices throughout the organization and building SEO into cross-departmental processes.
Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives.
Partner with the Marketing team to align on SEM/SEO strategy.
Identify innovative SEO opportunities to improve overall crawlability and user experience at both the site level and page level.
Develop strategies and practices for internal linking our pages at scale.
Review and optimize new and existing page templates, website content, including landing pages, blog articles, marketing pages, and service pages, to improve search engine rankings and user engagement.
Manage and direct off-page optimization projects (e.g. link-building)
Conduct regular on-page and off-page SEO audits to ensure compliance with best practices and search engine guidelines.
Analyze performance of organic pages and craft reporting strategy, developing weekly, monthly, and quarterly reports, and communicating this analysis and findings to relevant internal groups.
Work closely and meet regularly with, developers, copywriters, product marketing managers, designers, dev product managers, IT, and external agencies to improve current web pages, create new ones and to ensure current and accurate content.
Write and curate copy for all posts/stories in alignment with each brand site's style and voice.
Review and revise all article copy to optimize them for search, approve and manage SEO content created by Copywriters.
Identify and troubleshoot technical issues that may impact website performance and search engine rankings, such as broken links or slow loading times.
Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.
Leverage AI-generative tools and automation to streamline SEO workflows and accelerate output.
Own the development and execution of a technical SEO roadmap.
Creating Standard Operating Procedures(SOP’s) to document current and new SEO processes.
Create guidelines for each brand's social media presence, defining brand voice, tone, and design standards.
Stay on top of key trends, algo updates, and the latest best practices around Helpful Content, E-E-A-T, and Google SGE and help the team prepare for upcoming changes.
Create optimization action plans for our websites and domains.
Monitor and analyze website performance using SEO tools and platforms, such as Google Analytics and Google Search Console, to identify areas for improvement and track progress.
Identify and resolve technical SEO issues, such as crawl errors, broken links, and website speed optimization, to enhance the overall user experience.
Collaborate with web developers to implement SEO recommendations and ensure website updates adhere to SEO standards.
Provide SEO recommendations and guidance for website design, structure, and content creation for new initiatives and campaigns.
Collaborate with external vendors or agencies, as needed, to execute specialized SEO initiatives.
Create and develop SEO initiatives for our brands, company websites, and online marketing content.
Set up, implement, and maintain Google Analytics, Google Tag Manager and Google Search Console on the websites.
Work with International teams to share insights and learnings to improve performance in key international markets.
Manage the SEO product lifecycle from beginning to end.
Identify and implement SEO tactics and best practices.
Keep current with all SEO and integrated marketing trends to ensure we capitalize on important changes in search (semantic search, AI/machine learning, voice/cross-device search, etc.)
Creates all bit.ly links. Monitor and check all the bit.ly links for different campaigns.
Reviews all content on social media accounts (Instagram, X, TikTok, Facebook, etc. to ensure compliance with SEO best practices.
Identify key dates and events for targeted programming and offerings.
Set social media strategy in collaboration with the Executive Management, Marketing and Sales teams.
Execute social media campaigns, collaborating with Marketing team and content creators to capture creative content, including videos and photos.
Assist in creating design assets for social media such as flyers, custom stories, etc., and oversee and lead the creation of social media graphics and assets with designers as needed.
Work with influencers and creators to support creating video content and content to be used across social channels is compliant with SEO best practices and BendPak’s SEO goals and objectives.
Oversee the creation, development, and management of email marketing campaigns and automated flows for multiple brands, ensuring alignment with each brand’s audience and business objectives.
REQUIREMENTS AND TECHNICAL COMPETENCIES:
· High School diploma required, college degree preferred, BS or BA in Marketing, English, Communication, or another related field, or equivalent experience.
· 3 + years with hands-on experience in Search Engine Optimization (SEO) with proven results with a track record of successfully improving organic search rankings and driving traffic.
· 3+ years of proven digital market research, online campaign management, digital promotions, lead generation.
· 3+ years implementing SEO & SEM plans for high value B2B and B2C solutions with large sets of landing pages & high trafficked websites in a highly competitive vertica1.
· 3+ years of proven hands-on Search Engine Marketing (SEM) experience.
· 3+ years of experience using WordPress or related content management systems (CMS).
· 3+ years of proven hands on Pay-per-click advertising (PPC) experience.
· 3+ years of proven hands-on Google Adwords experience.
