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Cathay Pacific
International airline
Cathay Pacific is a Hong Kong-based airline that is renowned for providing exceptional travel experiences. Their website, cathaypacific.com, is a hub for travel planning, booking flights, and managing reservations. The homepage features a search bar that allows users to quickly find flights, hotel accommodation, and car rentals. The site has a simple layout, which makes it easy to navigate. In addition to flight bookings, users can also access travel tips, flight status updates, and travel advisories. Cathay Pacific's website is an excellent resource for frequent flyers or anyone planning to travel soon.
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EncryptedSite is Encrypted
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CountryHosted in Hong Kong
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CityAdmiralty, Central and Western District
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Latitude\Longitude22.2802 / 114.163 Google Map
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Traffic rank#6,458 Site Rank
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Site age28 yrs old
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Site Owner informationWhois info
Website is Safe
Site is not blacklisted
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CeoAugustus Tang Kin Wing (Aug 2019–)
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Stock_priceCPCAF (OTCMKTS) $0.96 -0.02 (-1.63%)Nov 18, 4 - 00 PM EST - Disclaimer
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Alliance
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Hub
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Parent_organization
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Founders
Traffic rank
#6,458
#6,458
Site age
28 yrs
28 yrs
Location
Hong Kong
Hong Kong
Popular Questions for Cathay Pacific
Newest job postings for Cathay Pacific
via Salary.com
schedule_type: Full-time
• SND - Sales & Distributions
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
03 Feb 2023
Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented
• SND - Sales & Distributions
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
03 Feb 2023
Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for an ambitious individual to join the Sales and Distribution team in San Francisco. Reporting directly to the Head of Trade Sales (West), this position will continuously seek to acquire new business and establish Cathay in new markets. Achieving and exceeding agreed Trade Sales targets though proactive negotiation and management of existing agency sales and indirect sales channels.
Salary Range –
• $79,176 – $119,460
Key Responsibilities
Revenue Generations
• Acquire high value global and local trade partners as per agreed targets using an insights driven approach
• Actively initiate and follow up on sales actions, obtain sales leads and dynamically seek new business
• Engage in consultative and insightful selling techniques and services with a dedicated focus on new business development
• Actively assist in transforming the culture from one of relationship-based selling to an insights-driven smarter selling ethos
• Ensure strong focus is given to seeking opportunities in the High-end leisure market including renewals and repeat business
Portfolio Management
• Ensure management of the local relationship for Global Trade Partners
• Service the existing portfolio in order to maintain and grow the value (focusing on revenue growth)
• Make regular sales visits to clients to conduct presentations, seminars, provide updates on products and services in order to enhance sales opportunities and facilitate sales process
• Ensure that prioritization allows for focus on the top revenue generating trade partners and actively seek ways to improve the quality of the revenue generated by the portfolio
• Negotiate rates, commissions and contracts in a timely manner against a background of data and yields to achieve the best return on investment and have a mutually beneficial outcome
• Ensure that a cohesive sales activity and marketing plan is in place and managed with each incentivized trade partner
• Actively search for new corporate sales leads through the Trade Partners and ensure these are passed on to the Corporate Sales teams
• Be the airline’s ambassador within the portfolio to maintain strong relationships ensuring positive and prominent brand position and partner trust\
General
• Actively manage the cost of sales needed to generate the revenue within the mandated parameters
• Closely monitor the effectiveness of incentive schemes by conducting regular and timely performance reviews in order to maximize available and potential revenue and market share shift opportunities
• Actively promote the use of new tools and technology to enhance communication, convenience, efficiency and service experience
• Utilize Salesforce to manage new and existing customers and sales activities
• Utilize DDS and QlikSense to track the account performance
• Represent Cathay Pacific at industry and networking events
• Any other reasonable task as requested
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• Certification in a relevant Sales business field
Knowledge, Skills, Training and Experience
• Three to four years recent experience in Sales
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Knowledge of, or experience in, the Greater Bay Area (Hong Kong/China) is a distinct advantage
• Excellent communication and interpersonal skills
• Demonstrable networking and relationship management skills
• Solid experience in working in an environment with targets and achieving targets
• Strong negotiation skills
• Respectable level of PC literacy in Word, Excel and PowerPoint
• Knowledge of MIDT, DDS, QlikSense and Salesforce Automation tool
• Adaptive to and embraces constant change
• Must comply with the Company’s mandatory COVID-19 Vaccination policy
• Must have the right to work and live in the United States
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veterans status and will not be discriminated against on the basis of disability. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer Show more details...
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
03 Feb 2023
Company Description
Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for an ambitious individual to join the Sales and Distribution team in San Francisco. Reporting directly to the Head of Trade Sales (West), this position will continuously seek to acquire new business and establish Cathay in new markets. Achieving and exceeding agreed Trade Sales targets though proactive negotiation and management of existing agency sales and indirect sales channels.
