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International marketing: The complete guide to going global. by Brent Barnhart. October 31, 2022. 7 minutes. In a time when the majority of the global population uses the internet, geographic borders shouldn't hold back your growth. Total global e-commerce retail sales will reach $6.1 trillion in 2023. So if you're looking at ways to expand ...
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You can't just roll out the same marketing plan that worked in the US and expect to see the same level of success. That's why we've compiled these six steps to take when creating an international marketing plan. 1. Perform market research. Much as you did before launching your domestic marketing plan, you'll need to perform a lot of ...
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