· 3+ years of hands-on Digital Analytics and Reporting | Google Analytics experience.
· 3+ years of hands-on Copywriting experience.
· 3 + years of experience with a range of SEO tools and services such as Google Analytics, Google Search Console, Google Tag Manager, Bing Webmasters, Botify, Ahrefs, Screamingfrog, ChatGPT, SEMRush, Screaming Frog, seoClarity, Moz, Google Keyword Planner, etc.
· Experience with a variety of search engines including Google, Bing, and Yahoo.
· Experience with on-page and off-page SEO audits
· Excellent written and spoken English. Advanced proofreading skills and excellent grammar and spelling a must.
· In-depth knowledge and grasp of search engine algorithms, ranking factors, and SEO strategies and best practices.
· You have a well-rounded skillset across all SEO functions (technical, content, including keyword research, on-page optimization, and link building) and have strong expertise in technical SEO and SEO analytics.
· You are a data-driven decision maker. You have strong analytical capabilities, with the ability to interpret data, identify trends, identify actionable insights from large datasets and translate that data into action.
· Expert using analytical tools(Basic SQL, Querybook, PowerBI, Tableau knowledge, MS Excel) to analyze extensive data, develop effective strategies, and communicate findings effectively to leadership.
· Experience creating or implementing SEO requirements for website builds or redesigns is a big plus.
· Must be able to type a minimum of 45WPM.
· Strong PC skills including MS Office (Outlook and advanced skills in Microsoft Excel, Microsoft Word and Microsoft PowerPoint) and web-based and Windows-based software and databases, and general internet use.
· Demonstrated ability to exchange ideas and information with others, to accept revisions and feedback to their work with grace and deliver suggestions for improvement to others with professionalism.
· Ability to think and act at multiple levels, from the strategic and broadly conceptual to the detailed and tactically specific.
· Fast learner: able to grasp new topics and learn new technologies quickly.
· Meticulous and able to maintain methodical documentation.
· Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a fast-paced environment.
· Must demonstrate strong presentation skills.
· Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients.
· Must demonstrate strategic and creative thinking when solving problems with limited alternatives.
· Must demonstrate proficient skills in and advanced skills in Microsoft Excel, Microsoft Word and Microsoft PowerPoint.
· An understanding of compelling composition and design
· A keen eye for detail and a critical mind
· Ability to work creatively with a great sense of urgency and efficiency.
· A high level of self-motivation, commitment, and dedication.
· Capacity to manage multiple, in-parallel, fast-paced projects while interacting with different functional teams.
· Ability to plan projects, work to timelines, and provide regular project status and updates.
· Takes initiative and is proactive to solve problems and support the needs of the team.
· Critical thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities.
· Ability to multitask in a fast-paced, deadline-driven environment with the flexibility and willingness to shift gears to meet project deadlines and deliverables.
· Ability to work and excel as part of a team or autonomously and independently.
· Must exhibit the ability to easily adapt to changes in processes, higher workload volumes, and meet deadlines consistently while always observing corporate standards and guidelines.
· Ability to maintain confidential and meticulous records.
· Good communication skills (must regularly interact with other departments)
· Strong time management, planning, and organizational skills
· Ability to analyze and research data and resolve discrepancies.
· Ability to employ deductive reasoning and critical thinking skills.
· Ability to seek out information and resolve issues.
· Ability to analyze complex data and make recommendations.
· Ability to work with discretion on confidential, privileged, and sensitive information.
· Ability to calculate and process information quickly and accurately.
· Experience with SEO for multilingual/international businesses desirable but not essential
· Google Analytics Certified is a plus.
WORK ENVIRONMENT and PHYSICAL DEMANDS:
· Must regularly walk to and from different warehouses to conduct research.
· May be required to wear PPE when in those warehouses.
· Will have access to confidential information and required to abide by BendPak Inc.’s privacy policies and regulations concerning this information.
· This role routinely uses standard general office equipment such as computers, phones, photocopiers, filing cabinets, fax machines, and various computer software programs.
· Required to sit, stand, walk, climb stairs, touch, see, and hear; occasionally operate machinery.
· Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
· Must regularly be able to operate a mouse, keyboard, telephone, and any other computer-related equipment.
· Must have vision abilities to operate computer and phone systems.
· Employee must have the ability to complete product training which can include but is not limited to hands-on training.