Salary Range –
• $79,176 – $119,460
Key Responsibilities
Revenue Generations
• Acquire high value global and local trade partners as per agreed targets using an insights driven approach
• Actively initiate and follow up on sales actions, obtain sales leads and dynamically seek new business
• Engage in consultative and insightful selling techniques and services with a dedicated focus on new business development
• Actively assist in transforming the culture from one of relationship-based selling to an insights-driven smarter selling ethos
• Ensure strong focus is given to seeking opportunities in the High-end leisure market including renewals and repeat business
Portfolio Management
• Ensure management of the local relationship for Global Trade Partners
• Service the existing portfolio in order to maintain and grow the value (focusing on revenue growth)
• Make regular sales visits to clients to conduct presentations, seminars, provide updates on products and services in order to enhance sales opportunities and facilitate sales process
• Ensure that prioritization allows for focus on the top revenue generating trade partners and actively seek ways to improve the quality of the revenue generated by the portfolio
• Negotiate rates, commissions and contracts in a timely manner against a background of data and yields to achieve the best return on investment and have a mutually beneficial outcome
• Ensure that a cohesive sales activity and marketing plan is in place and managed with each incentivized trade partner
• Actively search for new corporate sales leads through the Trade Partners and ensure these are passed on to the Corporate Sales teams
• Be the airline’s ambassador within the portfolio to maintain strong relationships ensuring positive and prominent brand position and partner trust\
General
• Actively manage the cost of sales needed to generate the revenue within the mandated parameters
• Closely monitor the effectiveness of incentive schemes by conducting regular and timely performance reviews in order to maximize available and potential revenue and market share shift opportunities
• Actively promote the use of new tools and technology to enhance communication, convenience, efficiency and service experience
• Utilize Salesforce to manage new and existing customers and sales activities
• Utilize DDS and QlikSense to track the account performance
• Represent Cathay Pacific at industry and networking events
• Any other reasonable task as requested
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• Certification in a relevant Sales business field
Knowledge, Skills, Training and Experience
• Three to four years recent experience in Sales
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Knowledge of, or experience in, the Greater Bay Area (Hong Kong/China) is a distinct advantage
• Excellent communication and interpersonal skills
• Demonstrable networking and relationship management skills
• Solid experience in working in an environment with targets and achieving targets
• Strong negotiation skills
• Respectable level of PC literacy in Word, Excel and PowerPoint
• Knowledge of MIDT, DDS, QlikSense and Salesforce Automation tool
• Adaptive to and embraces constant change
• Must comply with the Company’s mandatory COVID-19 Vaccination policy
• Must have the right to work and live in the United States
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veterans status and will not be discriminated against on the basis of disability. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer Show more details...
via Indeed
posted_at: 2 days agoschedule_type: Full-timesalary: 119,976–164,760 a year
• CRR - Customer Relationship & Retail
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
25 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders
• CRR - Customer Relationship & Retail
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
25 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for a Head of Lifestyle to join the San Francisco Travel & Lifestyle team in in a salaried capacity. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.
Key Responsibilities
Business Strategy & Planning
• Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
• Monitor and review business performance to meet strategic growth plan
• Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
• Control and monitor the relevant budget expenditures within the lifestyle team
Lifestyle Partnerships
• Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
• Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
• Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
Redemption & Rewards
• Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
Coordination with Local Team
• Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
Legal Compliance
• Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
People Development and Performance Management
• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Demonstrate leadership and lead by example in accordance with Cathay’s core values
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance
• Actively engage with employees to enhance communication and their understanding of department goals
• Enhance the employee experience in line with the role level and the internal brand promise
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
• Minimum 10 years’ relevant working experience, of which at least 3 years in a managerial position
• Candidate can come from backgrounds including marketing, ecommerce, banking and loyalty
• Candidate should have experience and background in banking / payment
• Strong commercial mindset with good understanding of loyalty and rewards
• Excellent communication and problem solving skills
• Good marketing sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamic and innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline
• Must comply with the Company’s mandatory COVID-19 Vaccination policy
Must have the right to live and work in the USA
Background & Security
• Certain Employees will be required to obtain a Security Identification Display Area, (SIDA) badge provided by the airport authority and maintain good standing to retain their SIDA badge
• Employment will require successful completion of a ‘Background Check’ and ‘Drug Free Workplace’ test
Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Generous 401K Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
Salary Range -
• $119,976-$164,760
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity (EOE) and Affirmative Action(AA) employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status and other protected status as required by applicable law and will not be discriminated against. Cathay Pacific Airways is an E-Verify participating employer.
If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobs@cathaypacific.com Show more details...