· Lifting ability of 40-50 lbs. and physical demands including but not limited to: standing squatting, operating machinery, and performing repetitive motions.
Job Type: Full-time
Pay: From $21.00 per hour
Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Day shift
Monday to Friday
Ability to Relocate:
Agoura Hills, CA 91301: Relocate before starting work (Required)
Work Location: In person Show more details...
The Search Engine Optimization (SEO) Data Specialist will drive search optimization for both web and mobile. This position will own and oversee SEO strategy and be part of the day-to-day execution and maintenance, including keyword research, analysis, portfolio management, and opportunity analysis. They will work closely with the Development, I.T., Brand, Content, Analytics, Technical... and Product teams, and key stakeholders to communicate technical details and explain tactics and execution as well as clarifying, interpreting, and implementing, strategic organic search concepts, advancing the channel goals and overall business objectives. The SEO Strategist will be responsible for the ongoing reporting of performance and evolution of the SEO strategy as well as ideation, creation, maintenance of SEO KPI’s and ensuring those KPIs are achieved and align with BendPak’s vision and mission. Employing a data-driven prioritization framework, they are skilled at analyzing metrics to understand and communicate our performance to internal and external teams.
Your ability to contribute to cross-functional web and mobile initiatives, provide meaningful insights and recommendations to protect or improve rankings, deliver on-page recommendations, review proposed site changes, and perform meaningful analysis in traffic shifts will be instrumental to the success of this role. You must have a solid understanding of the relationship between different digital marketing channels and SEO. You must also have an in-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines. This role will require a keen understanding of behavioral analytics, as well as a familiarity with absorbing and translating data into a palatable strategy for the team. This position also requires the knowledge of algorithmic evolutions as well as changing nature of social media platforms as they relate to SEO.
KEY TRAITS AND CHARACTERISTICS:
· Able to focus on the big picture, while also a lover for the minute details.
· An excellent communicator and comfortable working with cross-functional teams.
· A true Problem Solver – can think holistically and present scenarios to solve the problem at hand.
· Comfortable operating in ambiguity. Apply process where it creates value, and design process where necessary.
· Effective leadership skills with the ability to work with, influence, and drive the efforts of a cross-functional internal and external teams.
KEY DUTIES AND RESPONSIBILITIES:
Strategic Planning
Keyword Research
Campaign and Landing Page Optimization
Analytics and Tracking
Alignment with Company Initiatives
SEO Reporting and Insights
ROI-focused Optimization
Stay Current
SEO
Website Editing and Content Creation
Tactic level expertise
SEO & SEM experience within a B2B marketing environment
MarTech(Marketing Technology) Familiarity
Focus: Off-Page SEO
Technical SEO
Site Indexing
Responsible for overseeing strategy and day-to-day execution of local SEO implementation.
Perform keyword and search trend research to optimize existing content, identify gaps, and uncover new opportunities for improving organic search rankings and driving targeted traffic; educate writers and editors on SEO implementation best practices.
Collaborate with the marketing team to create and optimize content that aligns with keyword strategies and attracts relevant traffic.
Monitor and report on keyword rankings, organic traffic, and other key performance indicators to measure the effectiveness of SEO efforts.
Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
Conduct SWOT competitive analysis to identify strengths, weaknesses, opportunities, and threats for organic search rankings in comparison to other websites and competitor websites.
Develop and implement SEO strategies to increase visibility, rankings, and organic traffic for BendPak family websites and domains.
Identify opportunities for traffic growth via on-site efforts such as site structure improvements, performance optimization, new page features, schema enhancements, internal linking strategy, crawlability, keyword cannibalization, and gap identification.
Manage SEO campaigns including writing meta content, creating SEO-friendly content, creating target keyword lists, improving site URL structure, improving link architecture, etc.
Work with dev team to implement technical SEO best practices.
Conduct site-wide SEO audits, technical audits, content audits, competitive analysis, and traffic performance analysis on an ongoing basis to identify issues and areas for improvement and report on findings.
Serve as an in-house expert, by educating colleagues and evangelizing and advocating for SEO best practices throughout the organization and building SEO into cross-departmental processes.
Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives.
Partner with the Marketing team to align on SEM/SEO strategy.
Identify innovative SEO opportunities to improve overall crawlability and user experience at both the site level and page level.
Develop strategies and practices for internal linking our pages at scale.
Review and optimize new and existing page templates, website content, including landing pages, blog articles, marketing pages, and service pages, to improve search engine rankings and user engagement.
Manage and direct off-page optimization projects (e.g. link-building)
Conduct regular on-page and off-page SEO audits to ensure compliance with best practices and search engine guidelines.
Analyze performance of organic pages and craft reporting strategy, developing weekly, monthly, and quarterly reports, and communicating this analysis and findings to relevant internal groups.
Work closely and meet regularly with, developers, copywriters, product marketing managers, designers, dev product managers, IT, and external agencies to improve current web pages, create new ones and to ensure current and accurate content.
Write and curate copy for all posts/stories in alignment with each brand site's style and voice.
Review and revise all article copy to optimize them for search, approve and manage SEO content created by Copywriters.
Identify and troubleshoot technical issues that may impact website performance and search engine rankings, such as broken links or slow loading times.
Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports.
Leverage AI-generative tools and automation to streamline SEO workflows and accelerate output.
Own the development and execution of a technical SEO roadmap.
Creating Standard Operating Procedures(SOP’s) to document current and new SEO processes.
Create guidelines for each brand's social media presence, defining brand voice, tone, and design standards.
Stay on top of key trends, algo updates, and the latest best practices around Helpful Content, E-E-A-T, and Google SGE and help the team prepare for upcoming changes.
Create optimization action plans for our websites and domains.
Monitor and analyze website performance using SEO tools and platforms, such as Google Analytics and Google Search Console, to identify areas for improvement and track progress.
Identify and resolve technical SEO issues, such as crawl errors, broken links, and website speed optimization, to enhance the overall user experience.
Collaborate with web developers to implement SEO recommendations and ensure website updates adhere to SEO standards.
Provide SEO recommendations and guidance for website design, structure, and content creation for new initiatives and campaigns.
Collaborate with external vendors or agencies, as needed, to execute specialized SEO initiatives.
Create and develop SEO initiatives for our brands, company websites, and online marketing content.
Set up, implement, and maintain Google Analytics, Google Tag Manager and Google Search Console on the websites.
Work with International teams to share insights and learnings to improve performance in key international markets.
Manage the SEO product lifecycle from beginning to end.
Identify and implement SEO tactics and best practices.
Keep current with all SEO and integrated marketing trends to ensure we capitalize on important changes in search (semantic search, AI/machine learning, voice/cross-device search, etc.)
Creates all bit.ly links. Monitor and check all the bit.ly links for different campaigns.
Reviews all content on social media accounts (Instagram, X, TikTok, Facebook, etc. to ensure compliance with SEO best practices.
Identify key dates and events for targeted programming and offerings.
Set social media strategy in collaboration with the Executive Management, Marketing and Sales teams.
Execute social media campaigns, collaborating with Marketing team and content creators to capture creative content, including videos and photos.
Assist in creating design assets for social media such as flyers, custom stories, etc., and oversee and lead the creation of social media graphics and assets with designers as needed.
Work with influencers and creators to support creating video content and content to be used across social channels is compliant with SEO best practices and BendPak’s SEO goals and objectives.
Oversee the creation, development, and management of email marketing campaigns and automated flows for multiple brands, ensuring alignment with each brand’s audience and business objectives.
REQUIREMENTS AND TECHNICAL COMPETENCIES:
· High School diploma required, college degree preferred, BS or BA in Marketing, English, Communication, or another related field, or equivalent experience.
· 3 + years with hands-on experience in Search Engine Optimization (SEO) with proven results with a track record of successfully improving organic search rankings and driving traffic.
· 3+ years of proven digital market research, online campaign management, digital promotions, lead generation.
· 3+ years implementing SEO & SEM plans for high value B2B and B2C solutions with large sets of landing pages & high trafficked websites in a highly competitive vertica1.
· 3+ years of proven hands-on Search Engine Marketing (SEM) experience.
· 3+ years of experience using WordPress or related content management systems (CMS).
· 3+ years of proven hands on Pay-per-click advertising (PPC) experience.
· 3+ years of proven hands-on Google Adwords experience.
· 3+ years of hands-on Digital Analytics and Reporting | Google Analytics experience.
· 3+ years of hands-on Copywriting experience.
· 3 + years of experience with a range of SEO tools and services such as Google Analytics, Google Search Console, Google Tag Manager, Bing Webmasters, Botify, Ahrefs, Screamingfrog, ChatGPT, SEMRush, Screaming Frog, seoClarity, Moz, Google Keyword Planner, etc.