• San Francisco, California, USA
• Cathay Pacific...
• Application Deadline
25 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for a Head of Lifestyle to join the San Francisco Travel & Lifestyle team in in a salaried capacity. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.
Key Responsibilities
Business Strategy & Planning
• Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
• Monitor and review business performance to meet strategic growth plan
• Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
• Control and monitor the relevant budget expenditures within the lifestyle team
Lifestyle Partnerships
• Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
• Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
• Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions
Redemption & Rewards
• Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
Coordination with Local Team
• Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets
Legal Compliance
• Work with legal team in headquarters and local legal counsel to operate the lifestyle business with compliance to local business and legal requirements, and facilitate the application of necessary licenses if needed
People Development and Performance Management
• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Demonstrate leadership and lead by example in accordance with Cathay’s core values
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance
• Actively engage with employees to enhance communication and their understanding of department goals
• Enhance the employee experience in line with the role level and the internal brand promise
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
• Minimum 10 years’ relevant working experience, of which at least 3 years in a managerial position
• Candidate can come from backgrounds including marketing, ecommerce, banking and loyalty
• Candidate should have experience and background in banking / payment
• Strong commercial mindset with good understanding of loyalty and rewards
• Excellent communication and problem solving skills
• Good marketing sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamic and innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline
• Must comply with the Company’s mandatory COVID-19 Vaccination policy
Must have the right to live and work in the USA
Background & Security
• Certain Employees will be required to obtain a Security Identification Display Area, (SIDA) badge provided by the airport authority and maintain good standing to retain their SIDA badge
• Employment will require successful completion of a ‘Background Check’ and ‘Drug Free Workplace’ test
Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Generous 401K Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
Salary Range -
• $119,976-$164,760
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity (EOE) and Affirmative Action(AA) employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status and other protected status as required by applicable law and will not be discriminated against. Cathay Pacific Airways is an E-Verify participating employer.
If you require assistance or an accommodation in completing any aspect of the application process, please contact the Cathay Americas Recruiting team at: jobs@cathaypacific.com Show more details...
via CareerBuilder
posted_at: 5 days agoschedule_type: Full-time
Head of Marketing
• BIM - Brand, Insights & Marketing Communications
• San Francisco, California, USA...
• Cathay Pacific
• Application Deadline11 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty,
Head of Marketing
• BIM - Brand, Insights & Marketing Communications
• San Francisco, California, USA...
• Cathay Pacific
• Application Deadline11 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for a Head of Marketing and Communications to join the San Francisco Marketing department in a salaried capacity. The successful candidate will lead and manage all brand and marketing activity across the region with the ultimate goal of driving brand and business targets
Key Responsibilities
Marketing
• Formulate regional marketing and brand strategy to maximise market relevance and impact
• Render marketing support for travel, lifestyle and cargo business locally, including but not limited to management of lifestyle content on the website
• Achieve the targeted business and revenue growth through marketing strategies and initiatives.
• Produce integrated marketing campaigns that assimilate differentiating brand, product and service messages with calls-to-action to drive the brand, upper funnel and immediate/lower funnel business incorporating programmatic, search and other digital media as required
• Originate bespoke region specific campaigns or adapt global campaigns according to regional opportunities, budget and growth strategies; and leverage partnerships to reach the regional marketing and brand objectives whenever possible
• Achieve all brand Key Performance Indicators for the region
• Produce and or adapt marketing initiatives to promote destination Hong Kong
• Lead the implementation of marketing measurement frameworks to routinely determine holistic campaign return on investment
• Manage the resource allocation and budget for each campaign
• Optimise performance across all marketing activity in the region
Membership & Customer Relations
• Recruit and activate new members as part of local marketing campaigns to increase the known customer base for future targeting/segmentation as well as engaging high value members as appropriate
• Develop member engagement campaigns and events according to unique regional strategies
• Work in line with Head Office strategy in ensuring the responsible teams in the region provide timely professional responses to customer feedback in compliance with local legislation
Insights
• Develop regional market intelligence in association with competition analysis and consumer trend monitoring
• Search for and be aware of potential reputational issues arising in the region and alert the Head Office team for pre-emptive actions
B2B Strategy
• Orchestration of marketing and cross team resources to build and support deliver of cargo marketing initiatives and campaigns that drive brand awareness and solution sales in the region
• Support client events and management’s presentation needs
Agency Management
• Work with agency partners to adapt global marketing material
• Manage the marketing agency’s performance
• Ensure that agency and marketing partner output is on-brand
People Development and Performance Management
• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Demonstrate leadership and lead by example in accordance with Cathay’s core values
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance
• Actively engage with employees to enhance communication and their understanding of department goals
• Enhance the employee experience in line with the role level and the internal brand promise
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
• 8+ years’ of practicalexperience in a commercialdiscipline with marketing
• Strong leadership skills with the ability to inspire and positively influence employees
• Demonstrable experience in leading regional teams and individuals to achieve success
• Experience in developing and managing successful large scale marketing campaigns
• Experience in agency management and / or partner management
• Adapts to and embraces constant change
• Good marketing sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamicand innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline
Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Generous 401K Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
Salary Range -
• $111,576-$178,528
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity (EOE) and Affirmative Action (AA) employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status and other protected status as required by applicable law and will not be discriminated against. Cathay Pacific Airways is an E-Verify participating employer.