· Experience with a variety of search engines including Google, Bing, and Yahoo.
· Experience with on-page and off-page SEO audits
· Excellent written and spoken English. Advanced proofreading skills and excellent grammar and spelling a must.
· In-depth knowledge and grasp of search engine algorithms, ranking factors, and SEO strategies and best practices.
· You have a well-rounded skillset across all SEO functions (technical, content, including keyword research, on-page optimization, and link building) and have strong expertise in technical SEO and SEO analytics.
· You are a data-driven decision maker. You have strong analytical capabilities, with the ability to interpret data, identify trends, identify actionable insights from large datasets and translate that data into action.
· Expert using analytical tools(Basic SQL, Querybook, PowerBI, Tableau knowledge, MS Excel) to analyze extensive data, develop effective strategies, and communicate findings effectively to leadership.
· Experience creating or implementing SEO requirements for website builds or redesigns is a big plus.
· Must be able to type a minimum of 45WPM.
· Strong PC skills including MS Office (Outlook and advanced skills in Microsoft Excel, Microsoft Word and Microsoft PowerPoint) and web-based and Windows-based software and databases, and general internet use.
· Demonstrated ability to exchange ideas and information with others, to accept revisions and feedback to their work with grace and deliver suggestions for improvement to others with professionalism.
· Ability to think and act at multiple levels, from the strategic and broadly conceptual to the detailed and tactically specific.
· Fast learner: able to grasp new topics and learn new technologies quickly.
· Meticulous and able to maintain methodical documentation.
· Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a fast-paced environment.
· Must demonstrate strong presentation skills.
· Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients.
· Must demonstrate strategic and creative thinking when solving problems with limited alternatives.
· Must demonstrate proficient skills in and advanced skills in Microsoft Excel, Microsoft Word and Microsoft PowerPoint.
· An understanding of compelling composition and design
· A keen eye for detail and a critical mind
· Ability to work creatively with a great sense of urgency and efficiency.
· A high level of self-motivation, commitment, and dedication.
· Capacity to manage multiple, in-parallel, fast-paced projects while interacting with different functional teams.
· Ability to plan projects, work to timelines, and provide regular project status and updates.
· Takes initiative and is proactive to solve problems and support the needs of the team.
· Critical thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities.
· Ability to multitask in a fast-paced, deadline-driven environment with the flexibility and willingness to shift gears to meet project deadlines and deliverables.
· Ability to work and excel as part of a team or autonomously and independently.
· Must exhibit the ability to easily adapt to changes in processes, higher workload volumes, and meet deadlines consistently while always observing corporate standards and guidelines.
· Ability to maintain confidential and meticulous records.
· Good communication skills (must regularly interact with other departments)
· Strong time management, planning, and organizational skills
· Ability to analyze and research data and resolve discrepancies.
· Ability to employ deductive reasoning and critical thinking skills.
· Ability to seek out information and resolve issues.
· Ability to analyze complex data and make recommendations.
· Ability to work with discretion on confidential, privileged, and sensitive information.
· Ability to calculate and process information quickly and accurately.
· Experience with SEO for multilingual/international businesses desirable but not essential
· Google Analytics Certified is a plus.
WORK ENVIRONMENT and PHYSICAL DEMANDS:
· Must regularly walk to and from different warehouses to conduct research.
· May be required to wear PPE when in those warehouses.
· Will have access to confidential information and required to abide by BendPak Inc.’s privacy policies and regulations concerning this information.
· This role routinely uses standard general office equipment such as computers, phones, photocopiers, filing cabinets, fax machines, and various computer software programs.
· Required to sit, stand, walk, climb stairs, touch, see, and hear; occasionally operate machinery.
· Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
· Must regularly be able to operate a mouse, keyboard, telephone, and any other computer-related equipment.
· Must have vision abilities to operate computer and phone systems.
· Employee must have the ability to complete product training which can include but is not limited to hands-on training.
· Lifting ability of 40-50 lbs. and physical demands including but not limited to: standing squatting, operating machinery, and performing repetitive motions.
Job Type: Full-time
Pay: From $21.00 per hour
Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Day shift
Monday to Friday
Ability to Relocate:
Agoura Hills, CA 91301: Relocate before starting work (Required)
Work Location: In person Show more details...
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