We will ensure that individual with disabilities is provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Pease contact [Email available when viewing the job] to request accommodation Show more details...
• BIM - Brand, Insights & Marketing Communications
• San Francisco, California, USA...
• Cathay Pacific
• Application Deadline11 Mar 2023
Company Description
Move Beyond! To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go!
Role Introduction
Cathay Pacific Airways is looking for a Head of Marketing and Communications to join the San Francisco Marketing department in a salaried capacity. The successful candidate will lead and manage all brand and marketing activity across the region with the ultimate goal of driving brand and business targets
Key Responsibilities
Marketing
• Formulate regional marketing and brand strategy to maximise market relevance and impact
• Render marketing support for travel, lifestyle and cargo business locally, including but not limited to management of lifestyle content on the website
• Achieve the targeted business and revenue growth through marketing strategies and initiatives.
• Produce integrated marketing campaigns that assimilate differentiating brand, product and service messages with calls-to-action to drive the brand, upper funnel and immediate/lower funnel business incorporating programmatic, search and other digital media as required
• Originate bespoke region specific campaigns or adapt global campaigns according to regional opportunities, budget and growth strategies; and leverage partnerships to reach the regional marketing and brand objectives whenever possible
• Achieve all brand Key Performance Indicators for the region
• Produce and or adapt marketing initiatives to promote destination Hong Kong
• Lead the implementation of marketing measurement frameworks to routinely determine holistic campaign return on investment
• Manage the resource allocation and budget for each campaign
• Optimise performance across all marketing activity in the region
Membership & Customer Relations
• Recruit and activate new members as part of local marketing campaigns to increase the known customer base for future targeting/segmentation as well as engaging high value members as appropriate
• Develop member engagement campaigns and events according to unique regional strategies
• Work in line with Head Office strategy in ensuring the responsible teams in the region provide timely professional responses to customer feedback in compliance with local legislation
Insights
• Develop regional market intelligence in association with competition analysis and consumer trend monitoring
• Search for and be aware of potential reputational issues arising in the region and alert the Head Office team for pre-emptive actions
B2B Strategy
• Orchestration of marketing and cross team resources to build and support deliver of cargo marketing initiatives and campaigns that drive brand awareness and solution sales in the region
• Support client events and management’s presentation needs
Agency Management
• Work with agency partners to adapt global marketing material
• Manage the marketing agency’s performance
• Ensure that agency and marketing partner output is on-brand
People Development and Performance Management
• Lead, support and encourage own team to achieve success
• Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
• Supervise and mentor direct reports, encouraging effective collaboration
• Demonstrate leadership and lead by example in accordance with Cathay’s core values
• Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
• Maintain active and ongoing dialogue in relation to employee goals and individual performance
• Actively engage with employees to enhance communication and their understanding of department goals
• Enhance the employee experience in line with the role level and the internal brand promise
E&A
• Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
• University degree in Marketing, Business Studies or related discipline
Knowledge, Skills, Training and Experience
• 8+ years’ of practicalexperience in a commercialdiscipline with marketing
• Strong leadership skills with the ability to inspire and positively influence employees
• Demonstrable experience in leading regional teams and individuals to achieve success
• Experience in developing and managing successful large scale marketing campaigns
• Experience in agency management and / or partner management
• Adapts to and embraces constant change
• Good marketing sense, good grasp and understanding of consumer insights.
• Excellent written and oral communication skills in both English and local language.
• Good team player and strong interpersonal skills, creative, dynamicand innovative
• Independent, detail-oriented and able to work under pressure and meet tight deadline
Benefits
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
• Generous 401K Matching Program
• Paid Holiday & Vacation
• LTD & Basic Life Insurance
• If this position requires a uniform, a uniform allowance will be provided.
Salary Range -
• $111,576-$178,528
Personal & Application Information
Cathay Pacific Airways is an Equal Opportunity (EOE) and Affirmative Action (AA) employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status and other protected status as required by applicable law and will not be discriminated against. Cathay Pacific Airways is an E-Verify participating employer.
We will ensure that individual with disabilities is provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Pease contact [Email available when viewing the job] to request accommodation Show more details...
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